Sesame Street Registers Half of Views via Digital Device

Beet.TV
Posted on 10/04/2013 at 9:44 AM by Andy Plesser
Click Link Below:
http://www.beet.tv/2013/10/sesame.html?

5 New Mobile Trends among Hispanics

5 New Mobile Trends among Hispanics

As part of our tracking of mobile trends in Brazil and Latin America, we also focus on mobile data for U.S. Hispanics, another key market we reach for our clients. After reviewing a number of recent studies, here are X trends in the Hispanic mobile market that we have observed.

#1 Hispanics Are More Likely to Own Smartphones than the General Market
A May 2013 report from the Pew Research Center noted that 56% of American adults are now smartphone owners. However, 60% of Hispanics report owning smartphones. When breaking down smartphone ownership by ethnic group, Pew noted that smartphone ownership stands at 53% among white non Hispanics and at 64% among African Americans.

#2 Hispanics Are More Likely to Own Tablets as the General Market
Another Pew Research Center report from June 2013 indicated that 34% of Hispanicsreport owning a tablet computer, compared to 33% of white non-Hispanics and 32% of African Americans.

#3 Hispanics are More Likely to Go Online with a Mobile Device Than the General Market
More data from Pew indicates that 76% of Hispanics report going online with a mobile device, compared to 60% of white non-Hispanics and 73% of African Americans.

#4 Hispanics Are More Responsive to Mobile Ads
A 2012 study from Terra reported that 46% of Hispanics beliebe they are more likely to remember brands advertised on their tablets—compared to just 37% of non-Hispanics. In addition, in a survey from ThinkNow Research published in June 2013, more than 60% of Hispanics felt that mobile phone ads provided them with useful information about bargains or products and the same percentage would be willing to accept mobile phone ads in return for additional services or lower monthly charges.

#5 More and More Hispanics Are Shopping with Their Mobile Phones
Research from the Integer group indicates that 16% of Hispanic shoppers use mobile phones to make a purchase, compared to 12% of the general market. This use often involves product research, although 15% of Hispanics also report using either a QR or UPC code.

How Cell Phones Are Transforming Health Care in Africa

Mit Technology Review
Seth Berkley
September 12, 2013

Mobile communications can help bridge a huge knowledge gap and reimagine healthcare across Africa.

In a little over a decade, Africa has gone from a region with virtually no fixed-line telecoms infrastructure to a continent where one in six of the billion inhabitants now owns a cell phone. But as this mass adoption of technology continues to gather momentum, it is causing a fundamental shift that goes beyond merely connecting people; it is creating one of the largest, low-cost distributed sensor networks we’ve ever seen, one which has the potential to completely transform global health care.

Since 2000, when the number of cell phone subscriptions in Africa outstripped landlines, the enthusiasm with which people across the continent have embraced this technology has been unparalleled. Nigeria alone has gone from a nation of just 30,000 cell subscriptions in 2000 to more than 140 million today, or roughly 87 percent penetration. Given how vast Africa is and the entrepreneurial nature of its people, perhaps that’s not so surprising. But what is unexpected is the life-saving role these handsets are beginning to play in helping to bridge gaps in our knowledge. (more…)

Argentina, Brazil And Mexico: Leading Latam Markets In Mobile Connections

hunt Mobile Ads
September 2013

The growing availability and functionality on mobile devices and the needs on being at the forefront of the fastest growing technology industry and the latest developments, increase the huge LatAm potential on mobile market.

Current numbers won’t let us lie, mobile penetration in LatAm countries is every time higher and this growth seems to be endless. According to Mobile World, Mobile broadband connections in Latin America (Caribbean, Central and South America) are forecast to top 150 million this quarter, accounting for about one in five of the region’s mobile subscriptions.

