Despite what the media would have you believe, everyone is not using Facebook. And, believe it or not, the top reason is not a a fear of losing their privacy. Most who don’t use Facebook, do so because they think its a a waste of time. The chart below is based on a survey of 2,500 over the age of 18. Interestingly, there were more people that said they weren’t on Facebook because it’s a waste in November than in September. The two big takeaway for artists and music marketers:
1) Make sure the updates and info that you provide on your social networks has value.
2) Be certain that your web site, not Facebook, is the hub of your fan activity.