Monthly Archives: October 2014
by Sergio Kligin@US Media Consulting on
OCTOBER 17, 2014 in BRAZIL, MOBILE
by Javier Montanaro@US Media Consulting on OCTOBER 16, 2014 in ARGENTINA, BRAZIL, CHILE, COLOMBIA, COLOMBIA, INTERNET, INTERNET, LATIN AMERICA, MOBILE
This post is also available in: Spanish
Going strictly by the numbers, here’s a look at significant shifts with the mobile market in Latin America—data that could help agencies and brands with their next mobile campaigns.
#1 THE LATAM MOBILE AUDIENCE KEEPS GROWING MASSIVELY 328,000,000 The amount of mobile users in Latin America in 2014—expected to reach 374 million by 2017 122,000,000 The projected amount of smartphones that will be sold in Latin America in 2014 14,200,000 The amount of tablets sold in Latin America in 2013
#2 M-COMMERCE BECOMES MORE COMMON 54% The percentage of Latin American smartphone users who have purchased a product or service with their smartphones 40% of Mexican mobile users make mobile purchases 83% M-commerce in Brazil grew by 83% between 2013 and 2014 15% of online payments made in Argentina are made with mobile phones (more…)
By Ashlee Vance October 16, 2014
Last December, Steve Ballmer found himself in a highly unusual situation: He had time on his hands. It was disconcerting. He was the chief executive of Microsoft(MSFT), waiting for the company’s board to name a successor, and he didn’t want to take on anything major that would get in the new guy’s way. So he stayed home and binge-watched TV. He plowed through 100 episodes of The Good Wife in about two weeks. “My kids teased me about it mercilessly,” he says. “They said, ‘Dad, how’s the wife?’ ” He watched mostly in bed—on a Microsoft Surface, of course—and says he wasn’t depressed. “ ‘Depressed’ makes it sound like something bad. It was more like, ‘Wow, this is weird. I have nothing to worry about right this minute.’ ”
He’s saying this in October, while sitting in a tiny office at Stanford Graduate School of Business, where he teaches classes a couple of days a week. The funk is long gone. Dressed in khakis and a bright green polo shirt, he’s pacing around, gesticulating emphatically, poking me in the shoulder—hard—as he talks about life after Microsoft. (more…)
October 14, 2014
Reporting From Beijing
In a country where the vast majority of pop music acts still seem prepackaged for the karaoke machine and syrupy anthems dominate the airwaves, China’s three-day Strawberry Music Festival and smaller Modern Sky Festival are can’t-miss affairs for mainland hipsters.
The festivals, featuring indie artists playing such genres as death metal and pop, have become a “rite of passage” since they started seven years ago, says Archie Hamilton of the Chinese music promotion agency company Split Works. For the hundreds of thousands of hip Chinese youths who attended the festivals last year, “it’s something you’re supposed to do.”
The events are just two of 20 music festivals put on each year in China by Modern Sky Entertainment Ltd., the country’s largest independent record label. The company was founded in 1997 by rock singer turned entrepreneur Shen Lihui, who has developed it into a music powerhouse that also stretches into publishing, fashion and art. (more…)
By Staff Reporter
We all know Africa has a massive mobile population, right? Well, recent efforts will see a massive increase in internet coverage for this fast-growing population.
Telecom operator Angola Cables has just announced an investment of US$100-million together with Brazil’s Algar Telecom, Antel from Uruguay and Google that will increase mobile coverage to internet by 20% in 2015 of Africa’s population.
The Angolan telecom has already invested US$200-million in 2013 to construct a submarine cable from Africa across the Atlantic Ocean to Brazil. (more…)
By Chief Marketer Staff
Oct 13, 2014
For more than a century, brand marketers have partnered with sports teams and individual athletes to grab the attention of consumers—whether it’s through sponsoring the local Little League team, displaying superstar athletes on a cereal box or spending more than $133,000 per second on Super Bowl ads.
But as costs have skyrocketed, brands have turned a more critical eye on their sports marketing expenditures to determine if the ROI is more than just box seats and an autographed ball for the CEO. Sports marketing can deliver significant returns, but the degree of success varies across sports, leagues, conferences and marketing tactics. With so many variables, where should brands focus their attention?