ArgBrMx

BRAZIL: According to Anatel, at the end of 2012, Brazil had 261 million active mobile lines. And now the country has 132% of mobile penetration. It’s projected for 2013 that more than 21 million smartphones will be sold. While in 2012, 15.5 million smartphones were sold, says Frost & Sullivan.
For 2014 Brazil will be hosting the 2014 FIFA World Cup, and they will use this opportunity to show the world who is dominating the mobile industry in the region by offering a unique mobile experience.  Mobile operators, such as TIM or VIVO, are preparing the field for what is coming. This year companies are making several improvements and investments in technology and new facilities to maximize the performance of mobile devices.  The improvements are focused in the installation of new sites and modernization of infrastructure, new data packets, mobile payment services and transportation ticketing. (more…)

Univision’s Hispanic Audience Avidly Consumes Content, Ads on Mobile

eMarketer
September  2013

Keith Turner
President of Advertising Sales and Marketing
Univision Communications Inc.

Keith Turner, president of advertising sales and marketing at Univision Communications Inc., spoke with eMarketer’s Ellen Oppenheim for eMarketer’s Media Voices series about how the company is leveraging Hispanic consumers’ mobile and digital usage.

eMarketer: What advertising campaign in the past year do you consider most successful in using Univision’s digital assets and why?

Turner: We have strong cross-platform stories across the CPG [consumer packaged goods] and telecom categories. For example, some campaigns used all of Univision’s digital assets around our reality beauty competition program Nuestra Belleza Latina (NBL), including mobile web and text voting, enhanced viewer experiences with the NBL second screen, and an NBL fantasy league game where audience members were awarded points for their participation.

“Hispanics are early adopters and heavy users of technology, and they are more likely to engage with mobile ads than non-Hispanics. Advertisers should leverage that insight to drive consumer engagement.” (more…)

Listening To Music On Smartphones Explodes [STUDY, CHARTS]


August 2013
image from www.thatericalper.com1 in 5 Americans listen to music on smartphones, according to an eMarketer study. Listening to music on a hones is now a regular activity for 70 million in the US with double-digit growth predicted to continue through 2015. The stats combine phone users who stream music via Pandora, Spotify or a digital radio station with those who download music to their phone.

image from www.emarketer.com
eMarketer’s forecast does not include listeners who only sideload music from their PC to their phone.
image from www.emarketer.com
eMarketer based its estimates of digital music listening on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data, and demographic and socioeconomic factors.

Audio4cast

What If You Could Make More Time?

Posted: 06 Aug 2013 04:56 AM PDT

Adults in the US spend on average 2 hours and 21 minutes each day on their mobile devices, which is nearly an hour more than they were spending a year ago on them. That’s a number that represents nonvoice activities – so it’s not the time that you and I spend talking on our mobile phones, it’s all the other stuff. Adults now spend almost an hour more per day using their mobile device than they do listening to radio.

The new numbers on Average Time Spent with Major Media by Adults in the US, 2012 from eMarketer are interesting. These numbers are not time spent exclusively with one medium – the adults in the study may well have been, and probably were multi-tasking – spending time with two major media at the same time. While the average time spent with mobile is soaring, the time spent with other media is dropping, but not nearly at the same rate. For example, time spent with radio dropped six minutes from 2011 to 2012 – from 1:32 to 1:26 per day. While that’s nothing to ignore, and it is part of a downward trend, I’m sure you agree with me that it’s not a precipitous drop. The same is true for television, which lost 7 minutes from 2011 to 2012 (but their time spent number is nearly twice that of radio at over 4 hours per day). Print is another story for another day..

This data shows that mobile isn’t gaining much of its time spent by adults by stealing it from other media. Instead, mobile is creating new media usage patterns that appear to be expanding the amount of time that adults in the US spend with media. That expansion probably comes from multi-tasking, with folks using their tablets while watching tv, etc., as well as new time spent with media in places where you hadn’t before.

Now this is interesting. Mobile media is expanding the time that adults in the US spend with media. Creating new dayparts, you could say. A little like making more time in a day..

ARGENTINA, BRAZIL AND MEXICO:LEADING LATAM MARKETS IN MOBILE CONNECTIONS

Hunt Mobile Ads
July 2013

The growing availability and functionality on mobile devices and the needs on being at the forefront of the fastest growing technology industry and the latest developments, increase the huge LatAm potential on mobile market.

