BY MONICA ANDERSONJust as the internet has changed the way people communicate, work and learn, mobile technology has changed when, where and how consumers access information and entertainment. And smartphone use that goes beyond routine calls and text messages does not appear to be slowing, according to a Pew Research Center survey of U.S. adults conducted in July 2015.
The percentage of smartphone owners who say they have ever used their phone to watch movies or TV through a paid subscription service like Netflix or Hulu Plus has doubled in recent years – increasing from 15% in 2012 to 33% in 2015.
Among the smartphone activities measured, getting location-based information is the most universal task. Nine-in-ten smartphone owners use their phone to get directions, recommendations or other information related to their location, up from 74% in 2013.
The share of smartphone users who report using their device to listen to online radio or a music service, such as Pandora or Spotify, or participate in video calls or chats has also increased by double digits in recent years. (2015 was the first year in which we surveyed about using a mobile device to buy a product online or get sports scores and analysis.)
Younger adults are especially likely to reach for their phone for something other than calling and texting. Getting location-based information is the one activity measured that is common across all age groups, however.
Listening to music and shopping on the go are especially popular among smartphone owners ages 18 to 29: 87% have listened to an online radio or music service on their phone, compared with 41% of those 50 and over, and 73% have shopped online through their mobile device, versus 44% of older users.
Activities that are less prevalent but not uncommon among smartphone owners include video calling or chatting; getting sports scores or analysis; and watching movies or TV through a paid subscription service. Again, younger adults are especially likely to use their mobile device for all of these activities. For example, 52% of 18- to 29-year-old smartphone owners have ever used their phone to watch movies or TV shows through a paid subscription service, compared with 36% of 30- to 49-year-olds and only 13% of those 50 and older.
These differences speak to a broader pattern of younger Americans’ adoption of and engagement with technology. Younger adults are more likely than older adults to own a smartphone, to be constantly online and to rely on their smartphone for internet access.
Monica Anderson is a research analyst focusing on internet, science and technology at Pew Research Center.
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a week for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
From Nielsen’s just-released ‘Total Audience Report’…
Page 17 of the report…
So much for terse denials. Former world number one mobile maker Nokia, which sold its device making unit to Microsoft last year, is indeed intending to get back into the mobile game next year — when a Microsoft contract clause that currently prevents it from putting its brand name on handsets lapses.
Nokia CEO Rajeev Suri told Germany’s Manager Magazin the company intends to design and license handsets next year, and will “look for suitable partners” (via Reuters). “We would simply design them and then make the brand name available to license,” he added.
This is not in the least surprising. Even as it looks to slough off its Here maps business, Nokia has been keeping its hand in the mobile business, designing and selling an Android tablet in China, and launching its own Android launcher last summer.
Meanwhile Microsoft looks to be retreating from smartphones — or rather phone buyers continue to retreat from its Windows-powered Lumias. Former Nokia CEO Stephen Elop, who had been heading up Microsoft’s devices division — after being reabsorbed by Redmond last year, as part of the Nokia handset purchase — was this week shown the door.
How the tech pendulum swings.
It’s worth reiterating that any Nokia-branded phones that will appear from 2016 will not actually be made by Nokia. It’s a far smaller company than it was, prior to the Windows Phone years. But the Nokia brand still holds plenty of cachet in various markets — in both Europe and beyond — so Suri is clearly hoping to capitalize on that brand visibility to power a new Nokia mobile push.
Was he timing his confirmation of Nokia-branded mobiles in 2016 to coincide with Microsoft hanging up on Elop? We can but speculate…
Nokia has not confirmed what OS(es) might power any future Nokia-branded phones, but it’s a pretty safe bet it’s going to be Android. Nokia’s N1 tablet (pictured at the top of this post) runs Android, and its Z Launcher is designed for Android, so Android is the platform it’s been preoccupied with of late. Google’s mobile OS is also where the mobile volume is, although the space has also never been more competitive. Just ask HTC.
Nokia-branded Android phones would be lining up to compete with megabrands like Samsung with huge marketing budgets and the resources to flood the market with handsets at every price point, and fast-paced upstarts like China’s Xiaomi, which uses various manufacturing and business model strategies to squeeze the end-user price-tag — competing on affordability plus quality. Add to that, the challenge of differentiating on Android continues to cause headaches for OEMs. Hence HTC trying quirky.
Still, ultimately, given this will be a licensing business it’s Nokia’s partners — should it secure any (and presumably it has some lined up or Suri wouldn’t be making any public pronouncements) — who will be the ones paying it to compete.
Foxconn is presumably a likely candidate, given the pair are already working together on the N1. I for one would wager that a Nokia-branded Android phone — of a similar minimalist, Apple-esque hardware calibre as Foxconn served up for the N1 — would sell like hotcakes in Europe. And outsell sales of Windows-powered Lumias without breaking a sweat.
By Editorial Staff (@portada_online)
There is no better way to start the year than to interview a major brand marketer targeting the Hispanic population like Sprint’s Hispanic Marketing Manager Kymber Umaña. Umaña focuses on marketing strategy for Sprint’s national and targeted Hispanic campaigns as well as public relations. Kymber is based at Overland Park, Kansas, at Sprint’s World Headquarters and has been with the company since 1994. In 2013, Sprint spent $1.56 billion in U.S. advertising, according to Kantar Media. The company recently announced that it selected Deutsch LA as its new Agency of Record.
