Anna Marie de la Fuente
Feb 29, 2016
Don Francisco, former host of Univision’s Saturday night mainstay “Sabado Gigante,” has set a wide-ranging pact with rival Telemundo to serve as a senior news correspondent and to launch a production venture.
Francisco, whose real name is Mario Kreutzberger, moves to Telemundo after ending his variety show last September after 53 uninterrupted years on the air, including 30 years in the U.S. via Univision.
Recruiting Kreutzberger is a coup for Telemundo, which remains in second place to its larger rival in the Spanish-language TV race but has been making inroads. Cesar Conde, chairman of NBCUniversal Telemundo Enterprises and NBCUniversal International Group, said the multi-year pact is twofold.
The deal includes the launch of a joint production company to develop and produce original content and formats for U.S. Hispanics and international audiences across multiple platforms, and a new role as senior news correspondent.
Kreutzberger, who turned 75 in December, will draw on his decades of experience interviewing world leaders, including President Obama, for a series of sit-down interviews with prominent figures. With the upcoming U.S. presidential elections, the Summer Olympics in Rio and World Cup in 2018, he will have no shortage of major news to cover. (more…)
USC Professor Jeetendr Sehdev Previews His Talk at Next Week’s Ad Age Brand Summit
By Tim Peterson. Published on October 29, 2015.
Jeetendr Sehdev Credit: Courtesy Jeetendr Sehdev
They’re called influencers for a reason. YouTube stars, especially the female ones, carry a lot of clout with their audiences — even more than their traditional Hollywood counterparts.
Female YouTube stars scored seven times higher than female mainstream celebrities when it comes to female empowerment, according to a study conducted by Jeetendr Sehdev, professor of marketing at USC’s Annenberg School for Communication and Journalism. Mr. Sehdev will school attendees at the Ad Age Brand Summit in Los Angeles next week on the power of female YouTube stars, but offered a peek at his syllabus in an interview that has been lightly edited for length.
What did you find regarding how influential female YouTube stars are compared to traditional female celebrities?
The bottom line is very clear. Female YouTube stars like Zoella, Jenna Marbles and Bethany Mota are the most influential, incredible role models within this realm today. Hands down, compared to other celebrities.
Why is that? (more…)
Univision and Telemundo maybe be the top two networks among first-generation Latinos, however third-generation U.S. Latinos are far more likely to prefer English-language media.
A new study co-authored by MAGNA GLOBAL and the Center for Multicultural Science challenges the notion that the most effective ways to reach U.S. Latino audiences is through Spanish-language programs. Published in the Journal of Cultural Marketing Strategy on Oct. 19, the report is the first to examine media behaviors across three generations of U.S. Latinos.
Companies and marketers have been actively assessing how to effectively target the U.S. Latino population, and the report gave answers to questions, finding that influence requires more than language. Instead, it demands cultural understanding and acknowledging the nuances of the population. According to the report, Univision and Telemundo are the top two most watched television networks by first-generation Latinos. However, Univision has been ranked #5 among second-generation U.S. Latinos, and the top five most watched networks among third-generation are all English-language networks.
“The results of this study are paradigm shifting and will have big implications for how marketers effectively reach Latinos on television,” Dr. Jake Beniflah, Executive Director, the Center for Multicultural Science, said according to a press release. “Because the Latino population is changing, we need to adopt new TV audience measures. Our research showed that using generational level is an effective predictor of what TV programs U.S.
Latinos are watching
The research openly shows that the longer Latinos reside in the U.S., the more likely they are to consume English-language media. After years in the U.S., first-generation Latinos are more 20-30 percent more likely to watch English-language television, according to the report. With that knowledge, firms and marketers should consider generational levels and years-in-country when attempting to pinpoint which type of media to reach the U.S. Latino population most effectively. Also, they firms should consider national origin.
The Journal of Cultural Marketing Strategy publishes a broad range of methodological and empirical articles, including information about cultural marketing strategy, which incorporates multicultural and cross-cultural marketing. The information presented in the journal bridges the gap between practice and theory.
It’s no secret, radio’s reach is unprecedented. According to the recent Q2 2015 Audio Today Report, 245 million Americans aged 12 years old and older tuned to radio during an average week across more than 250 markets. However, while the bigger markets often grab the headlines, small and medium markets are still viable and vibrant ways to reach consumers.
According to a special edition of the Audio Today Report series focused on small and medium markets, 65 million Americans (12+) are using radio every week in America’s small and medium cities. That’s over a quarter of all listeners nationwide reached in those markets!
The report also noted that the majority of consumers in these markets are connecting to the radio and spending a lot of time listening as well. More than 86% of consumers tune in during the week and spend more than 15 hours of their media time with radio.
