Monthly Archives: May 2016

For Hollywood, the road to China is littered with broken deals

LOS ANGELES TIMES

'Transformers: Age of Extinction'

Hollywood executives have learned to greet news of a partnership with Chinese firms with a degree of skepticism. Above, audiences in China watch a 3-D showing of “Transformers: Age of Extinction.” (ChinaFotoPress / Getty Images)

Hollywood talent agent Jeff Berg flew to Shanghai last summer to celebrate one of his biggest deals — a partnership with Chinese investors in Resolution, his new agency in Century City.

Two hundred business executives, government officials, actors and journalists gathered at the swank Hotel Shangri-La to mark the occasion. Celebrities posed for photographs. Guests dined on roast duck, fish and other dishes as a giant digital screen displayed the companies’ logos.

Four months later, the deal collapsed. The millions of dollars promised by Bison Capital never materialized, and Berg was forced to shut the agency down.

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As Hollywood increasingly looks to China as the new frontier, Berg’s experience serves as a cautionary tale.

While the entertainment industry eyes China as a source of capital and customers, interests there often approach the relationship with a very different agenda, according to studio executives and others who have sought partnerships in China.

Some investors are more interested in appearing to be in business with Hollywood than in putting serious money into deals, these people say — to boost their stock prices or profiles. (American studios also like to be seen to be doing deals in China.) (more…)

Introducing The Nielsen-Culturati Hispanic Segmentation; Offering Marketers A Deeper Cultural Understanding Of The Total U.S. Hispanic Landscape

PR Newswire

Sep 03, 2015, 06:00 ET from Culturati Research & Consulting, Inc.; Nielsen

U.S. Hispanic Sub-groups

SAN DIEGO, Sept. 3, 2015 /PRNewswire/ – Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Culturati Research & Consulting, Inc., a cross-cultural market research agency and thought leader in the U.S. Hispanic market, announced today the launch of the Nielsen-Culturati Hispanic Segmentation. This new collaboration combines the power of Nielsen’s Homescan Panel data with the depth of understanding of Culturati’s attitudes and values-based U.S. Hispanic segmentation model.

With this launch, the breadth of Hispanic consumer measurement is extended beyond just language and demographics to incorporate important factors such as attitudes and values. Culturati’s segmentation model uncovers the motivation behind shopper and consumer behavior. With this model, marketers will be able to maximize their Hispanic marketing investments by developing the right marketing plans, in-store programs and communications strategies. (more…)

How Africa can benefit from the data revolution

The Guardian

Locally-driven data projects across the continent can enable the infrastructure to bring about economic change

workshop on data science in Africa

Data science in Africa workshop: discussing knowledge of technologies, ideas and solutions. Photograph: DeKUT

Tuesday 25 August 2015

The UN has estimated that across the world more people have access to mobile phones than to toilets. It is of course distressing to imagine what this means for many people’s exposure to disease and access to clean water, but the choice of mobile phone for the comparative statistic actually offers a great deal of hope. The mobile phone is part of a phenomenon where a new infrastructure is emerging, one that could bring the economic changes that enable those toilets to be built.

Our modern infrastructure is based on information. Since the 1950s, investment in data storage and distribution by companies and countries has been massive. Historically, data was centralised a single database. Perhaps one for representing the health of a nation, and another database for monitoring social security. However, the advent of the internet is showing that many of our existing data systems are no longer fit for purpose.

There is a shift in the emphasis from central to distributed computing. Distributed computing architectures are normally less vulnerable to failure and more accessible for everyday users. The modern computer is the mobile phone, and in this sector African countries are not far behind. In 2014 Kenya had an 82% penetration (pdf) for mobile phones, with 33.6m subscriptions in a population of 40 million. Access to the internet in the home is also becoming more common. In Kenya home broadband subscriptions are growing rapidly, but all of the growth is through systems that use the mobile telecommunications network. New protocols such as WiMAX have the potential to reduce the gap even further.

