Twitter Use Higher Among Women, Minority Groups

Marketing Pros: 12/13/2010

marketing profs 300x72 Twitter Use Higher Among Women, Minority GroupsSome 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a new survey from Pew Research.

Twitter is popular among younger adults: 14% of Internet users age 18-29 use the microblogging site, as do 11% of online adults living in urban areas.

Meanwhile, online women (10%) are more likely than online men (7%) to use Twitter.

twitter use by demographic pew 198x300 Twitter Use Higher Among Women, Minority GroupsBelow, other finding s from the 2010 Twitter report, issued by the Pew Research Center’s Internet & American Life Project and Project for Excellence in Journalism.

Over one-third of Twitter users (36.1) say they check the service every day with 24% saying they do so several times a day. Meanwhile, 41% say they check the site less than every few weeks, or never do so at all.

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