Posted on 28 May 2015. Tags: streaming media
About 56% of all U.S. homes now have at least one TV set connected to the internet via a smart TV, a stand-alone player like Roku, Chromecast, Apple TV or Amazon Fire TV device, a gaming console or a Blu-ray player.
According to consumer research from the Leichtman Research Group, while 27% of all households have a TV set connected via one device, 29% of households are now connected via multiple devices.
Overall, 29% of adults watch internet-delivered video via a connected TV at least weekly, compared to 17% in 2013, and 5% in 2010 and one-third of adults now watch video on non-TV devices daily.
The findings show changing viewing patterns, indicating a preference for video on demand and streaming options. They also highlight how connected devices make OTT services a cheaper alternative to traditional pay-TV services.
The U.S. pay TV industry recorded a loss of 31,000 subscribers during Q1 of 2015. This is the first time the industry has ever lost subscribers in a first quarter. According to MoffettNathanson analyst Craig Moffett, the loss is a result of cord-cutters tuning in to streaming services like Netflix, Hulu and Amazon Instant Video. “Cord-cutting has finally accelerated,” Moffett wrote in a research note earlier this month. “It’s not too early to get worried.”
The research also found:
-52% of households get a subscription VOD service from Netflix, Amazon Prime, and/or Hulu Plus;
-43% of adults stream an SVOD service at least monthly.
-43% of pay-TV subscribers get Netflix – compared to 50% of all pay-TV non-subscribers.
-19% of Netflix subscribers agree that their Netflix subscription is shared with others outside their household.
-10% of adults are very interested in HBO Now (HBO’s recently launched stand-alone OTT service) at $14.99 per month without having to subscribe to a pay-TV service.
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I’m an Emmy award-winning journalist, who’s worked as an on-air reporter in Spanish and English-language television news. I’ve worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere – first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.