June 13, 2012
By Jason Ankeny
Mobile entertainment revenues will exceed $65 billion annually by 2016, up from $36 billion worldwide in 2011, according to a new forecast issued by Juniper Research.
Juniper notes that while the industry’s transition to an app store-centric ecosystem has dramatically boosted consumer adoption of casual games, it has also driven the development and consumption of infotainment services like leisure and lifestyle applications. The growing popularity of tablet devices is additionally fueling demand for mobile entertainment services.
“For applications such as streamed TV, multiplayer gaming or casino gambling, tablets offer a richer, more immersive experience than smartphones,” said Juniper report author Windsor Holden. “This is already translating into markedly higher usage–and consumer spend–on selected apps within these areas.”
While Juniper anticipates that overall mobile entertainment revenues will continue to increase steadily over the next five years, some segments will fare better than others. For example, mobile music will see growth in streaming subscriptions and full-track downloads offset by a continued decline in ringtone revenues. Juniper anticipates that the Far East and China will drive the largest share of mobile entertainment revenues throughout the forecast period.