Monthly Archives: February 2014

MILLENNIALS: TECHNOLOGY = SOCIAL CONNECTION

CONSUMER/02.26.2014

Where’s the strangest place you’ve ever used your smartphone or tablet PC?

For Millennials, the real question is where haven’t they used their devices.

While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977 and 1995, their interests, backgrounds and aspirations span well beyond what’s listed on their Facebook pages. This generation’s digital tendencies, however, means that marketers and brands need to step up their games in order to keep up and engage with them.

And these 18-to-36 year-olds are worth the effort. Why? Because they are 77 million strong in the U.S.—on par with Baby Boomers—and make up 24 percent of the country’s population. And while many are still climbing the income ladder, this group’s size and age range highlights its long-term purchase power.

HAVE TECH, WILL TRAVEL

The Millennial generation, also known as Generation Y, is the first to come of age with cable TV, the Internet and cell phones, so technology is essentially baked into every Millennial’s DNA. In fact, when asked what makes their generation unique, Millennials ranked “Technology Use” first (24%), followed by “Music/Pop Culture” (11%) and “Liberal/Tolerant” (7%). In contrast, Boomers ranked “Work Ethic” as the most defining characteristic of their generation.

Given their fluency and comfort with technology, Millennials have more of a positive view of how technology is affecting their lives than any other generation. More than 74 percent feel that new technology makes their lives easier, and 54 percent feel new technology helps them be closer to their friends and family.

And perhaps that’s why they’re always glued to their smartphones—devices they use more than any other generation. Just how inseparable are they from their devices? An astounding 83 percent say that they sleep with their smartphones, and they’re more than 1.5 times more likely to own an iPhone. (more…)

STUDY: Teens Leaving Facebook, Being Replaced By More Users 55 And Older



REPOST:
David Cohen on January 15, 2014

iStrategyLabs2011vs2014Are Facebook users getting older on average? Very much so, according to a recent study from digital agency iStrategyLabs, which found that the number of teens (aged 13 through 17) was down 25.3 percent when compared with its 2011 report, while total users 55 and older were up 80.4 percent during the same time period.

iStrategyLabs also found that San Francisco experienced the largest growth among major metropolitan areas in the 55-plus demographic, at 148.6 percent, while Houston finished at the bottom of that list, at just 23.8 percent.

The agency also compared traits of the two age groups in the chart below.

Readers: What do you think about iStrategyLabs’ findings? (more…)

Music, Mind and Meaning – The Case for the Science of Music and more…

HYPEBOT.COM

Music, Mind and Meaning – The Case for the Science of Music

February 2014
By Diana Hereld of Pathways in Music. Photos by Will Kirk.

Recently, at the Music, Mind and Meaning conference at the Peabody Institute at Johns Hopkins University in Baltimore, one reception conversation was the ever-laden research debate between performers, theorists and scientists. While many consider it their duty as scientists to push the cognitive and neurological envelope, ever seduced by “why?” one music theorist would say (and I quote) “Our brains like music; music is agreeable. You don’t need to know why.”

For some theorists, it simply seems inexorable that anything so “subjective” can be subject to objective proof. Fortunately, for those who would seek to use music for tangible purposes, such as therapy, a plethora of data provides evidence to the contrary. But why is this important in the advancement of the new music industry?

Five years ago, it was unknown that listening to personally preferable music could increase the brain’s release of dopamine anywhere from 6-28% – just around 1% less than shown releases after cocaine use (Salimpoor, 2011). In the last couple of years alone, studies have arisen like wildfire revealing music’s capacity to enhance daily activities such as digestion, exercise and stress relief, and provide healing for health-related issues such as dementia, anxiety and mental instability. In 2012, the media erupted with reports of having found the “anatomy of a tear jerker” behind Adele’s Someone Like You. (more…)

Teens Press Play on YouTube

eMarketer
MARKETER

FEB 24, 2014

For teens and millennials, Facebook is the top platform for communicating with brands

Teens may not have plans to ditch Facebook any time soon, but recent polling found that they’re spending more time with YouTube than the social network.

In a November 2013 study by The Intelligence Group, nearly three-quarters of 14- to 18-year-olds in the US said they used YouTube “frequently,” compared with 60% who said the same for Facebook. Those ages 19 to 24 accessed YouTube more than Facebook, but there was just a 1-percentage-point difference between the two. The 25-to-34-year-old age group was significantly more likely to use Facebook than YouTube.

