YouTube is wasting no time in getting their crop of 100+ newly funded original channels up and running. It’s somewhat fitting that the first of this freshman class CleverTeVe is launching today—in Spanish. YouTube’s advertising partners are hungry not only for more premium content, but as is now well known, for more options to reach a booming hispanic millennials market.
It also helps that LA-based Clevver Media can meet the agressive output requirements set by YouTube as part of the seven-figure funding deals. Their existing channels ClevverTV, ClevverMusic, ClevverGames and ClevverMovies churn out dozens of videos per day and racked up over one billion combined views.
The ClevverTeVe channel is releasing some 20 videos today and then an average of 60 per week moving forward. One of them is a recap (see below) of Taylor Swift winning Artist of the Year at the CMA’s, or as I’ve just now learned to write in Spanish, “Artista Del Ano En Los CMA’s 2011.”
The new channel starts from scratch, with no existing subscribers or prior views, so this will make for some interesting sideline gazing. How much is YouTube itself going to promote and feature the channel as it looks to recoup its sizable investment?
It’s targeted at young Latinos, offering “leading Hollywood headlines, delivering daily entertainment, celebrity, and fashion news content completely in Spanish.” Latino celebrity entertainer Gwendy Rodriguez is the host of ClevverTeVe, coming from a background at Univision and Telemundo.
Three original programs will highlight the channel, with more coming in the future the company says.