Top Five YouTube Partner Channels Drive Nearly 1.5 Billion Monthly Streams

June 25, 2012

May 2012 marks the first month that Nielsen is publicly reported streaming measurement on thousands of YouTube partners. The top five YouTube Partner channels, led by Vevo, Warner Music Group and Machinima, combined for nearly 1.5 billion total streams. YouTube provides content creators with tools and programs to improve their skills, build their audiences, and monetize their videos.

To put this into context, YouTube continues to be the top online video destination in the U.S. with over 136 million unique viewers who streamed 16 billion videos during May 2012.

Top 5 YouTube Partner Channels Ranked on Unique U.S. Viewers – May 2012 (Total)
YouTube Partner
Unique Viewers (000) Total Streams (000)
1. Vevo* 41,362 694,907
2. WMG 22,894 172,985
3. Machinima 17,625 429,962
4. Fullscreen 12,484 79,761
5. Maker 9,655 93,588
Read as: During May 2012, 41.4 million unique U.S. viewers watched video content on Vevo
Source: Nielsen; Totals include content streaming only; it does not include claimed user-generated content