Greenlighting Movies in the Tentpole Era: A Tough Numbers Game

TheWrap

MOVIES | By and  on November 19, 2013

Greenlighting Movies in the Tentpole Era: A Tough Numbers Game

Studio execs develop detailed business plans before approving projects for production

Hollywood’s shift toward broad superhero films and special-effects extravaganzas that play around the globe has made the greenlighting process more of a numbers game than ever before.

Studios plan toy lines, video games and rides around their biggest movies, mapping out business plans that span sister divisions. Tentpole films, which often carry price tags north of $200 million, are an investment that can require approval across multiple arms of media conglomerates like Disney and Comcast, requiring the input of everyone from consumer products executives to theme park czars.

“For certain types of products greenlighting is no longer relevant,” a film executive who has worked at several major studios said. “These aren’t movies, they are entertainment properties. They aren’t even franchises, they’re consumer experiences.”


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