8 Key Stats about the Brazilian Mobile Market

by Sergio Kligin@US Media Consulting on
OCTOBER 17, 2014 in BRAZIL, MOBILE

8 Key Stats about the Brazilian Mobile Market

Using numbers for expediency and speed, below we break down what’s happening with the mobile market in Brazil:

1.5 billion
The Brazilian apps market is worth US$1.5 billion and is #11 in the world.

21%
This is how much tablet sales went up in Brazil during the first half of 2014.

100
In the second quarter of 2014 Brazilians bought 100 smartphones a minute. Smartphone sales in Brazil during Q2 2014 were 22% higher than in Q2 2013.

63%
of Brazilians use WhatsApp, the most popular app in Brazil.

84
Brazilians spend 84 minutes every day using smartphones, 10 minutes more than the global average.

70%
of Brazilians polled by Pagtel in June 2014 said they make purchases with a smartphone or tablet.

10 million
Projected sales of tablets in Brazil during 2014: 4.2 million were sold during the first half of the year.

55%
of Brazilians prefer video as a mobile ad format, more than banners (12%), coupons (11%), text (6%), search (5%) or an ad displayed after in-app activity (5%)


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