With the rise of services such as Spotify, Pandora, iTunes and countless others, it’s clear that digital music is booming. But when it comes to music discovery, new listeners bypass these apps and tools for a class device — the radio.
According to a new report from Edison Research and Triton Digital, AM/FM radios remain the most popular method of finding new artists. Word of mouth via friends and family is the second most popular, with YouTube nabbing the third spot.
The data is based on a survey given to 950 Americans older than 12, who said that staying up-to-date on music is “very important” or “somewhat important.”
The following chart, created by Statista, breaks down the top sources for music discovery.