Wednesday, February 02, 2011
Sorry, what was that about the app revolution? Turns out that apps are often disposable – in fact, one in four are only used once. According to information just released by Localytics, 26 percent of apps are used, dumped, and never accessed again. Oh, they may remain on the deck, but they’re as good as dead.
Of course, that includes artist apps, a category that has failed to gain meaningful traction according to frustrated label sources. On top of all that, there are now about 400,000 iPhone apps, and 200,000 Android apps. And that doesn’t even consider the Blackberry, iPad, and Windows Phone 7 platforms.
Suddenly, another serious noise floor has emerged. On a broader scale, the number of smartphone users continues to grow, though this is a mixed blessing at best. ”The number of US smartphone users grew from 42.7 million in November of 2009 to 61.5 million in November of 2010,” the research group relayed. ”But at the same time, the number of apps also increased dramatically.”