Monthly Archives: August 2014

Forget Fanboys, Why Hispanics Are the Most Important Moviegoers

The Wrap
Covering Hollywood


MOVIES | By  on June – 2014

Forget Fanboys, Why Hispanics Are the Most Important Moviegoers

The Hispanic population, which will grow to 56 million by 2030, has turned films like “The Lego Movie” big hits

Hispanic moviegoers are the most important audience in the United States, according to a diverse panel of experts who spoke Sunday at the Produced By Conference in Los Angeles. They go to the movies more often and in larger groups, they spend more at concession stands and they talk about movies more on social media, panelists said.

“Hispanics are far and away the most important consumer at our cinemas,” John Fithian, CEO of the National Association of Theatre Owners told the crowd at Warner Bros. Fithian cited a wide variety of statistics to reaffirm his point, and broke into Spanish on a couple of occasions. (more…)

Latin America: the music industry’s new frontier | Music

The Guardian home

June 2014

“The Latin market is now a massive one in entertainment,” says Peggy Dold, founder of entertainment industry marketing strategists Navigation Partners, and former vice-president for International at Univision Music Group. “But the music industry often closes its eyes to what’s happening internationally, especially in non-English language markets. And in the past many of the leaders of the entertainment industry dismissed the Latin market because the industry was focused on record sales, and because so many records were pirated [in Latin American countries] they became less important to the multinationals. But now technology has changed all over Latin America, and it really would be a huge mistake to think with the old-school mindset.”
Thirty Seconds to Mars perform at the Rock in Rio festival, 2013.

In recent years, Latin America has seen a surge in internet use, mobile phone ownership and social networking – all ripe for the consumption and marketing of music. Ninety-five per cent of the region’s internet users are on social media and they spend 56% more time on social networking sites than the average user worldwide. Three years ago, half of Facebook’s entire growth was in Latin America.

Bruce Springsteen performing in Brazil in 2013, his first concert there for 25 years.
Bruce Springsteen performing in Brazil in 2013, his first concert there for 25 years. Photograph: Buda Mendes

“We’ve had this seismic shift into digital,” Dold says. “Many people in Latin America have skipped the landline and gone straight to mobile. And as a result you’ve got incredible marketing opportunities.”

Much of the focus for growth here remains online music streaming; Apple has pegged Brazil as a potential market for iTunes Radio, a service that has stirred little interest in the UK and the US. Last autumn, the company posted job vacancies for Apple Radio, seeking experts to help give a more personalised listening experience, with specific knowledge of “Alternative y Rock Latino, Brazilian, Pop Latino, Regional Mexicano, Salsa y Tropical, Latin Jazz and Latin Urban” music. Meanwhile, in May Spotify finally launched in Brazil, joining other established streaming services such as Rdio, Deezer and Muve.

Among the lovingly stocked aisles of Toca di Vinicius, one of Rio’s most famous record stores and a shrine to composer and poet Vinicius de Moraes, there is still a roaring trade in bossa nova albums. And while this is a specialist shop, it still reflects the tastes and buying patterns of many Brazilian music fans. “The internet is getting better, but not across the whole country, and people still buy records,” says Roberta Medina, music promoter and daughter of Roberto Medina, founder of the Rock in Riofestival. “The market for pop and rock is still concentrated around Rio and São Paulo, but the biggest market is still axé and sertaneja, which is like our country music. So what sells in Brazil is still Brazilian music.” (more…)

Be Nice Or Leave

June 2014

We have a sign like this in our beach house. We got it in New Orleans many years ago.

I thought of that sign when I was on the phone yesterday. I was talking to a person involved in a deal I’m working on right now. He said “you guys are being awfully nice here.”

For much of the rest of the day, I was thinking “are we being too nice?”

I don’t want to talk about this specific deal. Too much information. But I do want to talk about being nice in business. The conventional wisdom is nice and business don’t go hand in hand.

We learned from The Godfather that “it’s not personal, it’s business.” We know that some of the most successful entrepreneurs in tech have been difficult individuals who did what they had to do to get ahead.