African countries may be coming late to the information revolution, but they will be able to exploit the lessons learned from those that have trodden the path before. The UK’s attempt to centralise its health system was an expensive failure. African countries don’t now need to spend £10bn to learn the lessons derived from that misguided effort. They could develop infrastructures for commerce, administration and health that exploit all the advantages of a distributed data system. (more…)

EBOLA IN PERSPECTIVE | TRAVEL IN AFRICA

by Matthew Sterne
on October 9, 2014

At Rhino Africa we hold our clients’ safety as paramount. Safeguarding the trust our clients place in us is our highest priority. As Africa’s Leading Safari Company, we would never compromise the health or well-being of those who travel with us. We are committed to providing the most up-to-date and accurate information and will be updating our clients as the situation evolves.

As tragic as the effects of the virus are, irresponsible reporting has led many to believe that the entire African continent is in the throes of a fight against the Ebola virus.

Read the Open Letter that our CEO and founder, David Ryan, wrote to the media about irresponsible reporting on the Ebola crisis. To assuage concerns about travelling to Africa, Rhino Africa is offering our clients a guarantee:

In the event that a client’s home country government issues an Ebola related travel warning specific to any destination that forms part of the client’s itinerary, we guarantee a 100% refund on the land portion of the package booked through us.

By addressing the topic, we hope to reverse some of the harm caused by labelling Ebola as an ‘African’ epidemic rather than portraying it as a concentrated outbreak in Guinea, Sierra Leone and Liberia. Presenting accurate and clear information about the size of Africa, the location of the outbreak, the vast distance between different parts of the continent and the nature of the virus will enable travellers to make educated decisions about travelling to Africa:

1. Africa is HUGE.

To understand the whereabouts of the virus and how it relates to the rest of Africa, one must first grasp the vastness of the continent. To put it into context, Africa is so large that the following countries can concurrently fit into it: India, Mexico, Peru, France, Spain, Papua New Guinea, Sweden, Japan, Germany, Norway, Italy, New Zealand, United Kingdom, Nepal, Bangladesh and Greece.

Map by Kai KrauseMap by Kai Krause

2. Ebola has only affected 6 of Africa’s 53 countries.

To date 6 of Africa’s 53 countries have reported cases of Ebola. Nigeria and Senegal are two such countries but the World Health Organisation has confirmed that both Nigeria and Senegal have stabilised and controlled the threat. It is widely accepted that the Democratic Republic of Congo is fighting a different strain of the virus which is unrelated to the outbreak prevalent in the other affected countries. Regardless of this distinction, the Democratic Republic of Congo is included in the below map which highlights countries that have been affected by Ebola verses those that have not. That leaves three countries in a concentrated area of Africa that are tackling the Ebola outbreak, namely Guinea, Sierra Leone and Liberia. As alluded to earlier, irresponsible reporting has led to the outbreak being labelled an ‘African’ issue. Presenting the outbreak in this way is potentially disastrous for the African continent as a whole. (more…)

NO SECOND FIDDLE: SMALL AND MEDIUM MARKETS ARE VIBRANT RADIO MARKETPLACES

Nielsen Logo

MEDIA AND ENTERTAINMENT | 08-20-2015

It’s no secret, radio’s reach is unprecedented. According to the recent Q2 2015 Audio Today Report, 245 million Americans aged 12 years old and older tuned to radio during an average week across more than 250 markets. However, while the bigger markets often grab the headlines, small and medium markets are still viable and vibrant ways to reach consumers.

According to a special edition of the Audio Today Report series focused on small and medium markets, 65 million Americans (12+) are using radio every week in America’s small and medium cities. That’s over a quarter of all listeners nationwide reached in those markets!

The report also noted that the majority of consumers in these markets are connecting to the radio and spending a lot of time listening as well. More than 86% of consumers tune in during the week and spend more than 15 hours of their media time with radio.

So who are the listeners in the 215 local markets that are covered in this report?

Small and medium market radio listeners are evenly split when it comes to gender. Radio also reaches across the generations—86.8% of Boomers (aged 50-74), 86.5% of Millennials (12-34) and 89.9% of Gen Xers (35-49) are reached by radio in these markets each week.

