Marketing Pros: 12/13/2010
Some 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a new survey from Pew Research.
Twitter is popular among younger adults: 14% of Internet users age 18-29 use the microblogging site, as do 11% of online adults living in urban areas.
Meanwhile, online women (10%) are more likely than online men (7%) to use Twitter.
Below, other finding s from the 2010 Twitter report, issued by the Pew Research Center’s Internet & American Life Project and Project for Excellence in Journalism.
Over one-third of Twitter users (36.1) say they check the service every day with 24% saying they do so several times a day. Meanwhile, 41% say they check the site less than every few weeks, or never do so at all.
Read the entire article at MarketingProfs.com.