Monthly Archives: January 2014

THE “NETFLIX FOR BOOKS” BUSINESS MODEL, AND HOW IT’LL CHANGE THE WAY YOU READ


FAST COMPANY

MARK COKER OF SMASHWORDS, WHICH RECENTLY INKED A MAJOR CONTENT DEAL WITH SCRIBD, WEIGHS IN ON HOW THE ALL-YOU-CAN-READ MODEL CHANGES THE WAY WE READ, HOW AUTHORS MAKE CREATIVE CHOICES, AND HOW EVERYONE GETS PAID.

BY David Zax
December 2013

Is a “Netflix for e-books” nearing viability? Yesterday, Smashwords, the largest distributor of self-published e-books, announced a new deal with Scribd, the document-sharing platform that has reinvented itself as an e-reading service,including an $8.99 all-you-can-read plan. “They’re trying to do for e-books what Spotify does for music and Netflix does for films,” Mark Coker, the CEO of Smashwords, told Fast Company.

The Smashwords deal greatly expands Scribd’s service, making over 200,000 titles available; it also makes these titles available for individual purchase through Scribd’s platform (for readers who still prefer a la carte pricing). A competitor called Oyster is trying something similar at a similar price point; Coker has a deal with them, too.

But is the all-you-can-read model really viable in the long term? How will such a service alter the publishing landscape? And who reads books anymore anyway, when there are so many great GIF listicles competing for our attention? We caught up with Coker–who last crossed our radar as defender of erotica against a squeamish PayPal–to explore these and other questions. (more…)

CANADA’S ETHNIC MINORITIES REPRESENT A MAJOR OPPORTUNITY

Nielsen


CONSUMER
| 12.04.2013

Canada’s consumer makeup isn’t what it used to be, and this represents a major opportunity for marketers. Today, Canada is home to 6.8 million foreign-born residents, and that shift is worth noting for any marketer interested in ways to make products and services that cater to Canada’s evolving demographic landscape.

More than one in five Canadians is a foreign-born resident, which is the highest proportion of all G8 countries (the Group of Eight Countries is a forum for the governments of eight of the world’s largest national economies). Before 1971, immigrants from visible minorities made up about 12 percent of the country’s population. Following the last documented wave of new immigrants between 2006 and 2011, almost 80 percent were visible minorities. (more…)

How the Internet is killing the world’s languages

THE WASHINGTON POST

by Caitlin Dewey
12/04/2013

Residents of a village on the outskirts of Hyderabad, India, pose with smartphones and a laptop. (NOAH SEELAM/AFP/Getty Images)

Residents of a village on the outskirts of Hyderabad, India, with smartphones and a laptop. (NOAH SEELAM/AFP/Getty Images)

Less than five percent of current world languages are in use online, according to a recent study by prominent linguist András Kornai — and the Internet may be helping the other 95 percent to their graves.

Those startling conclusions come from a paper published in the journal PLOSOne in October titled, appropriately, “Digital Language Death.” The study sought to answer a question that’s both inherently fascinating and little-discussed: How many languages exist online? (And, on the flip side, how many don’t?)

For reference, at least 7,776 languages are  in use in the greater offline world. To measure how many of those are also in use on the Internet, Kornai designed a program to crawl top-level Web domains and catalog the number of words in each language. He also analyzed Wikipedia pages, a key marker of a language’s digital vibrancy, as well as language options for things like operating systems and spell-checkers.

His finding: Less than five percent of languages in use now exist online. (more…)

A LOYAL COMPANION: RADIO REMAINS A GREAT WAY TO REACH LOCAL CONSUMERS



MEDIA AND ENTERTAINMENT
| 12.03.2013

Today’s consumers face a growing array of devices and ways to connect with content–giving them the option to connect anytime, anywhere—and marketers are scrambling to capture their attention. But in their mad dash to engage consumers, marketers have had a constant companion as new products have been brought to market: radio.

According to Nielsen’s Q3 Cross-Platform report, radio continues to play a huge role in the lives of U.S. consumers, especially as we commute back and forth from work as part of our daily routine.

The average American radio listener tunes in to AM/FM radio for over two hours per day, according to recent analysis determining when consumers are engaging with different mediums. Interestingly, audio consumption reaches a plateau in the morning hours, peaks around noon and then stays fairly constant through the day before tapering off as people start their evenings and morph into television viewers. Between the morning and early evening hours, roughly two-thirds of audio listening comes from out-of-home tuning.

Overall, more than 90 percent of Americans listen to radio each week, and those numbers are highest with African Americans (92%) and Hispanics (94%). Additionally, the report noted that people who listen to a lot of traditional radio also spend time with online radio, especially among the millennial generation.

The hyper local nature of audio offers advertisers community-level engagement between content and in-store activity. Often timely, radio spots can catch listeners right before they make their purchase decisions, and an impactful radio spot can inform and influence these decisions. (more…)

THE FASTEST GROWING BLOG IN MENA!

WEDNESDAY, DECEMBER 4, 2013

Twitter MENA Stats Revealed !

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