Online Video Tops File-Sharing in Global Web Traffic

 Digital Media Wire Oct 27, 2010 

Los Angeles – Online video has surpassed peer-to-peer file-sharing as the largest generator of global broadband traffic, according to Cisco’s (NASD: CSCO) Visual Networking Index Usage report.

Online video, which includes streaming video, flash and Internet TV, represents 26% of broadband traffic, up from 25% a year ago, while peer-to-peer makes up 25% of traffic — down from 38% last year.

Cisco notes that over one-third of the top 50 sites by volume are now video sites.

Peak hours for video viewing are between 9:00 p.m. and midnight worldwide, when video accounts for 29% of total traffic.

The report found that online video ‘volatility’ is higher than that for file-sharing, as peak video hours see 91% higher traffic than the average video hour, while peak file-sharing hour traffic 64% higher than average file-sharing traffic.