Ad Age Media
ABC and Univision’s Brainchild Will Quickly Face Competitors on Multiple Fronts
There are few parts of the media business growing as quickly as Hispanic media, which would seem to make Fusion, the cable news channel for millennials that begins transmitting tonight, a sure thing for co-founders Univision and Walt Disney Co. But as competitors add their own new channels variously focused on Hispanics, young people and news, where will Fusion fit?
ABC and Univision’s morning shows touted Fusion on Monday
The motivation to the network is clear: Hispanic media spending is growing faster than the general market, increasing 11% to $7.9 billion in 2012, according to Ad Age’s Hispanic Fact Pack. TV accounts for most of that spending, at $5.8 billion, but just $246 million goes to Hispanic cable TV networks.
Fusion seeks to change that ratio by targeting millennial Hispanics with hard news, news satire, sports and commentary in English. The vision for the channel has changed since it was first announced, moreover, to primarily go after young viewers with a nod to Hispanics, not an overwhelming focus.
“We are winking at Hispanic, it is not overtly Hispanic,” said Catherine Sullivan, senior VP-ABC News Sales.
“If you are not Hispanic, you won’t feel like the network isn’t for me,” she added. (more…)
Fusion Sets Its Sights on a Multicultural Generation
Jorge Ramos, a news anchor for Univision since 1986, will host a public affairs program on Fusion, a cable network founded by Univision and ABC that makes its debut on Monday.
By LARRY ROHTER
Published: October 25, 2013
MIAMI — Since 1986, Jorge Ramos has anchored the Univision network’s 6:30 p.m. news broadcast, a vital source of information for the nation’s 50 million-plus Spanish speakers. But this week, his routine will change in a way that could have profound consequences not just for him but also for the American media landscape.
At 5 p.m., Mr. Ramos will host a new hourlong English-language public-affairs program called “America With Jorge Ramos,” the highest-profile offering of a new cable network called Fusion, a venture of Univision and ABC. He will then walk a few steps into an adjacent studio, put on a tie and prepare to deliver the day’s news in Spanish, just as he always has.
“Everything is new,” Mr. Ramos, 55, said after a run-through this month for “America” at the vast newsroom and studio complex that Univision, flush with money from ratings in some categories that now surpass those of the four big English-language networks, has just finished near the airport here. “New language, new format, new studio, new lighting.” (more…)
OCTOBER 18, 2013
Paul Goldstein, PG Audience Development
There is a tectonic shift undermining the very foundation of broadcast radio. Multiple metrics make it clear that serious threats imposed on the FM/AM platform by new online competitors are escalating exponentially.
For more than 25 years I’ve helped build audiences for some of the radio industry’s most successful brands. But today, as online competitors like Pandora, iTunes Radio and Spotify add fuel to their astonishing rise, it’s questionable whether the strategies broadcasters have chosen can foster healthy growth. Furthermore, it’s obvious that radical change to audio media is already under way.
As change happens all around them, radio broadcasters tout the health of their business and how the competitive threat of Internet rivals is overstated. I understand the need to present their case to advertisers. But their sales narrative, an echo chamber of their own making, cements complacency and fosters lack of innovation.
A new Edison research study warns that among the six most common places where listeners consume audio media, broadcast radio dominates in just two of them (in car, at home); is tied with Internet radio for two (at work, on public transportation); and is defeated by Internet radio in two (while working out, while walking around). Another red flag in the study for broadcasters is that 50 percent of at-work listeners who listen to Internet-radio-only stations/services (that is, stations/services that don’t broadcast on FM/AM) have replaced their FM/AM listening time with Internet-radio-only stations/services. (more…)
Online Video 2013
Oct 10, 2013 by Kristen Purcell
Posting videos online is a fast growing trend
A national survey conducted in July 2013 shows the percent of American adult internet users who upload or post videos online has doubled in the past four years, from 14% in 2009 to 31% today. This figure includes online adults who do at least one of the following:
- Upload a video to the internet so others can watch or download it—27% of adult internet users have done this.
