Monthly Archives: January 2015
01/09/15 . John Kelly
Every year, CES convenes in Las Vegas to inform, empower, and excite marketers across industries on the leading trends and innovations in the digital sphere. Now more than ever, marketers are thinking and talking about tech. So let’s talk tech, too. Any marketer looking to employ a digital strategy should turn to trend-leading U.S. Hispanics. Here’s why…
ONE: Hispanics are Mobile Mavens
With mobile consumption and device adoption ever on the rise, marketers looking for the vanguard leading the mobile revolution need look no further than U.S. Hispanics: 81% of Hispanic mobile subscribers own a smartphone and they are using them to engage with brands on a deeper level. In fact, Hispanics are 80% more likely than their non-Hispanic counterparts to actually purchase the products they see advertised on their mobile devices. Plus, they are more socially connected with friends and family, they keep up with culturally relevant topics, and they actively seek out deals and make purchases – all day long, all on their smartphones.
TWO: Hispanics Watch More Digital Video (more…)
Re-Post January 2015
By Aaron Sankin
In an age when nearly every song ever recorded is available at a moment’s notice, it’s easy to get cynical about music. Everything’s been done before and we have a never-ending Spotify playlist to prove it.
Flying in from Japan like a flaming battle axe covered in glitter and bubble gum is Babymetal, a band whose pitch-perfect execution of an absolutely insane concept has the potential to instantly banish any thoughts of ‟it’s all been done” from your brain.
The premise behind Babymetal is simple: Take a trio of Japanese teen girl pop stars, choreographed dance moves and all, and have them sing over hard-charging death metal riffs. Even the band’s name is a reference to the idea’s gonzo novelty. “We want to be the only one in the world,” singer Su-Metal said in an interview with Razor TV. “We use the ‘Baby’ because we are newborn, a new genre.” (more…)
- Bollywood actress Priyanka Chopra and US actor John Travolta dance on stage at the Raymond James Stadium on the fourth and final day of the 15th International Indian Film Academy Awards in Tampa, Florida, April 26
- Jewel Samad/Agence France-Presse/Getty Images
The music-streaming business in India is heating up, with the entrance of a global firm this week, but it could be years before the industry becomes lucrative in the South Asian nation.
Rdio, a San Francisco-based provider of music streaming services, is now available to users in India. It will provide listeners access to more than 32 million songs, both Indian and international, via free curated radio stations as well as a paid on-demand service.
Similar services already exist in India, notably Gaana.com, a unit of The Times of India Group, and Saavn.com. Users can access many of their songs for free online or via mobile apps, though they are required to pay if they want to download music or to listen without ads.
“Music consumption has gone up, monetization of music has not,” said Mandar Thakur, chief operating officer of music-label Times Music, another unit of The Times of India Group. (more…)
Jennifer Gerson Uffalussy
Thursday 1 January 2015
As traditional audiences move to on-demand services, networks are attempting to appeal to one of America’s last audience of loyal, committed TV watchers: Latinos.
In an internal memo sent to employees on Monday, MSNBC president Phil Griffin outlined his plans to bolster the channel’s viewership. The reason for the change of plan is simple: its audience has hit its lowest point since 2005 and it finished third in cable news behind Fox News and CNN. The decline in tradition television audiences across the board has been affecting cable and network channels since the turn of the decade with former nailed-on winners such as ABC’s Modern Family losing viewers. But the one advantage MSNBC has over its competitors is its ability to attract a diverse audience, and especially Latino viewers.
Latino viewers are an increasingly important demographic for all networks. The Nielsen Company found that Hispanics in the US have over $1 trillion in purchasing power and represent more than half of US population growth between 2000-2010. Bi-lingual homes where both Spanish and English are spoken currently watch about 50% Spanish-language television, while English-dominant Hispanic households watch a mere 3% of Spanish-language TV. In other words, television networks need to win over this audience if they want to make up the shortfall left by formally loyal absconders. But at the moment few networks are catering for Latinos specifically. (more…)
JANUARY 15, 2015
The U.S. is a nation of immigrants. But unauthorized immigrants and U.S. immigration policy have become a source of political debate, with Congress and President Obama disagreeing over the best course of action to address issues such as deportations, shielding unauthorized immigrants from deportation, securing the border, and overhauling the nation’s legal immigration system. That debate comes as the U.S. marks the 50th anniversary of the 1965 Immigration Act that has provided the foundation of today’s immigration laws.
