Social Media 2013: User Demographics For Facebook, Twitter, Pinterest And Instagram

All Twitter

By Shea Bennett
March 19, 2013

Those good people at the Pew Research Centre recently
updated their annual look at who is using social media, discovering that 16 percent of U.S. internet users are now active on Twitter, with the social micro-blogging network continuing to be popular with black and hispanic users, adults aged 18-29 and folks who live in urban areas.

But what about some of the other major social platforms? Aside from Twitter, who exactly is using Facebook, Pinterest, Instagram and Tumblr?

The infographic below (courtesy of Adweek) takes Pew’s data and represents it all in a pleasing visual form, including these key takeaways:

  • City dwellers are significantly more likely than rural residents to be on Twitter
  • Women are five times as likely as men to use Pinterest
  • Blacks and Hispanics are more likely than whites to use Instagram

(Source: Adweek.)


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