The Amazing Media Habits Of 8-18 Year Olds

kid ipad

Apple made it, so our parents think it’s good for us.

Kids are leading the world’s transition to digital media.This is in part because kids aren’t afraid of technology, and in part because kids haven’t spent years getting use to anything else.

So if you want to get a sense of where the world’s media habits are headed, it makes sense to watch what kids are doing.

The Kaiser Family Foundation did just that in a comprehensive survey released last year.  Kaiser surveyed more than 2,000 families, and turned up all sorts of interesting information about the media habits of 8-18 year olds.

Some key points:

  • Kids consume a heck of a lot of media–and more all the time.  Basically, if kids are awake, they’re consuming media.  And, increasingly, they’re consuming multiple forms of media at the same time.
  • Kids’ print media consumption is tiny and falling.
  • Kids’ digital media consumption is going through the roof.

No big surprise there.  What is a surprise is how little parents seem to care about this.  (Or, alternatively, how much parents encourage this media consumption by consuming a huge amount of media themselves.)

  • In 2/3 of households, TVs are on during meals
  • In 75% of households, TVs are on when no one is watching them.
  • More than 70% of kids have TVs in their bedrooms
  • Only 1/3 of households have media-consumption rules

No surprise, more media is consumed in households in which TVs are always on, where there are no media consumption rules, and where kids have TVs in their bedrooms.

And, no surprise, kids who consume the most media get the worst grades (but is this cause or effect?)

It’s a long presentation, but it’s awesome.

TV still rules…

TV still rules...

Kids’ Media Use By Platform

Image: Kaiser Foundation

Source: Kaiser Family Foundation

More media all the time — now 10.5 hours a day

More media all the time -- now 10.5 hours a day

Kids’ Media Exposure Per Day

Image: Kaiser Foundation

Source: Kaiser Family Foundation

With 3 hours of media multi-tasking

With 3 hours of media multi-tasking

Kids’ Media Exposure Per Day

Image: Kaiser Foundation

Source: Kaiser Family Foundation

What kids do when they’re media multitasking

What kids do when they're media multitasking

Kids Media Multitasking

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Mobile: Who owns what

Mobile: Who owns what

Kids Mobile Media Use

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Still 33 minutes a day gabbing on the cell phone

Still 33 minutes a day gabbing on the cell phone

Kids Mobile Media Activity

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Again, TV still rules

Again, TV still rules

Kids Media Use By Platform

Image: Kaiser Foundation

Source: Kaiser Family Foundation

But LIVE TV consumption is dropping (less couch-potato-ism!)

But LIVE TV consumption is dropping (less couch-potato-ism!)

Kids TV Content Consumption

Image: Kaiser Foundation

Source: Kaiser Family Foundation

DVD consumption hanging steady (for now)

DVD consumption hanging steady (for now)

Kids TV Content Platform Breakdown

Image: Kaiser Foundation

Source: Kaiser Family Foundation

DVR consumption still rising (though surprisingly small)

DVR consumption still rising (though surprisingly small)

Kids TV Content Platform Breakdown

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Online TV consumption growing (will soon replace DVR and DVD?)

Online TV consumption growing (will soon replace DVR and DVD?)

Kids TV Content Platform Breakdown

Image: Kaiser Foundation

Source: Kaiser Family Foundation

iPod TV consumption also growing (another threat to DVR and DVD)

iPod TV consumption also growing (another threat to DVR and DVD)

Kids TV Content Platform Breakdown

Image: Kaiser Foundation

Source: Kaiser Family Foundation

And, lastly, TV consumption on a cell phone (we’re betting that’s iPhone-based playback, not MobiTV)

And, lastly, TV consumption on a cell phone (we're betting that's iPhone-based playback, not MobiTV)

Kids TV Content Platform Breakdown

Image: Kaiser Foundation

Source: Kaiser Family Foundation

So, total TV-content consumption is growing, but via different media

So, total TV-content consumption is growing, but via different media

Kids TV Total Time

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Here’s how kids are consuming TV shows

Here's how kids are consuming TV shows

Kids TV Time By Platform

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Moving on to music–it’s growing, too

Moving on to music--it's growing, too

Kids Listening To Music

Image: Kaiser Foundation

Source: Kaiser Family Foundation

But as with TV, music is being consumed via different media. So long, CDs…

But as with TV, music is being consumed via different media.  So long, CDs...

