Monthly Archives: February 2015

Media = content + people

BuzzMachine

January 23, 2015 by Jeff Jarvis

We can’t see the internet for the wires. We talk about the internet as technology — computers and cables — but more and more I see it as people: people connected with each other, people speaking, people shopping, people learning.

I am finally seeing media the same way: people, unmediated. This is the basis of our new degree in social journalism at CUNY. And this is a worldview and business model confirmed by Samir Arora, CEO of Mode Media (aka Glam) in a session I moderated at this week’s DLD conference in Munich. Samir presented a new taxonomy for media companies and a new view of their profitability based less on the value of their content than on the value and scale of the people they connect. It’s a new, powerful, and unappreciated vision.

I have been writing about the power of networks for a long time and that is why Samir walked into my office seven years ago saying he had to show me a slide of his, because it confirmed what I’d been saying. This ugly bit of PowerPoint — often compared to some bizarre biological experiment — exhibited the scale Glam had achieved as a web property over rival iVillage. Glam did that by building networks of independent bloggers instead of owning, creating, and syndicating content, the old way. In short order, Glam had beat iVillage.

Screenshot 2015-01-19 at 6.13.00 PM

Since then, Glam and its associated brands — collectively Mode Media — have grown from 20 million uniques in the U.S. to more than 400 million worldwide. Mode is now the seventh largest web property. iVillage is gone.

How did Glam do that? People. (more…)

This year, Millennials will overtake Baby Boomers

Pew Research Center

BY Richard Fry
January 16, 2015

Millennials largest generation outnumber Baby Boomers
This year, the “Millennial” generation is projected to surpass the outsized Baby Boom generation as the nation’s largest living generation, according to the population projections released by the U.S. Census Bureau last month. Millennials (whom we define as between ages 18 to 34 in 2015) are projected to number 75.3 million, surpassing the projected 74.9 million Boomers (ages 51 to 69). The Gen X population (ages 35 to 50 in 2015) is projected to outnumber the Boomers by 2028.

The Millennial generation continues to grow as young immigrants expand their ranks. Boomers – a generation defined by the boom in U.S. births following World War II — are older and shrinking in size as the number of deaths exceed the number of older immigrants arriving in the country.

FT_generations-defined (more…)

Internet to Hit 3 Billion Users in 2015

eMarketer
eMarketer

Nearly half the world’s population will have regular access to the web by 2018

EVERYONE LISTENS TO MUSIC, BUT HOW WE LISTEN IS CHANGING

Nielsen Logo

Music consumption has changed, but consumers’ appetite for music is as strong as ever.

According to Nielsen’s Music 360 2014 study, 93% of the U.S. population listens to music, spending more than 25 hours each week jamming out to their favorite tunes. In fact, 75% of Americans say they actively choose to listen to music, which is more than they claim to actively choose to watch TV (73%). Whether in the car (25%), at work (15%) or while doing chores (15%), we spend big chunks of our time listening to music. The difference from times past, however, is that the way we individually tune is as unique as the ear buds or headphones we sport while listening.

And when it comes to how we’re listening, the story is largely a digital one. Americans streamed 164 billion on-demand tracks across audio and video platforms in 2014, up from 106 billion in 2013. Not only did the number of streams in 2014 surge past the number a year earlier, but the pace of weekly streams hit new heights. For example, the week ending Nov. 9, 2014, marked the first time that total streams for one week surpassed 4 billion. Of those, 3.9 billion were on-demand audio and video streams (1.845 billion audio, 2.05 billion video). In any given week across America, 67% of music fans tap into the growing pipeline of streaming music to get their feet moving or just tune out the rest of the world.

While 2014 was a monumental year for music streaming, it highlighted how the music landscape is fragmenting, just like the entire media arena is. CDs and cassettes declined, while vinyl reported its ninth consecutive year of sales growth. With 9.2 million units sold in 2014, vinyl sales roared past the 6.1 million units sold in 2013 by nearly 52%. Given the more-than-two-year trend of rising sales, vinyl now accounts for 6% of physical album sales.

On average, U.S. consumers report spending $109 each year on music. So aside from albums, what other types of music options are consumers spending their money on? Surprisingly, live events are gaining momentum, as they now account for more than half of total music activity spending each year.