For years, the Pew Research Center has estimated the size and characteristics of the U.S. unauthorized immigrant population and surveyed Americans about immigration policy. Here are key findings.
Americans are divided over the executive action President Obama announced last November expanding the number of undocumented immigrants permitted to work and stay in the U.S.
About as many disapprove (50%) as approve (46%) of Obama’s action, which could makeup to 4 million people newly eligible for deportation relief, according to a survey last December. About eight-in-ten Republicans (82%) disapprove of the executive action and about seven-in-ten Democrats (71%) approve of it, with very strong attitudes on both sides. Hispanics overwhelmingly support the deportation-relief action: 81% approve, including 59% who very strongly approve. But non-Hispanic whites disapprove of it by nearly two-to-one (62% vs. 34%), with nearly half (49%) disapproving very strongly.
Unauthorized immigrants from Mexico will benefit most under Obama’s executive actions. (more…)
Deezer, the music streaming service based in France that competes with Spotify, is making another move to expand its customer base in the U.S.: it has acquired the assets of Muve music from Cricket, the wireless carrier acquired by AT&T in 2014 for $1.2 billion, and it will now partner with AT&T to sell Deezer music services to Cricket subscribers.
Terms of the deal are not being disclosed, but in an interview, Tyler Goldman, Deezer’s North America CEO, said that it was a “substantial” sum. We understand that it is under $100 million.
This is Deezer’s second acquisition in the U.S. after it acquired podcasting and talk radio network Stitcher in October 2014, and its first deal with a carrier in the country.
The Muve deal is not a straightforward sale: While Deezer will be migrating Muve user data, specifically playlists and songs, the assets that Deezer is acquiring do not automatically include the Muve customer base, which was last estimated to be over 2 million users, all of whom paid for their service as part of their Cricket tariffs.
Instead, Deezer has made an agreement with AT&T to offer Cricket LTE customers 45 free days of Deezer before giving them the option to switch to Deezer subscriptions, which will be billed at $6/month. (more…)
PEOPLE WITH HIGH EMOTIONAL INTELLIGENCE TEND TO DO BETTER AT WORK. SO WHAT HABITS DO THEY HAVE THAT SET THEM APART?
Editor’s Note: This is one of the most-read leadership articles of 2014.
It has increasingly become accepted that emotional intelligence is an important factor in our success and happiness, not only at work, but in our relationships and all areas of our lives.
So what sets emotionally intelligent people apart? Here are seven habits that people with high EI have:
While not ignoring the bad news, emotionally intelligent people have made a conscious decision to not spend a lot of time and energy focusing on problems. Rather, they look at what is positive in a situation and look for solutions to a problem. These people focus on what they are able to do and that which is within their control.
People with a lot of emotional intelligence don’t spend a lot of time listening to complainers and tend to avoid negative people. They are aware negative people are an energy drain and are not willing to let others exhaust their vitality. Because they always look for solutions and the positive in situations, negative people quickly learn to avoid positive people as misery loves company.
Emotionally intelligent people spend time with others that are positive and look upon the bright side of life. You can spot these folks as they tend to smile and laugh a great deal and attract other positive people. Their warmth, openness, and caring attitude leads others look upon them as more trustworthy.
Posted by: Bloggers’ Gallery marketing
Brands operating in Latin America are failing to keep up with consumer media habits, writes Andrés Sandoval, digital sales director at LatAm and US Hispanic-focused media services firm US Media Consulting.
I ran across a shocking statistic recently: 0.01% of ad spend in Argentina goes on mobile.
