What Millennials Care About and Why It Matters

INC

Millennials currently make up over 25 percent of the United States population, and over 20 percent of consumer discretionary purchases, which accounts for over a trillion spending dollars.
CEO, Alumnify
CREDIT: Getty Images

Born between 1977 and 2000, Millennials currently make up over 25 percent of the United States population, and over 20 percent of consumer discretionary purchases, which accounts for over a trillion spending dollars. More than ever before, the direct buying power of Millennials is influencing older generations and driving innovation in technology. Take Facebook, for example. While only 19 percent of older generations have 200-plus friends, 46 percent of Millennials have at least 200 Facebook friends. They are more active on social media, they are more versed in the new digital world, and their wants and opinions hugely influence the development and production of our society. Meeting the increased and changing demands of the Millennial population are a subset of companies, organizations, and projects that cater towards the Millennial mindset. From technology, to work style, to healthy eating–Millennials are changing the tides of our society’s focus on our lives and how we live them.

Adjusting to this Millennial revolution, many organizations are re-evaluating their business’ priorities, and a few of them are standing for a change. One company in particular that is growing from the Millennial population is Uber. Located in San Francisco, California, Uber allows customers to use their smartphones to coordinate pickups and trips to different locations. It has become the go-to for transportation, and is often cheaper and more convenient than cabs, trains, buses, and other forms of transportation. For a generation that wants to go places quickly and directly, Uber has seen wild success. Uber’s 50 billion dollar valuation is proof that we should all pay close attention to what Millennials care about.

Apple is another prime example of product being driven by Millennials. Not unlike Uber, Apple iPhones and computers are increasingly changing to meet the demands of Millennials, with each new update and iteration. As the result of an endless series of tests, feedback, and improvements, Apple has managed to constantly improve their design, user experience, and user interface to consistently meet the demand of Millennials.

Technology isn’t the only change that Millennials have had on the economy. Millennials, even more so than older generations, want to work at a job that makes them happy. Their work priorities lie less with tradition, and more with being comfortable and happy. They prefer to work where they can enjoy themselves, and feel like their skills and work are being put to good use. In fact, studies have shown that Millennials definitely have the right idea. Having an enjoyable job does more than just provide some laughs; it can actually help treat depression. It is true that having a stressful job can cause a stressful life, and this stress can be damaging to one’s healthy and mentality.

Above all else, while in their office, Millennials want to love their work. They want to feel that they are reaching their potential, that their skills are being developed, and that their work is being appreciated. Companies are now investing resources in making their workspace environment more enjoyable.

One of the most positive influences that Millennials are bringing is in increase in demand for healthy food and lifestyle. The demand is so significant that Millennials have spurred the involved of tech companies toward heathly eating.

Sprig and Soylent are two new tech companies that are harnessing the interest that Millennials have for healthy eating, and using this to fuel their business. Sprig, an app that provides healthy, organic meals with the click of a button, is currently serving thousands of people nation-wide (many of whom are Millennials.) In keeping up with the Millennial demands, Sprig delivers the food in 15 minutes or less. Soylent is another example of Millennial demand swaying the direction of technology.

Invented in 2013, Soylent is a meal replacement drink that provides nutritional substance to replace an entire meal’s worth of nutrients. The beverage, whose main ingredients include rice protein, and oat flour, has become a popular go-to for quick meals amongst Millennials. Quick, easy, cheap, and healthy–those are the pillars that the Millennial demands thrive on.

On top of using technology, a few routines we can incorporate to help us stay fit and healthy are keeping a food diary, eating natural fruits and vegetables, and sleeping at least seven hours a night.

Exercise and relaxation are other great tools to help us lose weight. Whether in regards to nutrition, technology, or lifestyle, it is clear that Millennials have a significant pull on where society invests resources.


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