A new study conducted by Prince Market Research, on behalf of my agency, identified a powerful consumer-sport connection that has the potential to yield a significant ROI for brands: consumers in the New Heartland are maniacal about college football. With the kickoff of college football season underway, it’s a good time for brands to consider what they might gain from focusing on fans in the New Heartland. (more…)
By Diana Hereld of Pathways in Music. Photos by Will Kirk.
Recently, at the Music, Mind and Meaning conference at the Peabody Institute at Johns Hopkins University in Baltimore, one reception conversation was the ever-laden research debate between performers, theorists and scientists. While many consider it their duty as scientists to push the cognitive and neurological envelope, ever seduced by “why?” one music theorist would say (and I quote) “Our brains like music; music is agreeable. You don’t need to know why.”
For some theorists, it simply seems inexorable that anything so “subjective” can be subject to objective proof. Fortunately, for those who would seek to use music for tangible purposes, such as therapy, a plethora of data provides evidence to the contrary. But why is this important in the advancement of the new music industry?
Five years ago, it was unknown that listening to personally preferable music could increase the brain’s release of dopamine anywhere from 6-28% – just around 1% less than shown releases after cocaine use (Salimpoor, 2011). In the last couple of years alone, studies have arisen like wildfire revealing music’s capacity to enhance daily activities such as digestion, exercise and stress relief, and provide healing for health-related issues such as dementia, anxiety and mental instability. In 2012, the media erupted with reports of having found the “anatomy of a tear jerker” behind Adele’s Someone Like You. (more…)
By Leila Cobo | October 13, 2014
Google Play has joined with Samsung in a bold move for the quickly growing Latin American music streaming market.
Via a promotion launched in September, anyone who buys a new Samsung device (Galaxy S4, S5 and Galaxy Tab) in any of 17 countries gets a free six-month subscription to the service — and beginning Nov. 1, all owners of a Samsung smartphone, tablet or Level product get a three-month free subscription.
In terms of sheer numbers and potential market reach, the partnership is huge: There are 41 million smartphone users in Brazil alone — the biggest Latin market — and 90 percent of those run on the Google-developed Android system, according to Kantar Worldpanel.
In Mexico, there are 25 million smartphones, of which 84% run on Android.
“Having Google play on the front of the device is an easy way to, with a few clicks, already have them go into music,” says Ady Harley, Google’s head of music partnerships in Latin America.
In fact, they’re already into music. (more…)
French say au revoir to France: Over two million French people now live abroad, and most are crossing the channel and heading to London
Friday 10 October 2014
Opposition convinced people are leaving because of ‘the impression that it’s impossible to succeed’The land of 400 cheeses, the birthplace of Molière and Coco Chanel, is facing an unprecedented exodus. Up to 2.5 million French people now live abroad, and more are bidding “au revoir” each year.
A French parliamentary commission of inquiry is due to publish its report on emigration on Tuesday, but Le Figaro reported yesterday that because of a political dispute among its members over the reasons for the exodus, a “counter-report” by the opposition right-wing is to be released as an annex.
Centre-right deputies are convinced that the people who are the “lifeblood” of France are leaving because of “the impression that it’s impossible to succeed”, said Luc Chatel, secretary general of the UMP, who chaired the commission.
There is “an anti-work mentality, absurd fiscal pressure, a lack of promotion prospects, and the burden of debt hanging over future generations,” he told Le Figaro. However, the report’s author Yann Galut, a Socialist deputy, said the UMP was unhappy because it had been unable to prove that a “massive exile” had taken place since the election of President François Hollande in 2012.
What is certain is the steady rise in the number of emigrants across all sections of society, from young people looking for jobs to entrepreneurs to pensioners. (more…)
Cleveland Cavaliers’ LeBron James is introduced before a preseason exhibition basketball game against Maccabi Tel Aviv Sunday, Oct. 5, 2014, in Cleveland.
Information We Find Relevant
- June 2016
- May 2016
- April 2016
- March 2016
- November 2015
- August 2015
- June 2015
- May 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010