- Post videos to any website online that they, themselves, have taken or created—18% of adult internet users have done this.
Younger adult internet users are twice as likely to post and share videos online than their older counterparts. Fully 41% of 18-29 year-old internet users and 36% of 30-49 year-old internet users post or share videos online, compared with 18% of internet users age 50 and older. Online adults living in higher income households (annual income of $75,000 or more) are also particularly likely to post or share videos online when compared with those in households with annual incomes below $50,000.
The percent of adults who watch or download videos also continues to increase
The percent of online adults who watch or download videos has also grown over the past four years, from 69% of adult internet users in 2009 to 78% today. That figure includes online adults who say they do at least one of the following:
- Watch videos on a video-sharing site like YouTube or Vimeo —72% of adult internet users have done this.
- Watch videos online, including on social network sites or using mobile apps—56% of adult internet users have done this.
- Download video files onto a computer or cell phone so they can play them at any time they want—36% of adult internet users have done this. (more…)
The new Nielsen Twitter TV Ratings will take into account not only the people commenting on an episode, but also those exposed to the tweets.
|Analysis found that the average Twitter audience for a show such as “The Voice” is 50 times greater than the number of people tweeting. (Tyler Golden, AP / December 17, 2012)|
In a move that reflects the deepening connection between television and social media, Nielsen has introduced a new type of ratings system that seeks to measure the audience for TV-related conversations on Twitter.
The new Nielsen Twitter TV Ratings will take into account not only the people commenting on a TV episode, but also the broader universe of people exposed to those tweets. The measurement firm’s analysis found that the average Twitter audience for a show such as NBC’s singing competition“The Voice” is 50 times greater than the number of people tweeting.
“We always knew there’s a larger audience being impressed by and influenced by the tweets about TV,” said Sean Casey, founder of Nielsen’s SocialGuide unit. “We’re excited now to present that data.” (more…)
With its new YouTube award show, Google proves that it’s painfully hip—and poised to own social TV from every angle.
The web’s thriving metropolis of video weirdness will soon host its very own real, live award show: The YouTube Music Awards.
The event, coming on November 3, will take place on stage in New York and will be livestreamed around the world, in true YouTube fashion. Hosted by indie film darling Jason Schwartzman and directed by the perennially cool Spike Jonze, known best for his edgy music videos, YouTube is trying to out-hip the hip—and with big name guests like Lady Gaga, Eminem and Arcade Fire, it can probably succeed.
But looking cool and putting together a star-studded show is merely the sound and fury. In recent days, Twitter and Facebook have both made some major plays in the social TV analytics space, which is red hot right now. Unlike those companies, Google can leverage its immense resources to craft its own Huge Live Event, broadcast over YouTube, soaking up Google+ user data. That could prove that not only is the third-most trafficked website in the world as relevant as ever—but that YouTube could be the most relevant force in the social TV space.
That is, if it plays its cards right.
Google Takes On … Everyone, Really (more…)
SI MMA & Boxing
September 27, 2013
It has been a tumultuous year at HBO. From the loss of Floyd Mayweather, to the decision not to do business with Golden Boy Promotions, to the rise of a legitimate competitor in Showtime, HBO has been forced to be a bystander for some major events in boxing. Yet during that same time the network has birthed a rising star in Gennady Golovkin, invested heavily in top international fights and continues to see steady, one-million plus viewership for its big shows.
With the network entering a busy final quarter that will see nine live events on HBO or HBO Pay Per View in the next two months, HBO Sports President Ken Hershman sat down with SI.com to discuss the state of boxing at the network.
SI.com: It’s been an interesting year for HBO. How would you characterize it?
Ken Hershman: I would say it has been a fantastic year of exciting fights, building new stars, putting established stars in key events and delivering week in and week out what our subscribers demand, which are the best fights on television.
SI.com: You have been on the job a little under two years now. Has it been more challenging, less challenging or as challenging as you expected?