So who are the listeners in the 215 local markets that are covered in this report?
Small and medium market radio listeners are evenly split when it comes to gender. Radio also reaches across the generations—86.8% of Boomers (aged 50-74), 86.5% of Millennials (12-34) and 89.9% of Gen Xers (35-49) are reached by radio in these markets each week.
Among multicultural listeners, 88.4% of all Hispanics in these small and medium markets are tuning in, spending over 16 hours of time listening each week. Working Hispanic adults spend over 18 hours with the radio—the largest amount of time of any full-time employed age group or demographic. In addition, over 87% of African American consumers in these markets are reached weekly by the radio—listening for 17-and-a-half hours.
“The power of radio in small and medium markets should not be overlooked,” says Jon Miller, Vice President, Research, Nielsen. “In fact, a majority of radio usage in these markets come from employed consumers who are out of their home and one step closer to the point of purchase. That’s a solid foundation for both programmers and marketers to build on.”
While these markets are smaller than big city players, the value opportunity they represent to agencies and marketer is not.
For more information on state of radio today in small and medium markets, download our Q2 2015 Audio Today Report. To learn more about the power of local radio advertising, check out our American Family Insurance case study.
Aug. 5, 2015
Disney shares are getting slammed on Wednesday, and analysts seem to be worried about one thing at the company: ESPN.
But in a post over at Stratechery,Ben Thompson lays out one simple reason why ESPN will probably be fine: They own basically everything.
The idea underwriting concerns about ESPN’s future is that as the traditional TV bundle unravels, ESPN is going to lose subscribers and, as a result, see declining subscription revenue.
ESPN’s Chris Berman. REUTERS/Mario Anzuoni
ESPN gets about $6 per cable subscriber; its nearest competitors get about $1.50 at most.
And with Disney’s cable-networks group — led by ESPN —accounting for about half of its profit, it’s easy to see where the concern from analysts and industry watchers comes from.
Disney shares were down about 7% following Tuesday’s earnings report, and on Disney’s earnings conference call, CEO Bob Iger talked at length about ESPN.
Iger said that while Disney is “mindful of potential trends among younger audiences” and that ESPN has seen “modest” subscriber losses, the network was turned on by 83% of cable households at some point during the first quarter of 2015.
Additionally, Iger noted that 96% of ESPN content is seen live and argued that the company has, “embraced technology better than anyone in traditional media.” (more…)
YouTube got a big shout-out during Google’s Q2 2015 earnings call Thursday, with Google’s new CFO Ruth Porat stating that the company has seen “significant growth in YouTube revenues” in the last quarter.
What’s more, the YouTube-owned video service also seems to be growing eyeballs, despite increased competition from Facebook. “Growth in watch time on YouTube has accelerated,” said Porat, adding that global watch time is up 60 percent year-over-year, with mobile watch time more than double from what it was a year ago.
Porat’s remarks got seconded by Google’s chief business officer Omid Kordestani, who called YouTube’s watch time growth “the fastest we’ve seen in a couple of years”. A year ago, YouTube’s watch time had accelerated by 50 percent year-over-year, according to a Google spokesperson.
Kordestani also said that the average mobile viewing session on YouTube now lasts more than 40 minutes, and added that mobile viewing alone attracts more 18-49 year-olds in the U.S. than any cable network. The number of channels than earn a six-figure income on YouTube is up 50 percent year-over-year, according to Kordestani.
Google announced this new data as it posted better-than-expected results for Q2. Google generated consolidated revenues of $17.7 billion billion in Q2 of 2015, compared to $15.96 billion during the same quarter last year. The company was able to generate $3.93 billion GAAP-adjusted income, compared to $3.47 billion a year ago. Google shares spiked as much as 8 percent in after-hours trading after the release of these results.
If you were to ask most advertisers what platform had the greatest mass reach, what do you think most would say? Television would be the instinctive answer. Then again, if you gave people a moment to think about it, they may change their answer to something more digital, like the smartphone.
General consensus would point to one of the above options as obvious fact — but according to Nielsen’s Q1 2015 Total Audience Report, the masses are mistaken. The answer is in fact …radio! In the age of mobile media, AM/FM radio remains the dominant and perhaps the most mobile, mass medium.
According to the report, radio reaches 93% of all adults age 18+ every week. TV was second at 87% and smartphones were third with 70%. I look at these numbers and once again I am struck by the yawning gap between radio’s efficiency and its waning share of ad budgets.
