Monthly Archives: April 2016

Ogilvy Alum Will Oversee Facebook’s Expansion in Africa

Advertising Age

For the World’s Largest Social Network, Africa Holds Vast Potential

Published on June 29, 2015.

North America has a population of about 500 million, and two-fifths of them are on Facebook. In Africa, with more than 1 billion people, just 120 million use the social network. That’s an opportunity Facebook can’t ignore, though the region poses challenges unlike those the company has faced in more developed markets.

To spur growth on the continent, Facebook next month is opening an office in an affluent suburb of Johannesburg. The sales office will be headed by Nunu Ntshingila, 51, chairman of WPP’s Ogilvy & Matheragency in South Africa, who will oversee Facebook’s business in the region.

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The company will find that winning customers in Nigeria or Kenya is tougher than in Nebraska or Kansas. Africa has few fixed internet connections, so Facebook’s original website isn’t well known. And while mobile internet is booming, data is expensive and smartphones are rare, with most people using cheaper — and less capable — devices called feature phones that can’t run Facebook’s full mobile application.

“This is one of the places where our next billion users are coming from,” said Nicola Mendelsohn, Facebook’s VP-Europe, the Middle East and Africa. “It would be a massive missed opportunity. Africa matters.” (more…)

PEW Research: Hispanic population reaches record 55 million

Hispanic PR Blog

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PEW Research: Hispanic population reaches record 55 million

The U.S. Hispanic population has been a key driver of the country’s population growth since at least 2000. But the group’s growth has slowed in recent years, and that trend continued in 2014, as evidenced by new figures released early today by the U.S. Census Bureau.

The Hispanic population reached a new high of 55.4 million in 2014 (or 17.4% of the total U.S. population), an increase of 1.2 million (2.1%) from the year before. However, that 2.1% rate continues a trend of slower growth that began in 2010.

Hispanic population growth had peaked earlier, in the 1990s. From 1995 to 2000, annual average growth was 4.8%, and growth has declined since then. From 2010 to 2014, the annual average growth had dropped to 2.2%. Part of the reason for this decline in population growth is the slowdown in immigration from Latin America, and in particular, from Mexico. (more…)

White People Are the Least Likely to Own a Smartphone…

Digital Music News logo

June 25, 2015

From Nielsen’s just-released ‘Total Audience Report’…

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Page 17 of the report…

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Mexico’s Televisa Courts Millennials

Variety

Mexico's Televisa courts millennials, launching 'Logout'JUNE 30, 2015 |

Mexican TV giant launches interactive app for ‘Logout’

In Mexico, where roughly half the population is below the age of 15, digital media use is growing exponentially and effecting radical change in the country’s TV landscape. Market leader TelevisaGroup has been responding to the change for the past three years with the launch of over the top platforms, mobile apps and the production of programs aimed at the coveted millennial demo, aged 25-35. According to research company emarketer.com, desktop and smartphone household penetration in Mexico was at 55% in September last year. Smartphone users, numbering 41.5 million this year, are projected to reach 63.5 million in 2018, half the country’s population.

Televisa’s latest innovation is an interactive app where viewers can delve behind the scenes and read in-depth descriptions of characters and discussions of the theme in “Logout,” a new series about a young man who gets entangled in the “deep web,” the Internet netherworld where drugs, weapons, and other illegal contraband circulate. The “Logout” app synchronizes automatically with the TV series upon tuning into the audio on the user’s television. So far the app has been downloaded 100,000 times and has posted an average 35,670 users while the series has been on air.

“Our main programming, telenovelas and sports, are live-driven, but we’ve seen increased use of second-screen platforms,” said Manuel Gilardi, Televisa’s VP of New Media & Digital.

The U.S. Is Now the World’s Second-Largest Spanish-Speaking Country

Truthdig: Drilling Beneath the Headlines

Posted on Jun 29, 2015

Paul NarvaezCC BY 2.0

On a global scale, Mexico is now the only country with more Spanish speakers than the United States, according to a new study published by the Instituto Cervantes.

The U.S. has 41 million native speakers, and 11 million people who are bilingual, with the largest concentrations of Spanish speakers living in the states of New Mexico, California, Texas and Arizona.

The Guardian reports:

This puts the US ahead of Colombia (48 million) and Spain (46 million) and second only to Mexico (121 million).

Among the sources cited in the report is the US Census Office which estimates that the US will have 138 million Spanish speakers by 2050, making it the biggest Spanish-speaking nation on Earth, with Spanish the mother tongue of almost a third of its citizens.

By state the highest concentration is in the former Spanish colonies of the south and south-west, with New Mexico top at 47%, followed by California and Texas (both 38%) and Arizona (30%). Some 18% of New Yorkers speak Spanish while only 1.3% of West Virginians do. Perhaps surprisingly, more than 6% of Alaskans are Spanish speakers.

The Index of Human Development ranks Spanish as the second most important language on earth, behind English but ahead of Mandarin. It is also the third most widely used language on the internet, although less than 8% of internet traffic is in Spanish. The report says that Spanish is the second most used language on Twitter in London and New York. It also comes second on Facebook, a long way behind English though well ahead of Portuguese, Facebook’s third language.

Read more here.

—Posted by Roisin Davis