Facebook may be a giant but an increasing range of data points shows it slipping among teens. The most recent news came from a teen survey by Piper Jaffray asking teens about their favorite sites. Last year Facebook was no. 1 and this year YouTube takes top honors. Facebook may still have the most teens on its network but its central status is slowly shifting towards what some might assume is an inevitable death by a thousand
As teens have grown increasingly fond of messaging and media sharing apps like Snapchat, alternative social networks like Ask.fm and established powers Twitterand Tumblr, many have wondered when we’d see an effect on Facebook.
In late October, in their quarterly report, Facebook admitted to a “quarter-over-quarter decline in daily usage by younger teenagers.” Then a survey by Piper Jaffray showed Twitter to be the most “important” social network among teens with Instagram tying Facebook.
YouTube Passes Facebook As Most Popular Site Among Teens
Now The Futures Company is reporting findings from a teen survey relating to favorite websites, not just social networks, that reveal YouTube to have overtaken Facebook as the most popular site among teens:
“Fifty percent of teens surveyed cited YouTube as their favorite site versus 45.2% for Facebook.” (more…)
By Scott Jones
Oct 31, 2013
Internet-based innovation has upended everything, and more change is coming. Where do you place your bets?
Once upon a time, the entertainment industry had discreet business segments that rarely overlapped. If you wanted to see a movie (and this week’s newsreel), you went to the corner cinema. If you wanted to watch television (on one of just three national networks), you sat in front of the big box and watched what the networks said you could, when they said you could. If you wanted to hear the latest music, you turned on the radio.
Cable and subsequently the Internet turned everything on its head. Now you get around 700 channels via your cable box. New music can be found all over the Internet in far greater variety than what the record companies produced in the retail days. And you can watch a movie on your smartphone.
Whether you are a business owner ensconced in the film or TV industry, an entrepreneur looking for the opportunities that flow from disruption of those industries, or a consumer enjoying the evolution of entertainment, change is coming–and quickly.
So where do you place your bets? It’s getting to be a bit like the Wild West with few rules, lots of shootouts, conquests, compromises, persistence, much merging, and some sheriffs trying to keep an eye on things. (more…)
Matthew Manarino / Oct 30, 2013
From the start, YouTube has been a Wild West when it came to rights management. Creators made money from cover songs, and the labels that owned the originals didn’t make a dime. Things became all the more complicated when multi-channel networks (MCN) came into the equation. Creators were still monetizing cover songs without permission from labels while networks were turning a blind eye to it. They were able to do so because modern fair usage laws are unclear and cover songs often fall into a legal grey zone.
Then everything came to a head when MCN Fullscreen was sued by the National Music Publishers Association. The NMPA accused Fullscreen of exactly the aforementioned issue. The MCN was making truck-loads of cash from creators who were in turn monetizing cover songs. The lawsuit flipped a switch for many networks who ignored or refused to acknowledge the legal murkiness. It also put YouTube into action. (more…)
As we reported last week, teens are not as enamored with Facebook as they once were. In fact, Facebook has lost its crown to Twitter as the most popular social network for American teenagers, according to Piper Jaffray’s biannual survey among thousands of U.S. teens. On yesterday’s earnings call, Facebook confirmed the slide.
“We did see a decrease in daily users specifically among younger teens,” CFO David Ebersman said during the call. Despite strong mobile ad growth, the admission of teen slippage, spooked investors. The stock slid from $57.10 to as low as $47.40. As Venture Beat pointed our, Ebersman’s 12 words cost Facebook $18 billion of valuation.
Given the numbers shown in the Statista chart below, Facebook’s decision to acquire Instagram appears smart in retrospect, as the photo sharing platform is proving very popular with a younger audience.
Ad Age Media
ABC and Univision’s Brainchild Will Quickly Face Competitors on Multiple Fronts
There are few parts of the media business growing as quickly as Hispanic media, which would seem to make Fusion, the cable news channel for millennials that begins transmitting tonight, a sure thing for co-founders Univision and Walt Disney Co. But as competitors add their own new channels variously focused on Hispanics, young people and news, where will Fusion fit?
ABC and Univision’s morning shows touted Fusion on Monday
The motivation to the network is clear: Hispanic media spending is growing faster than the general market, increasing 11% to $7.9 billion in 2012, according to Ad Age’s Hispanic Fact Pack. TV accounts for most of that spending, at $5.8 billion, but just $246 million goes to Hispanic cable TV networks.
Fusion seeks to change that ratio by targeting millennial Hispanics with hard news, news satire, sports and commentary in English. The vision for the channel has changed since it was first announced, moreover, to primarily go after young viewers with a nod to Hispanics, not an overwhelming focus.
“We are winking at Hispanic, it is not overtly Hispanic,” said Catherine Sullivan, senior VP-ABC News Sales.
“If you are not Hispanic, you won’t feel like the network isn’t for me,” she added. (more…)
Fusion Sets Its Sights on a Multicultural Generation
Jorge Ramos, a news anchor for Univision since 1986, will host a public affairs program on Fusion, a cable network founded by Univision and ABC that makes its debut on Monday.
By LARRY ROHTER
Published: October 25, 2013
MIAMI — Since 1986, Jorge Ramos has anchored the Univision network’s 6:30 p.m. news broadcast, a vital source of information for the nation’s 50 million-plus Spanish speakers. But this week, his routine will change in a way that could have profound consequences not just for him but also for the American media landscape.