Kids Listening To Music By Platform

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Next, computers: They’re taking over

Next, computers: They're taking over

Kids Computer Time

Image: Kaiser Foundation

Source: Kaiser Family Foundation

In part because almost all households now have Internet access

In part because almost all households now have Internet access

Kids Home Internet Access

Image: Kaiser Foundation

Source: Kaiser Family Foundation

More than half now have HIGH-SPEED Internet access

More than half now have HIGH-SPEED Internet access

Kids High Speed Internet Access

Image: Kaiser Foundation

Source: Kaiser Family Foundation

A third of kids now have Internet access in their bedrooms

A third of kids now have Internet access in their bedrooms

Kids Internet Access In Bedroom

Image: Kaiser Foundation

Source: Kaiser Family Foundation

And here’s what kids do on their computers (mostly social networking, games, and videos)

And here's what kids do on their computers (mostly social networking, games, and videos)

Kids Computer Use By Activity

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Kids now blow more than an hour a day on video games

Kids now blow more than an hour a day on video games

Kids Video Game Use

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Video games are a boy thing

Video games are a boy thing

Kids Video Game Use By Gender

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Video games are shifting to handhelds (sorry, Sony)

Video games are shifting to handhelds (sorry, Sony)

Kids Video Game Use By Platform

Image: Kaiser Foundation

Source: Kaiser Family Foundation

And now for READING…

And now for READING...

Kids Reading Time

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Books actually hanging in there (thanks to school?). Newspapers, not so much.

Books actually hanging in there (thanks to school?).  Newspapers, not so much.

Kids Reading Type

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Only a quarter of kids glance at a newspaper every day (Sorry, Mr. Sulzberger)

Only a quarter of kids glance at a newspaper every day (Sorry, Mr. Sulzberger)

Kids Reading Type Day

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Digital media is where it’s at

Digital media is where it's at

Kids Media Time By Platform By Age

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Basically, if kids are awake, they’re consuming media

Basically, if kids are awake, they're consuming media

Kids Media Time By Age

Image: Kaiser Foundation

Source: Kaiser Family Foundation

And this is interesting: Check out media consumption by race

And this is interesting: Check out media consumption by race

Kids Media Time By Race

Image: Kaiser Foundation

Source: Kaiser Family Foundation

The race disparity has widened in recent years

The race disparity has widened in recent years

Kids Media By Race Per Day

Image: Kaiser Foundation

Source: Kaiser Family Foundation

And now for the side effects of all that media consumption…

And now for the side effects of all that media consumption...

Kids Media Use And Grades

Image: Kaiser Foundation

Source: Kaiser Family Foundation

“Light” media consumers get good grades. So do “moderate” media consumers

"Light" media consumers get good grades.  So do "moderate" media consumers

Kids Media Use And Grades Moderate

Image: Kaiser Foundation

Source: Kaiser Family Foundation

But not “heavy” media consumers. (Is that cause or effect?)

But not "heavy" media consumers.  (Is that cause or effect?)

Kids Media Use And Grades Heavy

Image: Kaiser Foundation

Source: Kaiser Family Foundation

No surprise: Kids consume media while doing homework

No surprise: Kids consume media while doing homework

Kids Media Multitasking

Image: Kaiser Foundation

Source: Kaiser Family Foundation

SHOCKING: In two-thirds of households, the TV is on during meals

SHOCKING: In two-thirds of households, the TV is on during meals

TV on During Meals

Image: Kaiser Foundation

Source: Kaiser Family Foundation

In 75% of households, the TV is often just ON, even when no one’s watching it

In 75% of households, the TV is often just ON, even when no one's watching it

TV On When No One Watching

Image: Kaiser Foundation

Source: Kaiser Family Foundation

EVEN MORE SHOCKING: 70% of kids have a TV in their bedroom (Are we parents brain dead?)

EVEN MORE SHOCKING: 70% of kids have a TV in their bedroom (Are we parents brain dead?)

TV in Bedroom

Image: Kaiser Foundation

Source: Kaiser Family Foundation

Only one-third of households have rules about media consumption

Only one-third of households have rules about media consumption

Kids Media Consumption Rules

Image: Kaiser Foundation

Source: Kaiser Family Foundation

No sh*t, Sherlock: Kids watch more TV in households in which a TV is just on all the time

No sh*t, Sherlock: Kids watch more TV in households in which a TV is just on all the time

Kids TV On In Home

Image: Kaiser Foundation

Source: Kaiser Family Foundation

No sh*t, Sherlock 2: Kids who have a TV in their bedroom watch a lot more TV

No sh*t, Sherlock 2: Kids who have a TV in their bedroom watch a lot more TV

Kids TV Consumption If TV In Bedroom

Image: Kaiser Foundation

Source: Kaiser Family Foundation

No sh*t, Sherlock 3: Kids who have no media consumption rules consume more media

No sh*t, Sherlock 3: Kids who have no media consumption rules consume more media

Kids Media Consumption By Media Rules

Image: Kaiser Foundation

Source: Kaiser Family Foundation

No sh*t, Sherlock 4!

No sh*t, Sherlock 4!

Parents Matter

Image: Kaiser Foundation

Source: Kaiser Family Foundation

You can download the whole presentation here >

You can download the whole presentation here >

Kaiser Presentation

Image: Kaiser Foundation

Source: Kaiser Family Foundation


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