Data released in November 2013 by The Futures Company had similar findings, with YouTube overtaking Facebook last year as the favorite website among US internet users ages 12 to 19. While Facebook ranked No. 1 with 59% of respondents in 2012, it fell to second place in 2013, cited by 48%. YouTube took the top spot last year, with 50% of teen internet users citing it among their favorite websites; however, the video site had also lost share, falling from 55% of respondents in 2012.

Despite YouTube’s popularity, The Intelligence Group found that Facebook was the preferred social network among US teen and millennial internet users for communicating with brands, cited by the majority of respondents.

On the other hand, just one-fifth of 14- to 34-year-olds preferred YouTube for brand interaction.

In the Middle East, Arabic Wikipedia Is a Flashpoint — And a Beacon

WIRED

BY
ALICE SU
02.12.14

wiki

AMMAN, Jordan – Rami Tarawneh knew something was wrong when security in a Middle Eastern airport made him wait for three hours. The 36-year-old Jordanian traveled throughout the region often, but this was the first time that mukhabarat, secret police, had pulled him aside with a specific demand: Give us the IP address of a particular Arabic Wikipedia user.

“We know who you are,” the police told Tarawneh. As the founder and highest-ranking administrator of Arabic Wikipedia at the time — 2007 — Tarawneh had access to the IP addresses of every site contributor, including those who wrote controversial statements about Middle Eastern governments. “They wanted to know the IP of a certain guy who wrote something about the country’s leader,” Tarawneh says without mentioning which country or airport he was in.

Arabic Wikipedia has evolved enormously since that 2007 incident. Through it all, Tarawneh has been a steady presence, guiding and cheerleading as Arabic Wikipedia has become an important information resource for the region. Far more than a translation of its English counterpart, the site has 690,000 registered users who’ve authored more than 240,000 articles. Many of the articles reflect a Middle Eastern worldview entirely different from the Western one, and their writers navigate acute religious and political sensitivities. Arabic Wikipedia has been blocked twice in Saudi Arabia and three times in Syria, but not in Jordan or Egypt. The Saudis only blocked certain articles, Tarawneh says, like ones about body parts. (more…)

Rio: Brazil’s silicon beach

The Guardian home
in Rio de Janeiro
The Observer, Saturday 8 February 2014

The digital economy has been a key driver of change in Rio de Janeiro, extending power to those living in the favelas

Leonardo Eloi, left, and Ygor Barboza

Leonardo Eloi, left, and Ygor Barboza, pictured at Ipanema beach, have developed technology based on crowdsourcing to help city residents.  Photograph: Lianne Milton for the Observer

Anyone doubting Rio de Janeiro’s techward shift need only look at the famous pavement mosaics that mark the promenade along Copacabana beach. The black and white patterns have traditionally resembled the waves across which early settlers and modern tourists travelled. Last year, however, that antique, analogue design has been partly reconfigured to reflect a digital future with the addition of tiled QR codes for smartphones.

The pavement symbols link to online maps and tourist websites. That should be useful to the throngs of visitors expected in this resort during this year’s World Cup and the 2016 Olympics, but the significance goes far beyond the mega sporting events.

The tiled codes are a small part of an attempted makeover of party-town Rio into a Latin-American technology hub. Driven by multinational tech companies, local startups and city universities, the mayor, Eduardo Paes, is trying to shape a future for this resort that is as much about being smart as having fun. This is partly an attempt to ride a nationwide trend. Brazil – which is vying with France and Britain to be the world’s fifth biggest economy – is belatedly embracing wireless technology and social networks. Thanks to a surge in recent years, there are now more mobile phones (268.4m) in this country than people. Tablet sales have jumped from 220,000 at the beginning of 2012 to more than 5m today. And Facebook use has increased to the point where Brazil is now second only to the US in terms of the number of users. (more…)

MLS, American soccer expanding to new heights

kansascitythe full 90

February 6
CHARLES GOOCH
The Kansas City Star

The buzzword in American soccer: Expansion. (It just barely out-buzzed “allocation.”)

It’s just about everywhere and occurring at almost every level. Major League Soccer has grown in leaps in bounds over the last seven years (nearly doubling its total franchises). Both the NASL and USL Pro have expanded at a rapid rate as well. Even the National Women’s Soccer League — which started just last year — has already added an expansion club.

By 2015, 43 cities in North America (U.S. and Canada only) will have a soccer team spread across the four major leagues.