Now, this is in a country with 13 million mobile internet users and which posted 1.1 million tablet sales in 2014. In addition, 78% of the mobile phones sold in Argentina in 2014 were smartphones, and a TNS/Google survey showed that20% of Argentine smartphone owners used their devices as part of their purchase process.
Of course, Argentina is just one example. Mobile is a significant missed opportunity for the rest of Latin America as well. Smartphone and tablet adoption rates are spiking in Mexico. Here are a few quick stats to underscore the point:
- 52 million Brazilians go online with their mobile phones
- 50% of Mexican digital users go online with smartphones
- 40% of Colombian mobile users go online with their phones
- M-commerce represents 18% of total e-commerce transactions in Mexico
- 54% of Latin Americans recently surveyed said they had made a purchase with their smartphone
Despite this, brands in Latin America are yet to significantly up their mobile spend.
Missed Opportunity #2: Social (more…)
The Good Business Issue
By Karen Weise December 29, 2014
Koczela in traffic on her way to a Penda clinic.
Stephanie Koczela arrived in the San Francisco Bay Area in 2010, when everyone was moving fast and breaking things. She had been working for the microlender Kiva in Nairobi, Kenya, and transferred to the company’s South of Market headquarters to build its global field operations. For an ambitious twentysomething with an interest in development issues, it seemed like a dream job. The work was engaging, but Koczela was miserable. She longed to be back in Nairobi, where expat entrepreneurs were launching startups of their own.
In Africa, “you are surrounded by people that are living a very fun, very hard life,” Koczela says. “You are working from 7 a.m. to 9 p.m. at least. Most people are working to 1 a.m. to make phone calls back to the U.S. If you text someone at 10 and say, ‘Do you know how to do this Excel calculation?’ they will call you right back.” Koczela expected that same camaraderie in San Francisco but found it had been more vibrant in Nairobi.
Koczela packed up and returned to Kenya, where she co-founded Penda Health, a chain of for-profit medical clinics. She’s one of a few hundred mzungus—foreigners—in their 20s and 30s who have come to Nairobi to build social enterprises, which are for-profit but aim to improve the lives of their customers and bring about social change. They’re selling solar panels and vegetable seeds, setting up schools, and, like Penda, opening health centers. The chain’s two main clinics each see about 1,000 people a month, making money one $6 patient visit at a time. With its facilities getting close to breaking even consistently, Penda is gearing up for a Series A round of financing next summer.
Charlene Chen, who’s worked at several local social enterprises, considered staying in the Bay Area after getting an MBA at the University of California at Berkeley. She came to Nairobi instead, believing that startups can help find solutions to profound global problems. “We may be excessively naive,” she says, “but we land here thinking that’s what we should be doing.”
Photographer: Pete Muller for Bloomberg BusinessweekKoczela at the clinic in Penda.
According to a survey by J.P. Morgan (JPM), so-called impact investors—those who fund companies they think will create financial returns and societal benefits—put $10.6 billion into almost 5,000 companies worldwide in 2013. More than half allocated money to sub-Saharan Africa, the most of any region in the world. A preliminary study by Open Capital Advisors, a Nairobi-based consulting firm, estimates that $650 million has been invested in Kenya alone, mostly in the last five years. (more…)
Hearst recently announced the acquisition of 25 percent of DreamWorks Animation’s YouTube network AwesomenessTV for a cool $81.25 million. For those of you who are still under the impression that YouTube is a place for cat videos (and who apparently haven’t seen YouTube celebrities like Bethany Mota on Dancing With the Stars or plastered on billboards inTimes Square and in New York subway trains), you’re probably scratching your head.
Why would one of the biggest media companies in the world pay so much money for a YouTube network? And, wait, what the heck is a YouTube network? Well, worry not. This article is for you.
It’s hard to believe that Spanish YouTube sensation elrubiusOMG makes between $150,000 and $1.5 million in ad revenue for screaming like a kid as he plays the horror video game “Five Nights at Freddy’s.” But it’s true — there’s a whole new generation of video content producers making a killing on YouTube, and revenues are only going up each year. (more…)
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