Among multicultural listeners, 88.4% of all Hispanics in these small and medium markets are tuning in, spending over 16 hours of time listening each week. Working Hispanic adults spend over 18 hours with the radio—the largest amount of time of any full-time employed age group or demographic. In addition, over 87% of African American consumers in these markets are reached weekly by the radio—listening for 17-and-a-half hours.

“The power of radio in small and medium markets should not be overlooked,” says Jon Miller, Vice President, Research, Nielsen. “In fact, a majority of radio usage in these markets come from employed consumers who are out of their home and one step closer to the point of purchase. That’s a solid foundation for both programmers and marketers to build on.”

While these markets are smaller than big city players, the value opportunity they represent to agencies and marketer is not.

For more information on state of radio today in small and medium markets, download our Q2 2015 Audio Today Report. To learn more about the power of local radio advertising, check out our American Family Insurance case study.

LYRICFIND EXPANDS INTO CHINA WITH R2G

Music Business Worldwide

AUGUST 12, 2015
BY 

Lyric licensing platform LyricFind is expanding into China, after signing an exclusive partnership with local digital music distribution company R2G.

LyricFind has now been licensed by over 4,000 music publishers, including Universal Music Publishing, Sony-ATV, Warner/Chappell and Kobalt.

Its new deal in China means R2G will represent LyricFind in the region for both Business Development and Publisher Relations.

“We have great traction globally and by partnering with R2G as our exclusive agent it will further accelerate our business across the fast growing Chinese music market”, said Will Mills (pictured), LyricFind’s Chief Revenue Officer.

“R2G are the most comprehensive Chinese music metadata and lyrics provider,” explains Darryl Ballantyne, LyricFind CEO, “so this will also hugely benefit our existing partners like Pandora, Amazon, Deezer, Shazam, Microsoft, HTC and more than 100 others from an even larger, fully licensed international music catalogue.”

With over 10 years of market expertise, R2G claims to operate the most extensive digital music coverage in China.

It is part of China Music Corporation, the largest audio music platform in the world in terms of active user base – with 389m users – and also the largest digital music aggregator and licensing platform in China.

“As a first mover in the market, R2G has strived for over a decade to build a legitimate music ecosystem in China,” says Mathew Daniel, President of R2G.

“It was time to include lyrics in this ecosystem, and we can’t think of a better partner than LyricFind.”Music Business Worldwide

The Media, Entertainment And Technology World of Cross-cultural Millennials

MEDIAPOST

  • by , , Op-Ed Contributor, August 6, 2015, 10:30 AM

    Millennials are the most heavily researched and analyzed group in America. Yet, most of this research has failed to understand the roles ethnicity and culture play on this highly diverse generational cohort (43% of millennials are either Hispanic, African-American, Asian or of mixed race). This has been impetus behind the Hispanic Millennial Project initiative.

This fifth and final wave on media, technology and entertainment rounds out 18 months of research on cross-cultural millennials. The key question the research tried to answer is, are there ethnic differences among millennials that affect their media consumption, entertainment preferences and use of technology?

Shifting Millennial TV Viewing Habits

Across all millennial groups, on average, most TV watching takes place via either online streaming or is time-shifted (DVR or DVD).

In fact, Hispanic, Non-Hispanic White and African-American millennials are overwhelmingly binge viewers.

Hispanic Millennials Still Watch Live TV

Surprisingly, 55% of Hispanic millennials are watching at least some Spanish TV. Even among U.S.-born Hispanic millennials, almost half (47%) are consuming Spanish TV. The majority indicates they watch TV in Spanish and English equally. (more…)

Why the Latino boom that built Univision could ultimately hurt i

The Washington Post

By Thad Moore August 3, 2015 

Mario Kreutzberger hosts the Univision variety show “Sabado Gigante.” The show is ending this year after 53 years on the air. (Wilfredo Lee/AP)

For years, Univision has had the Spanish-language TV market wrapped up.

