MARCH 19, 2013
Apple? Android? Amazon?
Whatever. You folks bought a lot of tablets of last year. A new survey from Deloitte reports that 36 percent of Americans (or, at least, 36 percent of Americans who take online surveys) say they own a tablet. That’s up from 13 percent a year ago.
And once you have a tablet, you use it. Especially to watch movies. Though it turns out that if you have a tablet you’re more likely to watch movies everywhere, on every device, than a non-tablet owner.
And kids these days! Deloitte says that a fifth of “trailing millennials” — 14-to-23-year-olds — say they’re watching TV shows on their tablets. That’s up from just 2 percent a year ago. But tablets still aren’t ubiqitous among that set — they’re more likely to watch their shows via smartphones, game consoles, computers or plain old TV sets.