Portada: We hear that Sprint is hiring a substantial amount of bilingual Sales People. How did you determine that this was needed and how is Sprint’s Marketing and Advertising aligned with this increase in bilingual staff?
Kymber Umaña, Hispanic Marketing Manager, Sprint: “Sprint understands that for Hispanics, a mobile phone is their gateway to the content they desire but also a necessary means for staying connected to friends and family. In fact, Hispanics are much more likely to live in a mobile only household 53% vs 35% for non-Hispanic whites and about 49% will change their mobile phones within the next six months. A majority of our Sprint stores have bilingual staff and offer Spanish-language materials to meet the needs of the diverse Hispanic segment. Offering the best customer service experience to our Hispanic clients does not only make good business sense but also is part of our overall marketing and advertising strategy.”
How does the fact that your new CEO Marcelo Claure is “Hispanic” influence Sprint’s Marketing?
K.U.: “Supporting the Hispanic consumer with relevant product, messaging and engagement efforts has always been an area of importance for Sprint. Being that Marcelo is of Bolivian descent, of course, his ability to bring personal insights and experience to the needs of our Hispanic customers is invaluable. You will be seeing some of his bigger plans come to fruition in the next several months. Sprint remains committed to offering all of our consumers more mobile for their money.” (more…)
Deezer, the music streaming service based in France that competes with Spotify, is making another move to expand its customer base in the U.S.: it has acquired the assets of Muve music from Cricket, the wireless carrier acquired by AT&T in 2014 for $1.2 billion, and it will now partner with AT&T to sell Deezer music services to Cricket subscribers.
Terms of the deal are not being disclosed, but in an interview, Tyler Goldman, Deezer’s North America CEO, said that it was a “substantial” sum. We understand that it is under $100 million.
This is Deezer’s second acquisition in the U.S. after it acquired podcasting and talk radio network Stitcher in October 2014, and its first deal with a carrier in the country.
The Muve deal is not a straightforward sale: While Deezer will be migrating Muve user data, specifically playlists and songs, the assets that Deezer is acquiring do not automatically include the Muve customer base, which was last estimated to be over 2 million users, all of whom paid for their service as part of their Cricket tariffs.
Instead, Deezer has made an agreement with AT&T to offer Cricket LTE customers 45 free days of Deezer before giving them the option to switch to Deezer subscriptions, which will be billed at $6/month. (more…)
by Javier Montanaro@US Media Consulting on DECEMBER 15, 2014 in LATIN AMERICA, MOBILE
While the saying “forewarned is forearmed” originally applied in a military context, it’s clear that marketers and media professionals also have to look towards future projections to make sure their tactics are in step with the market. That’s why we decided to break down some key projections from GSMA in terms of the Latin American mobile market.
>>> Overall Mobile connections in Latin America Now: 700 million 2020: 890 million
>>>Unique Mobile Subscribers in Latin America
Now: 328 million 2020: 390 million
>>>Smartphone Connections in Latin America
Now: 154 million 2020: 605 million
Smartphone Adoption Rate in Select Latin American Markets
Venezuela Now: 45% 2020: 73%
Argentina Now: 31.9% 2020: 72%
Brazil Now: 32.4% 2020: 72.2%
Colombia Now: 26% 2020: 69%
Mexico Now: 17.9% 2020: 61.9%
Peru Now: 17.2% 2020: 57.4%
**For comparison purposes, the current smartphone penetration in the United States is 71%. (more…)
BY TAYLOR SOPER on November 19, 2014
Chart via Flurry.
Nov 4, 2014 by Josh Constine
Sing, yodel, or shred guitar into your phone, and get famous. That’s the idea behindperformance competition platform Chosen, founded by former Gracenote, MOG, and Beats Music CEO David Hyman. The startup’s been in stealth since its formation late last year, but Hyman agreed to give me the first details about what Chosen’s actually up to. First off, Chosen’s just raised $5 million led by DCM to reimagine American Idol, X-Factor, and The Voice for a mobile generation with a launch in Q1 2015.
The problem with those shows is that they only produce pop music because TV waters things down for the mainstream. Hyman tells me “We aim to free the genre from the constraints of linear based television, which is forced to focus solely on the lowest common denominator, and as a result, provide one singular type of vocal music to an audience.”
Hyman wouldn’t tell me exactly how the Chosen app works, but he says “We as a species love competition, and music competition didn’t start with American Idol. It started with the dawn of mankind.” But he won’t deny the popularity of the TV format. “We think that there’s a lot of proof that people love watching performers compete because it’s #1 in 50 countries.” But because it has to appeal to the widest possible audience, everyone ends up singing in the same vocal style.
With Chosen, “We want to see guitar solo competitions, Swiss yodeling competitions, and violin concerto competitions,” Hyman tells me. “There’s a long tail of content that is unbelievably popular. An insane amount of content is consumed through YouTube that would never be on TV.”
This teaser video gives a few hints about how the app will create a performance outlet for musicians, and still be interactive for those who don’t want to show off their talents. (more…)
by Sergio Kligin@US Media Consulting on
OCTOBER 17, 2014 in BRAZIL, MOBILE
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