Friday, May 17, 2013
When it comes to buying entertainment for ethnic viewers, there is no-one-size-fits-all concept. Still, one report notes that Asian-Americans are big buyers when it comes to specific movie and TV content.
In its U.S. Consumer Entertainment Report, Nielsen says Asian-Americans are 73% more likely than the average U.S. consumer to buy streaming movie and TV content. Next were Hispanic Americans, who were 28% more likely to buy streaming services. Nielsen says African-Americans were 14% less likely to buy streaming service content. White Americans were in the 2% less likely category.
Physical music CD purchasing flips the results around a bit: Asian-Americans were 9% less likely to purchase, with African-Americans 2% more likely. Hispanic Americans were 5% less likely in this category, with white Americans 1% more likely.
Nielsen says when it comes to digital music buyers, Asian-Americans are on top — at 8% more likely. Hispanic Americans are 5% more likely; African-Americans are exactly average — not more or less likely. White Americans are 1% less likely.
When buying DVDs for movies or TV, Asian-Americans were 8% more likely; white Americans were average — not more or less likely; Hispanic Americans, 1% less likely; and African-Americans 3% less likely.