Its flagship channel is the fifth-most watched network in America. It had better prime time ratings than at least one of the big four networks — ABC, CBS Fox and NBC — most nights during its first quarter. Nearly one in three Americans who watched the World Cup final last year were watching Univision — a record 9.2 million people.

Now the company is planning to go public, hoping to capitalize on Wall Street’s interest in America’s growing Hispanic population. It is expected to be one of the year’s biggest initial public offerings.

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But Univision’s dominance has slipped as traditional networks jockey for a slice of the Hispanic market, and despite its top spot, it has struggled to turn a profit. And all the while, Spanish-language media faces a fundamental question: Will second-generation Hispanic Americans tune in?

“That is going to be a major challenge for them,” said Justin Neilson, an analyst at SNL Kagan, which follows the entertainment industry. “As viewers become younger and younger, maybe Spanish isn’t their primary language.”

It’s a troubling issue for a company that told prospective investors it expects to draw a “substantial portion” of its growth in the coming years from the nation’s growing Hispanic population. (About 17 percent of the U.S. population is Hispanic, according to the Census Bureau, and the population is expected to be 22 percent by 2030.) (more…)

ESPN has one killer advantage that will protect it from the death of cable

Business Insider

Myles Udland
Aug. 5, 2015

Disney shares are getting slammed on Wednesday, and analysts seem to be worried about one thing at the company: ESPN.

But in a post over at Stratechery,Ben Thompson lays out one simple reason why ESPN will probably be fine: They own basically everything.

The idea underwriting concerns about ESPN’s future is that as the traditional TV bundle unravels, ESPN is going to lose subscribers and, as a result, see declining subscription revenue.

ESPN's Chris BermanESPN’s Chris Berman.                                                                           REUTERS/Mario Anzuoni

ESPN gets about $6 per cable subscriber; its nearest competitors get about $1.50 at most.

And with Disney’s cable-networks group — led by ESPN —accounting for about half of its profit, it’s easy to see where the concern from analysts and industry watchers comes from.

Disney shares were down about 7% following Tuesday’s earnings report, and on Disney’s earnings conference call, CEO Bob Iger talked at length about ESPN.

Iger said that while Disney is “mindful of potential trends among younger audiences” and that ESPN has seen “modest” subscriber losses, the network was turned on by 83% of cable households at some point during the first quarter of 2015.

Additionally, Iger noted that 96% of ESPN content is seen live and argued that the company has, “embraced technology better than anyone in traditional media.” (more…)

MAPPING RADIO’S REACH WITH BLACK AND HISPANIC CONSUMERS

Nielsen Logo


MEDIA AND ENTERTAINMENT
| 08-04-2015

In the audio world, reach is a popular word these days. In each of the past two years, the national weekly radio audience has reached all-time highs according to Nielsen’s Audio Today report. In the second quarter of 2015, we found that 245 million Americans aged 12 and older are tuning to radio during an average week across more than 250 local markets large and small.

This growth trend is also evident when examining black and Hispanic audiences—the weekly reach of radio among African-Americans and Hispanics has been growing steadily over the past five years. Since 2011, the weekly national black radio audience has grown 5% (from 29.8 million to 31.3 million) while the Hispanic audience has grown 11% (from 36.5 million to 40.4 million). Combined, these groups account for almost a third (29.3%) of the national audience, representing 71.7 million audio consumers.

And because radio reaches more than 90% of both of these audiences, the footprint of where that listening is highest mirrors the larger population trends taking place in the U.S. today. When looking at the markets and states with the highest penetration of listening to urban or Spanish-language formats—the formats most popular with black and Hispanic listeners, respectively—geography and market size play a large role in scoring which parts of the map index above or below the national average for audience share to those formats.

The states with the highest share of black consumers listening to urban radio formats are centered in the East, specifically the mid-Atlantic and the South. There are only two states west of the Mississippi (Arkansas and Louisiana) that index above the national average.

Conversely, the Hispanic map looks a bit different, where western states and states with large urban areas (New York and Chicago) lead the way for listening to Spanish-language radio. (more…)