3% of all cinema tickets bought in Europe in 2010-2014 were for animated films, made in Europe

DIGITAL SINGLE MARKET

Published – 2015
This study gives a first snapshot of Europe’s animation industry.

The first major study mapping Europe’s animation industry waspresented during a workshop at MIFA, the Marché international du film d’animation in Annecy today. The Focus on Animation study showed that this important part of the EU creative sector is the branch of the audiovisual sector with the greatest potential in terms of audience reached and largely contributes to cultural diversity in Europe and to the circulation and promotion of European culture worldwide. It was carried out by the European Audiovisual Observatory on behalf of the European Commission’s Creative Europe/ MEDIA programme.

Headline figures include

  • In Europe, from 2010 to 2014, 179.8 million cinema tickets to see animated films were bought on average each year; 14.7% of all cinema admissions in Europe in 2014 went to animation films;
  • 20% of all tickets purchased for animated films in 2014 were for films produced in Europe;
  • On average, 50 animation films were produced in Europe every year between 2010 and 2014;
  • France, Spain and the UK were the main producers of animation, accounting for 40% of the overall production of animation in Europe.

European Markets by admissions to animation films 2010 – 2014

A map of Europe showing how many people per country agree that civil drones are a threat to privacy.

European countries by production of animation films 2010 – 2014

A map of Europe showing how many people per country agree that civil drones are a threat to privacy.

Note: Ranking done by number of local productions (100% national and majority co-productions)

More data to be found in the Background.

This study provides basic reference data on the European animation industry and market in the world context. As a second step, the Observatory will also produce, by the autumn 2015, a more comprehensive study –entitled “Mapping the Animation Industry in Europe”- with additional qualitative information on public funding, training activities, the value of the industry, etc. The second study will build on the data outlined in the first one and provide a more in-depth analysis of the industry.

Background

Other important findings of the study include:

14.7% of European cinema admissions go to animation films

  • Animation films achieved an average of 179.8 million admissions in Europe over the period 2010-2014, representing 14.7% of the market in 2014.
  • Russia, UK & Ireland and France were the largest market for animation in Europe, the three accounting for more than half of the yearly average 179.8 million admissions to animation in Europe.
  • Animated films seem to be more popular in smaller countries. The three Baltic states and Slovakia and Slovenia stand out, with Latvia topping the ranking with 26% of local admissions going to animation films.

20% of all tickets purchased for animated films, were for films produced in Europe

  • 188 new animation films (produced in 2014 or up to two years before) were on release in the European Union in 2014, 107 of which were produced in the EU.
  • European animation got a thinner slice of the pie, with only 20% of the market share for animation in 2014, compared to 33.3% of all films see in Europe being made in Europe.
  • The 44 American films on release accounted for most of the box office for animation that year (71.6% of the admissions).
  • There is a huge concentration at the top by admissions; the 20 highest-grossing European animation films on release between 2010 and 2014 achieved 84% of the admissions to animation in Europe.

France, Spain and the UK were the main producers of animation in the EU.

  • 250 European feature animation films were produced (and released) between 2010 and 2014, an average of 50 a year.
  • This represents just 3% of the production volume and 2.94% of the total European admissions.
  • France, Spain and the UK were the main producers of animation, accounting for 40% of the overall production of animation in Europe.
  • In turn, medium and low volume production countries like Belgium, Luxembourg or Ireland stand out as minority partners.

The study looks at the production and viewing of animated films in 36 European territories. It includes comprehensive data for 29 European territories (Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Luxemburg, Netherlands, Norway, Poland, Portugal, Romania, Russian Federation, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and United Kingdom & Ireland), as well as partial data for another seven European countries (Bosnia- Herzegovina, Cyprus, Former Yugoslavian Republic of Macedonia Iceland, Liechtenstein, Malta, and Montenegro).

The research, which has been commissioned and funded by the European Commission, under the MEDIA sub-programme of Creative Europe, is being carried out by the European Audiovisual Observatory. This EU project aims at boosting the animation sector in Europe by providing much-needed data on the industry and its functioning. The Strasbourg-based Observatory has been working in partnership with CARTOON and the Annecy-based City of moving images – CITIA.

The Commission has clearly identified the cultural and creative sectors as an important driver for growth and jobs in the EU. It is our role to support the development of these industries. We need to ensure that the right conditions are set for a successful European media and content industry able to reach out to new audiences and thrive in the Digital Single Market. It is also essential for us to make sure that cultural diversity is at the heart of the digital age.

Being at the crossroad of creativity and information and communication technology (ICT), the animation industry is a very promising sector. In terms of audience, the animation is also one of the branches of the audiovisual sector with the greatest potential in export.

On the MEDIA sub-programme of Creative Europe

The MEDIA sub-programme of Creative Europe is supporting the animation industry: in 2014, 16% of the projects funded for their development were purely animation projects and 25% of the support to TV production went to animation content. Initiatives targeting the animation industry are also funded under other parts of the MEDIA sub-programme, namely training and access to market actions. The current research being carried out by the Observatory will help analyse how to further support the sector.


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