Four years ago, we began our partnership with iHeartMedia (formerly Clear Channel) because we believed in radio when others did not. This is not a tip of the hat to MediaLink, but more to what I knew iHeart’s legendary leader Bob Pittman would be able to help deliver. We believe in radio even more today and now the truth of its enduring power is evident, courtesy of Nielsen. That is the power of radio, and just as importantly, the power of radio advertising dollars.
As the new data demonstrates, radio is stable-to-growing while other media, such as TV and desktop PCs, are slightly declining. In 1971, about 90% of the population listened to the radio regularly. Today, that number is about 90%. This is an indicator that we still love to listen — while other media habits have ebbed and flowed, radio has remained a regular part of our daily media diet.
Even more telling — radio reaches Millennials. Among adults 18-34, according to the new Nielsen numbers, radio’s weekly reach among this coveted demo is 93%, compared to TV’s 76%. One of our partners likes to say that radio is the original social media, which is of course the Millennial’s sine qua non. I think there’s strong truth in that viewpoint and it returns us to my earlier comment — unlike those that came before them, Millennials aren’t mired in the antiquated thinking of a time when radio was a box, either in your car or in your living room. Millennials are growing up in an age when radio means something very different: It simply means carefully curated audio entertainment that is very often both live and local, and can be accessed on-the-go, wherever that may be. (more…)
Nielsen’s report portends bad news for companies dependent on the growth of television
Last week, global information and measurement company Nielsen came out with Q1 2015′sTotal Audience Report. For those following the media landscape, the report gives powerful insight into how content is being consumed across a host of devices: television, radio, PCs, smartphones, and tablets.
And there is a shift going on: no doubt about it. The trend should terrify television broadcasters and cable providers. Demand for television is falling as consumers, especially millennials, are increasingly choosing to consume content from other sources. Here are a few of Nielsen’s key takeaways.
Traditional TV viewing is falling in both total time and market share
While it still commands the largest share of leisure time for adults 18 and above, traditional TV (a term that includes both live and on-demand viewing) appears to have peaked in terms of total viewing time and total market share.
In the first quarter of 2013, adults 18 and older watched an average of 5 hours and 40 minutes of television per day, climbing slightly to 5:44 in 2014′s first quarter. In the recently reported first quarter of 2015, that fell to 5:30, with live television providing the totality of the drop in viewing. And while 14 minutes doesn’t seem like a large drop, remember that this refers to the total U.S. adult population, where one fewer minute of viewing can be worth millions in lost advertising dollars. (more…)
Why nobody wants their MTV
July 1, 2015
A half-dozen security guards stand watch outside the Vibrato Grill Jazz, a supper club in Los Angeles, as a stream of black SUVs, Bentleys, and Teslas pull up to the valet parking stand. It’s a clear May evening, and a handful of journalists and paparazzi loiter in the vicinity, hoping to witness an increasingly rare sight: Sumner Redstone in the wild. They watch as Hollywood dignitaries in formal attire arrive—producer Robert Evans, philanthropist Barbara Davis, former studio executive Sherry Lansing.
For the past year, Redstone, the chairman and controlling shareholder of two media conglomerates, Viacom and CBS, has largely retreated from view. The disappearance of Redstone, once a candid, quarrelsome, constant public figure, has fueled speculation about his health and what will become of his media empire. A week before the party, the Hollywood Reporter wrote that Redstone could likely be seen on that day venturing outside his Beverly Hills mansion near dusk to celebrate his 92nd birthday. Invitations, citing his “passion to party,” called for guests to arrive at 6 p.m.
“The changes are hitting Viacom harder than virtually any traditional media company on the planet” (more…)
Posted on 28 May 2015. Tags: streaming media
About 56% of all U.S. homes now have at least one TV set connected to the internet via a smart TV, a stand-alone player like Roku, Chromecast, Apple TV or Amazon Fire TV device, a gaming console or a Blu-ray player.
According to consumer research from the Leichtman Research Group, while 27% of all households have a TV set connected via one device, 29% of households are now connected via multiple devices.
Overall, 29% of adults watch internet-delivered video via a connected TV at least weekly, compared to 17% in 2013, and 5% in 2010 and one-third of adults now watch video on non-TV devices daily.
The findings show changing viewing patterns, indicating a preference for video on demand and streaming options. They also highlight how connected devices make OTT services a cheaper alternative to traditional pay-TV services.
The U.S. pay TV industry recorded a loss of 31,000 subscribers during Q1 of 2015. This is the first time the industry has ever lost subscribers in a first quarter. According to MoffettNathanson analyst Craig Moffett, the loss is a result of cord-cutters tuning in to streaming services like Netflix, Hulu and Amazon Instant Video. “Cord-cutting has finally accelerated,” Moffett wrote in a research note earlier this month. “It’s not too early to get worried.”
The research also found: (more…)
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