Mexican pay-TV subscriptions increased 16.9% in Q2 compared to 2012, and nearly one million people are now paying for a cable, IPTV or satellite platform, according to the latest figures from COFETEL as reported by the Latin American Multichannel Advertising Council (Lamac).
Similar figures haven’t been reported in other Latin American countries, not even Brazil which has seen high pay-TV growth recently. Indeed, the increase in pay-TV customers is slowing down, and the figures were stable in Latin America in the first half of the year. According to Lamac, no other media has grown like Mexico’s pay-TV, the figure of which is actually triple of that shown in the Q1 report.
Considering that every subscription gives pay-TV access to 3.5 people, Lamac estimates that over three million Mexicans have decided to change their TV habits. The pay-TV penetration rate in Mexico is 48.68%, and if it keeps growing at the same pace, over half of the country’s population may be paying for TV by the end of the year.
“We are pleased about breaking such a record in Latin America, especially because the growth has been mostly capitalised by Lamac’s members, which has been reflected in an average ratings growth of 19%,” said Federico Baumgartner, Mexico manager at Lamac. He added that pay-TV is essential for advertising and brand investment.