But despite the ramp up in events and festivals, albums and songs themselves remain the heart of any true discussion about music. Overall, 2014 was a bifurcated year for physical music sales. While physical album sales were down overall, there were some bright spots as well as areas of opportunity. (more…)

Boxing star and promoter De La Hoya to launch Spanish-language sports and lifestyle cable channel


BY  ON JANUARY 23, 2015

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Olympic gold medalist, 10-time world champion in six weight divisions and leading boxing promoter Oscar De La Hoya will launch a new Spanish-language sports, travel and lifestyle cable television channel called De La Hoya TV, the “Golden Boy” announced today at the National Association of Television Program Executives (NATPE) annual conference in Miami.

Offering news, analysis and original programming surrounding combat sports including boxing and MMA, the multi-platform network will feature entertainment, travel, lifestyle and news on international sports, giving fans another level of access to the champions of the sports that they love.

“De La Hoya TV will be the premiere authority on boxing and other combat sports, providing fans with a behind-the-scenes look into the world and lifestyles of their favorite athletes,” said De La Hoya, chairman of De La Hoya TV. “The network aims to inspire all to live the life of a champion, delivering exceptional insight into the athletes and featuring entertainment, global destinations, news and more.”

Building on boxing legend Oscar De La Hoya’s brand, De La Hoya TV will launch with Spanish-language content and focus on engaging the U.S. Hispanic market. (more…)

Science Just Discovered Something Amazing About What Childhood Piano Lessons Did to You

Music.Mic

By Tom Barnes January 08, 2015


If your parents forced you to practice your scales by saying it would “build character,” they were onto something. The Washington Post reports that one of the largest scientific studies into music’s effect on the brain has found something striking: Musical training doesn’t just affect your musical ability — it provides tremendous benefits to children’s emotional and behavioral maturation.

The study by the University of Vermont College of Medicine found that even those who never made it past nursery rhyme songs and do-re-mi’s likely received some major developmental benefits just from playing. The study provides even more evidence as to why providing children with high-quality music education may be one of the most effective ways to ensure their success in life.

Source: Steve Russell/Getty Images

The study: James Hudziak and his colleagues analyzed the brain scans of 232 children ages 6 to 18, looking for relationships between cortical thickness and musical training. Previous studies the team had performed revealed that anxiety, depression, attention problems and aggression correspond with changes to cortical thickness. Hudziak and his team sought to discover whether a “positive activity” like musical training could affect the opposite changes in young minds.

“What we found was the more a child trained on an instrument,” Hudziak told the Washington Post, “it accelerated cortical organization in attention skill, anxiety management and emotional control.”

The study found increased thickness in parts of the brain responsible for executive functioning, which includes working memory, attentional control and organizational skills. In short, music actually helped kids become more well-rounded. Not only that, they believe that musical training could serve as a powerful treatment of cognitive disorders like ADHD. (more…)

Sprint’s Kymber Umaña “For Hispanics a mobile phone is the gateway to the content they desire”

Portada : Hispanic Marketing and Media

By 
Published: 01/05/2015

There is no better way to start the year than to interview a major brand marketer targeting the Hispanic population like Sprint’s Hispanic Marketing Manager Kymber Umaña.  Umaña focuses on marketing strategy for Sprint’s national and targeted Hispanic campaigns as well as public relations.  Kymber is based at Overland Park, Kansas, at Sprint’s World Headquarters and has been with the company since 1994. In 2013, Sprint spent $1.56 billion in U.S. advertising, according to Kantar Media. The company recently announced that it selected Deutsch LA as its new Agency of Record.

Kimber Umaña, Hispanic Marketing Manager, Sprint

Portada: We hear that Sprint is hiring a substantial amount of bilingual Sales People. How did you determine that this was needed and how is Sprint’s Marketing and Advertising aligned with this increase in bilingual staff?
Kymber Umaña, Hispanic Marketing Manager, Sprint: “Sprint understands that for Hispanics, a mobile phone is their gateway to the content they desire but also a necessary means for staying connected to friends and family. In fact, Hispanics are much more likely to live in a mobile only household 53% vs 35% for non-Hispanic whites and about 49% will change their mobile phones within the next six months. A majority of our Sprint stores have bilingual staff and offer Spanish-language materials to meet the needs of the diverse Hispanic segment. Offering the best customer service experience to our Hispanic clients does not only make good business sense but also is part of our overall marketing and advertising strategy.”

How does the fact that your new CEO Marcelo Claure is “Hispanic” influence Sprint’s Marketing?

K.U.: “Supporting the Hispanic consumer with relevant product, messaging and engagement efforts has always been an area of importance for Sprint. Being that Marcelo is of Bolivian descent, of course, his ability to bring personal insights and experience to the needs of our Hispanic customers is invaluable. You will be seeing some of his bigger plans come to fruition in the next several months. Sprint remains committed to offering all of our consumers more mobile for their money.” (more…)