|What If You Could Make More Time?
Posted: 06 Aug 2013 04:56 AM PDT
Adults in the US spend on average 2 hours and 21 minutes each day on their mobile devices, which is nearly an hour more than they were spending a year ago on them. That’s a number that represents nonvoice activities – so it’s not the time that you and I spend talking on our mobile phones, it’s all the other stuff. Adults now spend almost an hour more per day using their mobile device than they do listening to radio.
The new numbers on Average Time Spent with Major Media by Adults in the US, 2012 from eMarketer are interesting. These numbers are not time spent exclusively with one medium – the adults in the study may well have been, and probably were multi-tasking – spending time with two major media at the same time. While the average time spent with mobile is soaring, the time spent with other media is dropping, but not nearly at the same rate. For example, time spent with radio dropped six minutes from 2011 to 2012 – from 1:32 to 1:26 per day. While that’s nothing to ignore, and it is part of a downward trend, I’m sure you agree with me that it’s not a precipitous drop. The same is true for television, which lost 7 minutes from 2011 to 2012 (but their time spent number is nearly twice that of radio at over 4 hours per day). Print is another story for another day..
This data shows that mobile isn’t gaining much of its time spent by adults by stealing it from other media. Instead, mobile is creating new media usage patterns that appear to be expanding the amount of time that adults in the US spend with media. That expansion probably comes from multi-tasking, with folks using their tablets while watching tv, etc., as well as new time spent with media in places where you hadn’t before.
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The growing availability and functionality on mobile devices and the needs on being at the forefront of the fastest growing technology industry and the latest developments, increase the huge LatAm potential on mobile market.
Current numbers won’t let us lie, mobile penetration in LatAm countries is every time higher and this growth seems to be endless. According to Mobile World, Mobile broadband connections in Latin America (Caribbean, Central and South America) are forecast to top 150 million this quarter, accounting for about one in five of the region’s mobile subscriptions.
It’s projected for 2013 that more than 21 million smartphones will be sold. While in 2012, 15.5 million smartphones were sold, says Frost & Sullivan.
For 2014 Brazil will be hosting the 2014 FIFA World Cup, and they will use this opportunity to show the world who is dominating the mobile industry in the region by offering a unique mobile experience. Mobile operators, such as TIM or VIVO, are preparing the field for what is coming. This year companies are making several improvements and investments in technology and new facilities to maximize the performance of mobile devices. The improvements are focused in the installation of new sites and modernization of infrastructure, new data packets, mobile payment services and transportation ticketing.
MEXICO: 16 million of smartphones are expected to be sold during 2013, against 12.2 million of smartphones bought by Mexicans during 2012.
2.2 million tablets are expected to be sold this year, and by 2016 tablet sales in Mexico will reach 4.3 million, predicts IDC.
The smartphone penetration expected to 2015 reaches the 70%.
According to the Organization for Economic Cooperation and Development, Mexico has 10.7 million mobile broadband subscribers.
ARGENTINA: There are currently 33 million mobile internet subscribers in Argentina and Cisco projects by 2017 there will be 37 million. According to IDC, in 2012 more than 5.9 million smartphones were sold in Argentina. From mobile phones sold in the country, 42% were smartphones, Pyramid Research projects that in 2013 that number will increase to 53% and by 2017 more than 70% of the mobile phones sold in Argentina will be smartphones.
During 2012 the dominating operative system was Android with 57% market share and Blackberry with 70% market share among companies that distribute smartphones to their employees.
Regarding Tablets, during the same year, 340.000 were sold in Argentina.
By Glenn Peoples, Nashville | July 07, 2013
Shazam has entered into a strategic partnership with, and received an investment from, Mexican telecommunications company America Movil. Part of a conglomerate of companies owned by businessman Carlos Slim Helu, America Movil has put $40 million into Shazam that will aid its growth into advertising and television and help the audio recognition service expand in Latin America.
This deal isn’t just about the money, Shazam executive chairman Andrew Fisher tells Billboard. “The reality is we have a very strong balance sheet and we didn’t necessarily need to do a fund raise. We’ve actually preserved a lot of the cash we raised in the last round,” he says.
Instead, the investment and partnership reflect the strategic value of a relationship with America Movil and Slim. Although the service is available worldwide — the app is available for both smartphones and feature phones — the company has recently focused on North America and Western Europe. Initiatives in advertising and TV have helped double its user base to 325 million since its previous funding round in June 2011. (more…)
Wes Davenport is a music marketer, blogger, and publicist based in Nashville, TN. He writes about ways modern musicians can thrive at wesdavenport.com. Follow him on Twitter @wesdavenport for more music industry insights.
How much time do iOS users spend in different kinds of apps? Flurry, a mobile app analytics company, released a reportthat reveals how music, media, and entertainment apps stack up against the rest. While mobile music apps aren’t isolated from other entertainment apps, there are still strong takeaways for the music business.
