Who are the Coke Polar Bears — and where did they come from? Coca-Cola, CAA Marketing and producers Ridley Scott and the late Tony Scott usher the brand into 2013 with this beautifully animated short film that features the iconic bear family, and gives them extended, developed personalities. Directed by John Stevenson (Kung Fu Panda) the film gives viewers an inside look into the bear family that has been one of the symbols of the beloved brand (which was also one of Creativity’s most creative advertisers of 2012) for years.
It has been a while since we saw the bears. They were animated and given distinct characters in Coca Cola’s Super Bowl outing last year, where Wieden & Kennedy Portland created an interactive campaign which had the bears reacting as the football game progressed.