We aren’t moving into uncharted territory really. Back in 1995, the year before Major League Soccer began, there were over 60 clubs between the A-League and the United States Interregional Soccer League. Those teams were a mixture of professional, semi-professional and amateur. Neither league was considered a “top” division and the fluctuation of clubs was often fairly great.*

*There were some great names, though: Shasta Scorchers, Columbus Xoggz and Cape Cod Crusaders! (more…)

Mexico Tops Smartphone Market in Latin America With 50 Percent Growth in 2013, Becomes Interest for Mobile Ad Marketers

LatinPost

Posted: Feb 06, 2014
By Michael Oleaga

Nokia Smartphone
Nokia phones on display in a shop. (Photo : REUTERS/Ints Kalnins)

Smartphone usage in Mexico has led to the country become an interest to mobile marketers.

According to eMarketer, mobile phone usage in Mexico is not as common compared to other major Latin American countries, but yet smartphone penetration is “comparatively high.” Smartphone usage in Mexico more than doubled in 2012. In 2013, it grew almost 50 percent again. As a result, eMarketer projected 6.1 million people will be added to Mexico’s smartphone owners population.

With the projection, Mexico could see approximately 33.3 million smartphone users, which is more than one-quarter of the country’s population. According to Mexico’s National Population Council, the country has 118.4 million inhabitants. (more…)

A Detailed Map of the Net Migration Flows for Every U.S. County

Atlantic Cities place matters

Emily Badger FEB 06, 2014

In a given year, about 6 percent of the U.S. population picks up and changes counties. Young families move from Chicago to the surrounding suburbs. Recent college graduates cross the country for a first job in Boston, or Washington, D.C. Retirees relocate for good down to the Sunbelt.

If you could track all of these moves simultaneously across time, you’d get a picture of the parts of the country that are net population gainers, and those that are losing people instead. That picture would look like this:


Census Bureau

On Thursday the Census Bureau released that map, alongside new data from the American Community Survey averaging county-to-county migration patterns over the five-year period from 2007 to 2011. In the above picture, dark blue counties lost the most migrants, even accounting for the people who moved in. Bright red counties – notably throughout Florida, the Southwest, and Colorado – gained more people than they lost, and often from all over the country.

This map just focused on Maricopa County, Arizona, one of those net migration hotspots, illustrates that people moved in and out from virtually the entire country: (more…)

CNNE shuts down CNN Latino

Media Moves

Posted on 04 February 2014
CNN_Latino-logoApparently, not everything was possible for CNN Latino.  The 8 hour news and entertainment service block that was syndicated in several stations around the country will soon be history – barely one year since its launch Jan. 28, 2013. CNN Latino will cease operations later this month.  A CNN en Español spokesperson would not give a specific date. “CNN Latino staff will be impacted, but CNNE staff personnel will not,” confirms Isabel Bucarám, CNNE’s spokesperson.  She would not elaborate as to the number of employees that will lose their jobs with the cancellation of CNN Latino. This is the network’s official statement about the closure: “CNN Latino was a bold effort to continue CNN’s commitment to the U.S. Hispanic marketplace. Unfortunately, despite the great efforts of many talented people, CNN Latino was not able to fulfill our business expectations and we are discontinuing the programming this month.  Over the course of the past year we learned a lot and we will use what we learned to continue to innovate and evolve our presence in the Hispanic community.” When it was first announced, CNN en Español billed CNN Latino as a new service that would produce Spanish-language syndicated “relevant content” for U.S. an underserved audience: U.S. Latinos. At the time of the initial announcement, Cynthia Hudson-Fernández, SVP and GM of CNNE and Hispanic strategy for CNN/U.S. said in and interview with Media Moves that they were creating “a unique product that had a unique spin for the U.S. Hispanic market,” saying the network was replicating “a formula that we’ve been successful with in the past….. Many years ago, CNNE used to produce newscasts that aired on local stations.” Evidently, that formula didn’t work. CNN Latino debuted on KBEH-DT Channel 63 in Los Angeles. Months later, stations in New York, Orlando, Phoenix, Tampa  and Miami picked up the service, some of them producing local shows in addition to the syndicated programming. In L.A., the local station produced “Sin Límites,” hosted by Elizabeth Espinosa. Sarykarmen Rivera quit her job at Telemundo Austin to join CNN Latino Tampa Bay as anchor of a local news magazine morning show called “Buenos Días Tampa Bay.” Even María Elvira Salazar was recruited for CNN Latino in Miami. No word yet on whether any of those shows will survive after CNN Latino’s closure, but it seems unlikely.