By ALEX MINDLIN
Published: April 17, 2011
Average length of time per day that African-Americans watched TV in November 2010.
3h. 14m.Average for Asian-Americans.
Last November, African-Americans watched two hours more television per day, on average, than the national average of 5 hours and 11 minutes, according to a report recently released by Nielsen, the TV ratings agency, which surveyed TV viewing habits by ethnicity. Asian-Americans watched about two hours less than the national average.
The report, which studied adults ages 18-49, also looked at programming patterns. It found that football was the most-watched programming among African-Americans, Asian-Americans and whites, while soccer and the Latin Grammys held the top two slots among Hispanics.
The report also singled out a few small television markets with especially large populations of a single ethnicity. For example, the city of Harlingen, Tex., is the 87th-largest television market in the United States, but the 10th-largest Hispanic market. Honolulu is the 72nd-largest market in the United States, but the fourth-largest in terms of Asian households. ALEX MINDLIN