Monthly Archives: May 2015

Millennials ditching their TV sets at a record rate

New York Post

By Claire Atkinson
February 16, 2015

Millennials ditching their TV sets at a record rate
Millenials like this couple are watching less TV than ever before.Photo: Getty Images

The biggest TV drama among millennials is playing off screen.

So far this season, younger viewers, the most important audience for advertisers, have ditched their TV sets at more than double the rate of previous years, new Nielsen figures show.

Traditional TV usage — which has been falling among viewers ages 18 to 34 at around 4 percent a year since 2012 — tumbled 10.6 percent between September and January.

In the era of smartphones and Netflix, it’s no surprise that traditional TV is losing relevance for younger viewers. But the sudden acceleration is alarming to even the most seasoned analysts.

“The change in behavior is stunning. The use of streaming and smartphones just year-on-year is double-digit increases,” Alan Wurtzel, NBCUniversal’s audience research chief, told The Post. “I’ve never seen that kind of change in behavior.”

Brad Adgate, Horizon Media’s chief researcher and often one of the first to spot trouble, was equally surprised at the sudden drop. (more…)

Is the digital revolution the end of the arts as we know them? Commentary by David M. Rubin


By David M. Rubin | Guest columnist
on February 13, 2015

When historians look back on the early 21st century, they will surely name it “The Era of Digital Disruption.” No aspect of our lives has escaped the impact of digital communication: retailing (Amazon), the taxi industry (Uber), the music business (Spotify), film and television (Netflix), even face-to-face communication (Facebook).

So it should come as no surprise that live attendance at cultural events is a vanishing experience. Americans under 65 increasingly prefer arts content delivered digitally.

The alarming dimensions of this shift are laid out in a new report from the National Endowment for the Arts that surveyed attendance at cultural events in 2012 and compared it to data from past surveys. (The NEA’s focus, and mine, is on the health of the ‘benchmark’ arts that are often the not-for-profit institutions that historically have defined the cultural health of a community. The NEA’s focus was not on the for-profit popular forms of music, such as rock, hip-hop, or country.) (more…)

YouTube millionaires: How are they earning so much money from video?

Digital Spy

Digital Spy By Monday, Feb 16 2015

When YouTube launched 10 years ago, no-one knew how it was going to survive. Video – especially back then – was enormously expensive, and YouTube was hosting it for free, attracting an millions per day. Google bought the startup a mere year later, turning it into a juggernaut of content that has amassed over 1 trillion views and now averages over 800 million unique visitors a month.

Youtube generic

© Rex Features / Alex Segre

The revenue that Google’s ads bring also offers a slice of the profits for anyone who cares to sign up to the program. Users can make up to 45% of any revenue that Google generates from your videos, and while that’s insignificant for most people, there are some users who are earning serious amounts of money through the site:

1. Gaming vloggers like PewDiePie One area that seems to have generated more wealth than any other on YouTube is gaming videos. PewDiePie, a 25-year-old from Sweden who currently lives in Brighton, is the perfect example. PewDiePie has a staggering 34.5 million subscribers, and his videos each attract millions of views. The Wall Street Journal reported that in 2013, he earned around $4 million (£2.4 million) per year from that alone – a figure later confirmed by PewDiePie in a Reddit AmA.

2. Popstars such as Rihanna Although there are lots of stories like PewDiePie’s where individual vloggers have gone on to earn fame and a handsome living via YouTube, there are also lots of big-name companies and global superstars raking it in from the site. Owned by Google, Universal Media Group, Sony Music and Abu Dhabi Media, Vevo manages YouTube music videos for big-name artists. Rihanna‘s Vevo channel is one of the most popular, and YouTube channel statistics analysts StatSheep believe it could earn her around the same figure as PewDiePie – an estimated $4.15 million (£2.7 million) per year.

3. People who make you laugh, like PrankvsPrank It’s not just obvious categories like music and gaming though, because PrankvsPrank features husband and wife Jeana and Jesse Wellens, who have made their name playing progressively more ludicrous practical jokes on each other. They now have 7 million subscribers. The question about these two though, is how is either of them still falling for any of the pranks they play on each other, and how they keep coming up with new ideas. However they do it, their channel is hilarious. In a very smart move, the pair also have a vlogging channel which documents their lives together, and it has more than 5 million subscribers – giving them even more potential revenue. All in all, they could be earning as much as $4.6 million (£3 million) per year across the site from their videos.

