July 2011 by Stuart Dredge
British ISP will be promoting streaming music service to its Virgin Mobile customers.
Spotify has secured its biggest partnership yet with an ISP, in the form of Virgin Media in the UK. The latter will be offering Spotify’s streaming music service to its customers on broadband and TV, but also on mobile.
Virgin Media will be working on a connected TV app with Spotify for its TiVO-powered set-top boxes, while also promoting the Spotify Unlimited and Spotify Premium services to its broadband customers.
They usually cost £4.99 a month and £9.99 a month respectively, but the ISP is promising discounts and offers, hinting at possible plans to subsidise the cost of a subscription – at least initially.
What about mobile though? Virgin’s announcement merely says that it will provide “a bundled solution for customers with Virgin Mobiles”, which suggests the price of a premium subscription will be rolled into people’s monthly mobile tariffs. Spotify has already run such a deal with Three in the UK in the past.
“Spotify will help our customers to fill their world with music, whether it’s at home or on the go, and provide a unique way to get even more out of Virgin Media’s leading digital services,” says executive director of broadband Jon James.
Spotify will sit alongside Virgin Media’s existing music download store on its mobile portal, which was launched in 2010