First, let’s look at how iOS users spend time on their devices.
- Music, media, and entertainment apps rank 5th among the 8 categories, though the top 5 are relatively close together compared to the bottom 3 (News & Magazines, Social & Photo Sharing, and Games).
- Usage among all apps peaks in the evening.
- Usage never completely flatlines. Devices are in use all day long. (more…)
Over 6.6 billion mobile phones will be in use by the end of 2017, according to CCS Insight’s new market forecast, published today. Two thirds of them will be smartphones, up from less than 25 percent in 2012.
In the first three months of 2013, smartphone shipments exceeded those of non-smartphones for the first time ever. Sales of smartphones have been helped by new, cheaper devices, especially, but not only, in emerging markets. The mobile and media analyst firm expects 1.86 billion mobile phones to be shipped in 2013, of which 53 percent will be smartphones. (more…)
MAY 30, 2013
User growth to push US mobile gaming revenues to $1.78 billion in 2013
More than half of all US mobile phone users—about 125.9 million people or 39.8% of the total US population—will play games on their phones this year, as the ongoing explosion in usage pushes mobile gaming revenues to $1.78 billion in the US, according to new figures from eMarketer.
Mobile gaming has been a high-growth market in recent years, with revenues increasing at triple-digit rates in 2012 and 2011. But even as the market grows more mature, double-digit growth rates are anticipated in coming years, with revenues expected to reach $3.77 billion by 2017. (more…)
by Aaron Baar, May 23, 2013
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well to employ the mobile Web more often. According to a new shopper behavior study from The Integer Group, Hispanic shoppers are more likely to use their mobile devices to make purchases than general market consumers.
According to the survey, 16% of Hispanic consumers use their mobile devices for their purchases, compared with 12% of general market consumers. According to Armand Parra, director of insight and strategy at The Integer Group, age and early adoption of technology are the main drivers behind the trend.
“The median age of Hispanics in the U.S. is roughly 10 years younger than the total population. This younger population are adopting technology at a faster rate than the older general population,” Parra tells Marketing Daily, in response to e-mailed questions. “Secondly, for the majority of Hispanics, mobile is their primary access point to the Web and therefore their whole Web experience is based around a mobile tool set versus the PC-based Web experience.”
Accordingly, marketers should approach the Hispanic market differently when it comes to interactive and mobile marketing, Parra says. “For Hispanic users the Web is more organically integrated into their lives,” he says. “It’s on the go, right now, access to their friends, family and information. Marketers need to see this environment and determine the right way to message in it so they are providing utility to this experience.”
The access to “friends, family and information” is key. According to the survey, Hispanics also put greater emphasis on their personal networks for product recommendations (40% versus 29% of the general market) and put more weight behind the shopping experience than the general market (25% versus 18%).
Still, Hispanic consumers are also more likely to consider private-label products than the general market (68% of Hispanic consumers said they shop for their usual brand in a store, but then consider the private-label alternative; only 60% of general market consumers do the same). More than three-quarters of Hispanic consumers also said they regularly compare prices between the name brands and the store brands. Hispanic consumers, however, remain very brand loyal when it comes to products such as laundry detergent, health and beauty products and breakfast cereals.
“A large part of the desire for brands in these categories stems from the nature of family and the role of the mother in the household,” Parra says. “These are categories where she wants trusted brands and products that make her feel like she is doing the best possible job in this role. Brands provide a guarantee of performance and the trust she needs.”
“Mobile Shopping” photo from Shutterstock.
Saturday, May 18th, 2013
Saturday, May 18th, 2013
Because of Google I/O, this was a momentous week for those of us who are watching the rapid transition that is taking place from desktop computing to mobile, and particularly for those focused on mobile-social as I am because of my job at just.me. Here is my take on what we just witnessed.
Standalone Hangouts. Google announced at its I/O event that Hangouts was to be launched as a separate app from Google Plus, taking personal conversations out from the G+ app and putting them into their own space.
Facebook Home problems. AT&T was reported to have decided to discontinue distribution of the HTC First – the Facebook Home Android phone – due to lack of sales. This comes on the back of publicity pointing to a large number of one-star reviews for the software on the Google Play store. (more…)
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Finland: Wednesday, February 27 – 2013
Nokia has unveiled lower-priced versions of its Lumia smartphones to shore up its position in the basic handset market, where it has lost share while it focused on developing expensive smartphones, Reuters has reported. The €15 and €65 phones fill the gaps in Nokia’s product line-up between its high-end Lumia devices that run Microsoft software and mid-tier Asha feature phones. The Finnish company hopes the new phones will increase sales in emerging markets and help it regain its once-solid footing at the cheaper end of the market, where it makes the bulk of its handset revenue. Sales of basic phones fell over 20% in 2012 to €9.4bn.
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