4. The Slow Mo Guys Perhaps the best thing about YouTube though, is that you can make videos that are visually interesting and still make a living out of it. The Slow Mo Guys are a British duo who make videos of really cool stuff happening, and then slow it down (without a doubt, almost everything looks better slowed down). It might not be the most educational of endeavours, but the pair have close to 5 million subscribers, and could make up to $1.23m (£800,000) per year from their shenanigans. Interestingly though, there is potential added value here beyond just advertising revenue. For example, videos are often sponsored, by the likes of Audible. There’s also considerable scope for commercial videos here, which could very well expand the earnings of vloggers like The Slow Mo Guys substantially. Finally, if you want to be YouTube rich, remember this: these people all work enormously hard. Anyone can have a YouTube channel, and anyone can get money for it, but unless you’re prepared to work tirelessly at it, you’ll never make enough to quit your day job. But if you want encouragement, take a look at the people who are doing what they love, making videos and getting paid for it, all thanks to a silly video site that launched just 10 years ago. Happy Birthday YouTube – and thanks for all the wasted time.


Narratively Human stories, boldly told.

It doesn’t merely fly — it soars — following the imaginary curve drawn by the great shooters of basketball legends past until it reaches its peak height. Then it falls and plummets perfectly through the circle.

S w i s h .

Fresh off her college career as the first player to rock the hijab while playing Division I basketball, twenty-four-year-old Bilqis Abdul-Qaadir has a degree in her hand and recently signed with an agent. The high school record holder for most points scored in the state of Massachusetts, Abdul-Qaadir was recruited for athletic scholarships by multiple colleges, and she played successfully at both the University of Memphis and Indiana State. Playing pro is simply the next logical step. She has hopes of signing with a team overseas to tip off her professional career in the game she has played since she was three. Abdul-Qaadir grew up in Springfield, Massachusetts, and has worn the hijab — the headscarf worn by Muslim women as a symbol of modesty — since age fifteen. All throughout high school and college, her hijab never gave her serious problems. On the contrary, her teammates and high school community were very supportive when she first played with her hair covered. But when Abdul-Qaadir opens an email from her agent, there is no news about potential teams — instead, her agent breaks the news that breaks Abdul-Qaadir’s heart.

* * *

Three thousand miles away from Massachusetts, on June 15, 2014, Indira Kaljo, a Bosnian-American baller who played for Tulane University and professionally overseas, officially makes her decision — she had it on her mind for a while, but now she is certain. Today, she commits to wearing the hijab, and she loves it. She’s happy. She feels closer to her faith, closer to her Islam.

Bilqis Abdul-Qaadir. (Photo by Rachel Keyes)Bilqis Abdul-Qaadir. (Photo by Rachel Keyes)

There’s one thing though, that wrenches in her gut. Will the hijab interfere with her professional basketball career? Kaljo did not grow up wearing the headscarf, and she played a few seasons as a professional overseas before she decided to cover. She remembers her previous season in Bosnia, when she had to get approval for the tights she put on under her shorts, with the veiled excuse that her legs were cold. The referees gave her some flack, but eventually they allowed it. If tights on her legs — the same thing the basketball greats wear for protection in the elite National Basketball Association — were an issue, then her newly donned hijab could surely be one as well. (more…)


Nielsen Logo


African-Americans have a diverse approach to receiving content and information—they fully engage and connect through various mainstream and niche media outlets and platforms, and they consume more content than other groups on all fronts.

In a consumer marketplace cluttered with options, African-Americans aren’t shy about choosing the best-fit media outlets for news-gathering and entertainment purposes, reporting above-average consumption across each platform.

African-Americans watch the most television of any group, watching nearly 200 hours per month—roughly 60 more hours than the total audience! While blacks watch more real-time (i.e., live) television than other groups, levels of time-shifted and video-on-demand viewing are increasing as well, furthering the notion this group of consumers is multifaceted in their approach to viewing their favorite broadcast and cable programs.

During a time when digital is dominating news media consumption, African-American consumers still trust print. In fact, 52% of the black consumers Nielsen surveyed were more likely to be voracious readers of magazines, which is 30% higher than the general population. (more…)