Current numbers won’t let us lie, mobile penetration in LatAm countries is every time higher and this growth seems to be endless. According to Mobile World, Mobile broadband connections in Latin America (Caribbean, Central and South America) are forecast to top 150 million this quarter, accounting for about one in five of the region’s mobile subscriptions.

BRAZIL: According to Anatel, at the end of 2012, Brazil had 261 million active mobile lines. And now the country has 132% of mobile penetration.

ArgBrMx

It’s projected for 2013 that more than 21 million smartphones will be sold. While in 2012, 15.5 million smartphones were sold, says Frost & Sullivan.
For 2014 Brazil will be hosting the 2014 FIFA World Cup, and they will use this opportunity to show the world who is dominating the mobile industry in the region by offering a unique mobile experience.  Mobile operators, such as TIM or VIVO, are preparing the field for what is coming. This year companies are making several improvements and investments in technology and new facilities to maximize the performance of mobile devices.  The improvements are focused in the installation of new sites and modernization of infrastructure, new data packets, mobile payment services and transportation ticketing.

MEXICO: 16 million of smartphones are expected to be sold during 2013, against 12.2 million of smartphones bought by Mexicans during 2012.
2.2 million tablets are expected to be sold this year, and by 2016 tablet sales in Mexico will reach 4.3 million, predicts IDC.
The smartphone penetration expected to 2015 reaches the 70%.
According to the Organization for Economic Cooperation and Development, Mexico has 10.7 million mobile broadband subscribers.

ARGENTINA: There are currently 33 million mobile internet subscribers in Argentina and Cisco projects by 2017 there will be 37 million. According to IDC, in 2012 more than 5.9 million smartphones were sold in Argentina.  From mobile phones sold in the country, 42% were smartphones, Pyramid Research projects that in 2013 that number will increase to 53% and by 2017 more than 70% of the mobile phones sold in Argentina will be smartphones.
During 2012 the dominating operative system was Android with 57% market share and Blackberry with 70% market share among companies that distribute smartphones to their employees.
Regarding Tablets, during the same year, 340.000 were sold in Argentina.

Shazam Gets $40 Million Investment from Carlos Slim’s America Movil

nextMEDIA:Source

By , Nashville | July 07, 2013
Shazam has entered into a strategic partnership with, and received an investment from, Mexican telecommunications company America Movil. Part of a conglomerate of companies owned by businessman Carlos Slim Helu, America Movil has put $40 million into Shazam that will aid its growth into advertising and television and help the audio recognition service expand in Latin America.

This deal isn’t just about the money, Shazam executive chairman Andrew Fisher tells Billboard. “The reality is we have a very strong balance sheet and we didn’t necessarily need to do a fund raise. We’ve actually preserved a lot of the cash we raised in the last round,” he says.

Instead, the investment and partnership reflect the strategic value of a relationship with America Movil and Slim. Although the service is available worldwide — the app is available for both smartphones and feature phones — the company has recently focused on North America and Western Europe. Initiatives in advertising and TV have helped double its user base to 325 million since its previous funding round in June 2011. (more…)

Millennials Use Mobile Music Apps More Often Than Any Other Age Group


June 2013
Mobile-music-apps-stack-up

Wes Davenport is a music marketer, blogger, and publicist based in Nashville, TN. He writes about ways modern musicians can thrive at wesdavenport.com. Follow him on Twitter @wesdavenport for more music industry insights.

How much time do iOS users spend in different kinds of apps? Flurry, a mobile app analytics company, released a reportthat reveals how music, media, and entertainment apps stack up against the rest. While mobile music apps aren’t isolated from other entertainment apps, there are still strong takeaways for the music business.

First, let’s look at how iOS users spend time on their devices.

Average-time-spent-on-ios-devices

  • Music, media, and entertainment apps rank 5th among the 8 categories, though the top 5 are relatively close together compared to the bottom 3 (News & Magazines, Social & Photo Sharing, and Games).
  • Usage among all apps peaks in the evening.
  • Usage never completely flatlines. Devices are in use all day long. (more…)