The Telegraph, 22 Nov 2010
Japanese television is to broadcast its first 3D drama series will be broadcast on television in January as sales of new technology television sets soar.
The drama will features as part of Fuji Television Network’s new 3D coverage to be launched in January in a reflection of the increasing popularity of three-dimensional TV sets in Japan.
The new series, a 10-episode airport drama called Tokyo Control, will be aired on a satellite television channel with regular 2D viewing also available on a separate channel.
“3D will give us a more vigorous and realistic impact. I think (viewers) can feel like they are actually in there.” said Ayako Kawahara, an actress playing the lead role in Tokyo Control.
The drama is one of a string of 3D productions to be launched in January as Japan prepares itself for its first three-dimensional broadcasts on television.
The productions are the fruits of a collaboration between Sony, the electronics company, and Fuji Television, the country’s largest network.
The television company is also planning to unveil a new 3D slot on Sundays from January, focusing on three dimensional sports, documentaries and music specials.
Blockbuster hits such as Avatar and Clash of the Titans have fuelled a global surge in popularity for three-dimensional viewing.
A growing number of Japanese electronics makers are unveiling increasingly sophisticated 3D television sets in a bid to tap into the popularity of three-dimensional viewing.
British consumers were also introduced to 3D television sets earlier this year when they went on sale for the first time at UK department stores.
The arrival of the 3D television sets followed a commitment by ESPN, the sports network, to broadcast at least 25 of the World Cup games in three-dimensional form.