By Shea Bennett
March 19, 2013
Those good people at the Pew Research Centre recently
updated their annual look at who is using social media, discovering that 16 percent of U.S. internet users are now active on Twitter, with the social micro-blogging network continuing to be popular with black and hispanic users, adults aged 18-29 and folks who live in urban areas.
But what about some of the other major social platforms? Aside from Twitter, who exactly is using Facebook, Pinterest, Instagram and Tumblr?
The infographic below (courtesy of Adweek) takes Pew’s data and represents it all in a pleasing visual form, including these key takeaways:
- City dwellers are significantly more likely than rural residents to be on Twitter
- Women are five times as likely as men to use Pinterest
- Blacks and Hispanics are more likely than whites to use Instagram (more…)
South Americans and Others Found to Live in More Integrated Areas Than Mexicans in a Study of Latinos’ Demographics
South Americans, Puerto Ricans and Cubans are settling among the existing U.S. population more readily than Mexicans, the nation’s largest Hispanic group, a trend with implications for politics, the economy and other areas of daily life.
Characteristics of Hispanic Residents of the U.S.
See a breakdown of social and economic characteristics of Hispanics living in the U.S., by nation of origin, in 2008-2010.
In another finding of a study of U.S. Hispanics to be released Wednesday, the number of Hondurans, Guatemalans and others has been growing more rapidly than Mexicans, who still make up six in 10 U.S. Hispanics, since 1990. In all, 50.5 million U.S. residents trace their origin to Spanish-speaking countries.
South Americans, including Argentines and Venezuelans, have the highest levels of education and are the least segregated from other ethnic groups in the U.S., even if they are more recent arrivals, according to the study.
Every group except Mexicans has experienced a substantial decline in residential segregation from whites since 1990, according to the most common measure of segregation, the “dissimilarity index,” which measures the distribution of two groups in a neighborhood and how much one group is over- or under-represented in relation to the other.
“One would have thought that the newer groups, which are faster-growing, would be the ones maintaining boundaries and that Mexicans, with so many second and later generations, would be dispersing,” said John Logan, co-author of the report, “Hispanics in the United States: Not Only Mexicans.”
Instead, “some strong boundaries faced by smaller groups seem to be breaking down over time,” said Mr. Logan. His paper is part of Brown University’s U.S. 2010 Project, a demographic-research series based on analysis of census data about different Hispanic groups, including those who are immigrants and those born in the U.S. (more…)
March 13, 2013
Nearly 40% of U.S. teens own a smartphone and nearly a quarter own a tablet computer, according to a new study from the Pew Internet & American Life Project. Both numbers are up considerably from a year ago.
What’s more, a quarter of teens are “cell only” internet users, which means they connect to the internet with only their smartphone.
Publishers looking for an indication of where device usage is going may want to pay attention. The smartphone has become the most commonly owned mobile e-reading device in the U.S. This new Pew study shows that some significant portion of the next generation will use its smartphones as its only internet-connected device.
37% of all teens ages 12-17 have smartphones, up from just 23% in 2011
One in four teens are “cell-mostly” internet users – they mostly go online using their phone (more…)
MAR 11, 2013
Twitter, Pinterest, Instagram are popular with differing demographics
eMarketer estimates that by the end of 2013 there will be 163.5 million social network users in the US, and unsurprisingly they are a diverse group.
A December 2012 study of social networking demographics from the Pew Internet & American Life Project found that Hispanic internet users were most likely to identify themselves as social network users, at 72% penetration, vs. 68% of black and 65% of white internet users. Pew also found that higher concentrations of women than men were social networkers by a margin of nearly 10 percentage points: 71% vs. 62%.
Social networks such as Twitter, Instagram and Pinterest seem to be attracting a particularly diverse coalition of users. Black internet users, for instance, were significantly more likely than average to use Twitter—while 16% of internet users overall said they used the service, 26% of black internet users said they did so. Hispanic internet users were also slightly overrepresented: 19% reported using the service.
Pew found this phenomenon even more pronounced on photo-sharing service Instagram, now owned by Facebook. Black internet users were nearly twice as likely to use it as the average internet user: 23% vs. 13% overall. Hispanic internet users overindexed as well, while whites were slightly less likely than the average internet user to be found on the site. Pew also found Instagram’s users skewed slightly female: 16% of women said they were on it, compared to 10% of men. (more…)
Are Baby Boomers the face of the innovative startup of the future?
It’s time for a new picture.
Baby Boomers are starting companies at a faster pace than ever before, according to a March report by the Kauffman Foundation and younger workers lack the disposable income and job prospects they once had. This means we may be witnessing a passing of the innovation baton to members of the older generation. As older Americans begin to define the debate around innovation, then the generation gap will soon make its presence felt in innovation hubs like Silicon Valley.
The 18-to-34 demographic, of course, was largely the creation of the previous mass media era, offering an easy heuristic for understanding the consumption habits of the youngest generation. If, as venture capitalist Vinod Khosla once suggested, people stop trying new things after age 30, the 18-to-34 demographic was always the sweet spot of the market for new innovations.
But not anymore. As Matt Miller writes, America’s youth is struggling.