Hershman: It’s been a great challenge. I don’t think of it in terms of more or less. I think the business remains a challenging business. Boxing has always been difficult, but that’s what makes it fun and exciting. That’s what makes you want to get up every day and come to the office. It’s never the same and there is always something new to tackle. And at the end of the day, if things come together and the fights work, you get to see great results. You are going to have your setbacks but you have to keep an even keel and keep going forward.
SI.com: Your predecessor, Ross Greenburg, heard about how HBO plays favorites. You are hearing it, too. Most recently promoter Lou DiBella was quoted as saying, “the unfair playing field continues” at HBO. How do you respond to that criticism? (more…)
Four things jump out from the Pew Research Center’s just-released “State of the News Media 2013” report. None of them are particularly good news for anyone in news publishing but they all point to a clear and easy-to-understand trend: Ads alone just ain’t going to cut it anymore; it’s officially time to be experimenting with paid content models; and the product itself – news – is increasingly being commoditized.
Google and Facebook are sucking up all the digital advertising oxygen
While the likes of Business Insider CEO Henry Blodget point to rising digital advertising revenues ascause for optimism among digital publishers, a close look at where those dollars are actually going is not so encouraging. Sadly for publishers, most digital ad spend is going to Google and Facebook (Twitter will no doubt soon join that top tier), and those two companies are also hogging the newly opened up mobile display ad opportunities. Six companies already account for 72 percent market share of mobile display ads, Pew notes, and none of them produce news. News publications are also losing local digital advertising.
Says Pew, “improved geo-targeting is allowing many national advertisers to turn to Google, Facebook and other large networks to buy ads that once might have gone to local news media. At the same time, Google and Facebook are also moving directly into local ad sales. Google is now the ad leader in search, display and mobile.” The takeaway for new and aspiring publishers: Don’t expect ads to keep you afloat. (more…)
Ross Gerber, Contributor
With our TVs, we scroll through 700 channels and switch between hardware choices, hoping for a day when it will be simpler to use and perhaps not require a remote control, let alone five. Could that day be coming soon? It’s likely not a question of ‘if.’ It’s more of a question of ‘who?’ and ‘when?’ And the answers are important, not only to viewers but to investors.
Today, three distinct, often competing, players are vying for control of the future of the TV industry: large distribution companies that have amassed enormous power, creators of original content who are increasingly driving most of the value, and developers of emerging technologies that are attempting to transform the viewing experience.
While all three have clear strengths, the weaknesses of each are no less significant.
The distribution systems – traditional cable and satellite TV giants – are buoyed by millions of subscribers paying high monthly fees, but they have an antiquated business model, and suffer from oversaturation and a lack of innovation. Content creators (TV and movie studios) produce troves of coveted intellectual property at enormous cost yet have limited means to deliver it without distribution access. And while many of the technology-based entertainment companies that have the potential to change the way people view TV (mainly web-based streaming video companies) have flourished, such offerings have struggled to find mass acceptance, as viewer habits are deeply ingrained over time and people are somewhat resistant to paying more for TV. (more…)
Entrepreneur turned VC
September 15, 2013
by Mark Suste
For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year.
Maker announced it has raised $62 million this year, acquired an amazing off-YouTube distribution network and grown its business in monetary terms by almost 300% year-over-year off of an already large base.
Along with Greycroft Partners we were the first investors in Maker Studios 3 years ago when the company had no revenue and limited infrastructure. With so much misinformation about YouTube networks in the press over the past 6 months I thought I’d use this opportunity to tell you about what my belief was about that market 3 years ago, how that has evolved and why I believe online video is set to continue to revolutionize the video industry at a more rapid pace than even the past three years.
So can you successfully build a YouTube network?
Most startups I know that work in the Apple iOS ecosystem complain because Apple takes a 30% slice of their revenue and yet I often point out that 30% has for years been a common revenue share for one who provides “distribution.” (more…)
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