At 5 p.m., Mr. Ramos will host a new hourlong English-language public-affairs program called “America With Jorge Ramos,” the highest-profile offering of a new cable network called Fusion, a venture of Univision and ABC. He will then walk a few steps into an adjacent studio, put on a tie and prepare to deliver the day’s news in Spanish, just as he always has.
“Everything is new,” Mr. Ramos, 55, said after a run-through this month for “America” at the vast newsroom and studio complex that Univision, flush with money from ratings in some categories that now surpass those of the four big English-language networks, has just finished near the airport here. “New language, new format, new studio, new lighting.” (more…)
OCTOBER 18, 2013
Paul Goldstein, PG Audience Development
There is a tectonic shift undermining the very foundation of broadcast radio. Multiple metrics make it clear that serious threats imposed on the FM/AM platform by new online competitors are escalating exponentially.
For more than 25 years I’ve helped build audiences for some of the radio industry’s most successful brands. But today, as online competitors like Pandora, iTunes Radio and Spotify add fuel to their astonishing rise, it’s questionable whether the strategies broadcasters have chosen can foster healthy growth. Furthermore, it’s obvious that radical change to audio media is already under way.
As change happens all around them, radio broadcasters tout the health of their business and how the competitive threat of Internet rivals is overstated. I understand the need to present their case to advertisers. But their sales narrative, an echo chamber of their own making, cements complacency and fosters lack of innovation.
A new Edison research study warns that among the six most common places where listeners consume audio media, broadcast radio dominates in just two of them (in car, at home); is tied with Internet radio for two (at work, on public transportation); and is defeated by Internet radio in two (while working out, while walking around). Another red flag in the study for broadcasters is that 50 percent of at-work listeners who listen to Internet-radio-only stations/services (that is, stations/services that don’t broadcast on FM/AM) have replaced their FM/AM listening time with Internet-radio-only stations/services. (more…)
Online Video 2013
Oct 10, 2013 by Kristen Purcell
Posting videos online is a fast growing trend
A national survey conducted in July 2013 shows the percent of American adult internet users who upload or post videos online has doubled in the past four years, from 14% in 2009 to 31% today. This figure includes online adults who do at least one of the following:
- Upload a video to the internet so others can watch or download it—27% of adult internet users have done this.
- Post videos to any website online that they, themselves, have taken or created—18% of adult internet users have done this.
Younger adult internet users are twice as likely to post and share videos online than their older counterparts. Fully 41% of 18-29 year-old internet users and 36% of 30-49 year-old internet users post or share videos online, compared with 18% of internet users age 50 and older. Online adults living in higher income households (annual income of $75,000 or more) are also particularly likely to post or share videos online when compared with those in households with annual incomes below $50,000.
The percent of adults who watch or download videos also continues to increase
The percent of online adults who watch or download videos has also grown over the past four years, from 69% of adult internet users in 2009 to 78% today. That figure includes online adults who say they do at least one of the following:
- Watch videos on a video-sharing site like YouTube or Vimeo —72% of adult internet users have done this.
- Watch videos online, including on social network sites or using mobile apps—56% of adult internet users have done this.
- Download video files onto a computer or cell phone so they can play them at any time they want—36% of adult internet users have done this. (more…)
The new Nielsen Twitter TV Ratings will take into account not only the people commenting on an episode, but also those exposed to the tweets.
|Analysis found that the average Twitter audience for a show such as “The Voice” is 50 times greater than the number of people tweeting. (Tyler Golden, AP / December 17, 2012)|
In a move that reflects the deepening connection between television and social media, Nielsen has introduced a new type of ratings system that seeks to measure the audience for TV-related conversations on Twitter.
The new Nielsen Twitter TV Ratings will take into account not only the people commenting on a TV episode, but also the broader universe of people exposed to those tweets. The measurement firm’s analysis found that the average Twitter audience for a show such as NBC’s singing competition“The Voice” is 50 times greater than the number of people tweeting.
“We always knew there’s a larger audience being impressed by and influenced by the tweets about TV,” said Sean Casey, founder of Nielsen’s SocialGuide unit. “We’re excited now to present that data.” (more…)
With its new YouTube award show, Google proves that it’s painfully hip—and poised to own social TV from every angle.
The web’s thriving metropolis of video weirdness will soon host its very own real, live award show: The YouTube Music Awards.
The event, coming on November 3, will take place on stage in New York and will be livestreamed around the world, in true YouTube fashion. Hosted by indie film darling Jason Schwartzman and directed by the perennially cool Spike Jonze, known best for his edgy music videos, YouTube is trying to out-hip the hip—and with big name guests like Lady Gaga, Eminem and Arcade Fire, it can probably succeed.
But looking cool and putting together a star-studded show is merely the sound and fury. In recent days, Twitter and Facebook have both made some major plays in the social TV analytics space, which is red hot right now. Unlike those companies, Google can leverage its immense resources to craft its own Huge Live Event, broadcast over YouTube, soaking up Google+ user data. That could prove that not only is the third-most trafficked website in the world as relevant as ever—but that YouTube could be the most relevant force in the social TV space.
That is, if it plays its cards right.
Google Takes On … Everyone, Really (more…)
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