We know that a lot of investors, VCs included, will do what is required to make a buck.

So its conventional wisdom that being nice is a bad idea in business.

I have found otherwise. I have found that reputation is the magnet that brings opportunities to you time and time again. I have found that being nice builds your reputation. I have found that leaving money on the table, and being generous, pays dividends.

I am not saying you should be overly generous or nice to a fault. There’s a limit to everything. But I do think that thinking about others, and trying to make things right for everyone (which is impossible and will drive you crazy) is an approach that pays off in business.

It’s not the fastest way to make a buck. It takes time. But it is way more sustainable than screwing people over.

Latino Jobs Growth Driven by U.S. Born

Hispanic Center

JUNE 19, 2014

Immigrants No Longer the Majority of Hispanic Workers

BY Rakesh Kochhar

For the first time in nearly two decades, immigrants do not account for the majority of Hispanic workers in the United States. Meanwhile, most of the job gains made by Hispanics during the economic recovery from the Great Recession of 2007-09 have gone to U.S.-born workers, according to a new Pew Research Center analysis of government data.

Immigrants No Longer the Majority of Latino WorkersIn 2013, 49.7% of the more than 22 million employed Latinos were immigrants. This share was down sharply from the pre-recession peak of 56.1% in 2007. Although Latinos have gained 2.8 million jobs since the recession ended in 2009, only 453,000 of those went to immigrants. Moreover, all of the increase in employment for Latino immigrants happened in the first two years of the recovery, from 2009 to 2011. Since then, from 2011 to 2013, the employment of Latino immigrants is unchanged.

This development is mostly due to the waning inflow of Hispanic immigrants. The Great Recession, a tepid jobs recovery, tighter border controls and more deportations have served to mitigate migration to the U.S. from Latin America, especially Mexico, in recent years.1 Since the recession started in December 2007, the growth in the Latino immigrant workforce (people ages 16 and older) has slowed dramatically even as the Latino U.S.-born workforce continues to expand at a rapid pace. (more…)

World Cup: Mexico vs. Brazil Poised for Stellar Ratings

The Hollywood Reporter

06/16/2014
by John Hecht

AP Images

Latin-American rivals Brazil and Mexico square off on Tuesday.

MEXICO CITY – The first round of World Cup play is pulling in record ratings, so imagine what viewership numbers will look like when Latin-American rivals Brazil and Mexico square off Tuesday.

Some 5 million viewers tuned in to Spanish-language network Univision for Mexico’s opening match against Cameroon. The majority of U.S. Hispanic viewers are of Mexican descent, which means Mexico’s games tend to draw a much larger audience than say, Costa Rica’s or Argentina’s.

Here in Mexico, the television duopoly of Televisa and TV Azteca does not disclose ratings information, but one doesn’t need numbers to see that nearly everyone is glued to the set when the national team plays. Mexican networks are cashing in big time, as they always do on major soccer events. According to estimates, Televisa raked in north of $100 million in soccer-related revenue during the previous World Cup.

In Brazil, over-the-air network Globo reported that fully 60 percent of all connected devices, including televisions, mobile phones, tablets and computers, were tuned to the opening night match of Brazil vs. Croatia. Futbol fanaticism in Latin America is so strong that many companies will allow their employees to watch the Mexico-Brazil match during office hours; call it a preemptive action to avert absenteeism.

PHOTOS Hollywood’s Biggest Soccer Fans

Fans began gearing up for one of the hottest rivalries in Latin America as early as Sunday night, when hundreds of Mexico supporters gathered outside a hotel in Fortaleza, Brazil, to serenade their team. Overlooking a boisterous crowd from the hotel terrace, Mexican players posted selfies on Twitter as mariachis belted out ballads below.

The host country goes into Tuesday’s match as the favorite, but given the long-running rivalry between the two teams, Mexico poses a legitimate threat to Brazil.

Regardless of the outcome, the networks will likely score a big win Tuesday.