Meanwhile, the 55-to-64 demographic now boasts the highest rate of entrepreneurship in America, while – surprise! – the lowest rate of entrepreneurship actually belongs to the 20-to-34 demographic. That’s not all. The fastest rate of social media adoption now also belongs to the Baby Boomers and seniors, according to 2010 data from eMarketer. While there are still more Millennials than Baby Boomers who are active on social media, Facebook has become the type of place where your grandparents might hang out, with 47 percent of all Boomers now maintaining a social media presence.
Facebook CEO Mark Zuckerberg may be the face that comes to mind first when you think “innovative startup,” but the data paints a different portrait. (MANDEL NGAN – AFP/GETTY IMAGES) Not surprisingly, the private sector is taking notice. Earlier this month, Pfizer debuted a much talked-about site, GetOld.com, which sought to understand the changing ideas, thoughts and biases of the older generation. The Pfizer campaign, which was intended to create a dialogue around getting older and living better, found that most people expected to retire around age 64 and live until they were 84. More impressively, this 64-to-84 demographic showed a remarkable optimism about the future. Contrast that optimism with what many disillusioned recent college or graduate school graduates must be feeling as they face limited career prospects, a huge student loan debt burden and a nagging sense that many in the political establishment are ignoring the issues most important to them. (more…)
One out of every four babies born in the U.S. is of Hispanic origin
Bebe Boomers is an innovative term for the rapidly growing Latino population, whose parents have established roots in the U.S. and are first generation American citizens. With a penchant for the American way of life and core values based on their parents’ homeland, they have the pulse on both cultures and serve as a gateway for either market.
After the end of WWII, the U.S. experienced the biggest population boom in its history not based on immigration, but rather on new births of Americans. Today, almost 60 years after Baby Boomers redefined American culture, a similar phenomenon is taking place in the U.S., but this time with Hispanics leading the way: (more…)
An Eastern Influence in the West Asian Americans are becoming a major force in California and western states
Asian Americans were the fastest growing race group in the U.S. in the 2010 census, but their demographic influence is still mostly in the western part of the country, with a few exceptions.
According to the U.S. Census Bureau, about 5 percent of the country’s population now identifies itself as Asian, an increase of more than 45 percent between 2000 and 2010. The growth rate itself was strong across the country—the Asian population grew by at least 30 percent in every state except Hawaii. And Hawaii’s lower growth rate was most likely because of the already high Asian population there (currently 57 percent of the state’s population).
This fast growth rate is changing the look of a number of states in the West. In California, for example, Asians now account for 15 percent of the overall population. In Nevada and Washington state, they are 9 percent of the population. The two other states with high Asian populations were New Jersey (9 percent) and New York (8 percent). The top five states that experienced the most Asian growth were Nevada (116 percent), Arizona (95 percent), North Carolina (85 percent), North Dakota (85 percent) and Georgia (83 percent).
Interestingly, much of this shift has to do with where specific Asian groups are now settling. Among detailed Asian groups with a population of 1 million or more, Japanese (71 percent) and Filipinos (66 percent) had the largest proportions living in the West. Large proportions of Chinese (49 percent), Vietnamese (49 percent) and Koreans (44 percent) lived in the West as well. A much lower proportion of Asian Indians (25 percent) lived in the West.
The Asian Indian population was the largest in 23 states, of which 13 were in the South, six in the Midwest and four in the Northeast. For every state in the West, either the Filipino population or the Chinese population was the largest detailed Asian group. The Filipino population was the largest detailed Asian group in 11 states, the Chinese population was the largest in nine states and the District of Columbia, the Vietnamese population was the largest in five states, and the Hmong population was the largest in two states.
Among the 20 metropolitan statistical areas with the largest Asian, Chinese was the largest detailed Asian group in six of the 20 metro areas (New York, Los Angeles, San Francisco, San Jose, Boston and Seattle). The Asian Indian population was also the largest detailed Asian group in six of the 20 metro areas (Chicago, Washington, Dallas-Fort Worth, Philadelphia, Atlanta and Detroit). Filipinos were the largest in five of the 20 metro areas (San Diego, Riverside, Las Vegas, Sacramento and Phoenix), followed by Japanese, Hmong and Vietnamese in one metro area each (Honolulu, Minneapolis-St. Paul and Houston, respectively).
Orange County Register News
By RONALD CAMPBELL / THE ORANGE COUNTY REGISTER
May 17, 2012
Hispanics likely will overtake whites as the largest ethnic group in California next year, a Register analysis of U.S. Census Bureau data shows.
The change is coming earlier than the state’s top demographer expected, the result of decades of rapid population growth among Hispanics and decline among non-Hispanic whites or “Anglos.”
Census data released Wednesday shows that California had 37.69 million residents last July 1, 353,000 more than a year earlier. Hispanics and Asians accounted for virtually all of the growth. The white population fell by 37,000.
At that rate Hispanics will eclipse whites, who have dominated California since statehood, sometime in 2013. Since 1990, the white population has declined by 2.1 million while the Hispanic population has grown by 6.3 million.
Bill Schooling, chief of demographic research at the state Department of Finance, had expected the tipping point to come later than 2013. But he agreed the Register’s calculations appeared correct.
“We’ll see some interesting changes to come,” Schooling said. In contrast with the 1950s, when most Californians came from other U.S. states, he said, today most Californians either are natives of the Golden State or are foreign-born.
According to the 2010 American Community Survey, 62 percent of California Hispanics are native-born Americans and another 12 percent are naturalized citizens. The remaining 26 percent, 3.7 million people in all, are not citizens.
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