Monthly Archives: December 2013
For the past eight years Wired.co.uk has been quietly watching a community die. Almost a decade ago YouTube hosted a small group of content creators and consumers with a desire to communicate and experiment with the future of modern media. The “vloggers” of “YouTubia” provided a new and erratic video-sharing website with an initial purpose it didn’t know it had and an audience it didn’t know it could acquire. Along the way those involved saw their share of successes, failures, celebrities, scandals, fights, friendships, deaths and love affairs — but as the years passed, an inexorable autophagy took hold, destroying everything that gave life to a community that was responsible for begetting the YouTube we know today.
There’s so much power in being a video blogger because you’re believable and you’re authentic and when you say something, it matters
Paul Robinett, AKA Renetto
Thus spoke Renetto
Paul Robinett — one of YouTube’s first celebrities — began his YouTube career posting videos as “Renetto“, a bizarre and sometimes grotesque character he created to amuse his business partner at the time. Within days Paul was featured on the front page, having amassed hundreds of thousands of views. A later success was his “Diet Coke and Mentos” video, currently standing at 14 million views, in which he suggested he was seriously injured by ingesting large amounts of Coke and Mentos (an American sweet). Although these videos amused Paul, he soon realised he was wasting the potential to turn this platform into something more constructive, so he retired his Renetto character and began engaging with his audience. This, he tells me, was life changing.
“There’s so much power in being a video blogger because you’re believable and you’re authentic and when you say something, it matters. At its height, it was even more fun than I can explain. When I first started getting my comments and views coming in, I was shaking. It was like winning the lottery.”
Paul was not only hooked, he was convinced he was part of a new medium that would change the face of media, “It was like the whole world at our fingertips. We couldn’t even believe we were doing it. We knew that we were sitting on the platform and pushing the buttons and getting to be at the beginning stages of the future of media, not just social media, but media.” (more…)
American households have never been more diverse, more surprising, more baffling. In this special issue of Science Times, NATALIE ANGIER takes stock of our changing definition of family.
By NATALIE ANGIER
NOVEMBER 25, 2013
CHELSEA, MICH. — Kristi and Michael Burns have a lot in common. They love crossword puzzles, football, going to museums and reading five or six books at a time. They describe themselves as mild-mannered introverts who suffer from an array of chronic medical problems. The two share similar marital résumés, too. On their wedding day in 2011, the groom was 43 years old and the bride 39, yet it was marriage No. 3 for both.
Today, their blended family is a sprawling, sometimes uneasy ensemble of two sharp-eyed sons from her two previous husbands, a daughter and son from his second marriage, ex-spouses of varying degrees of involvement, the partners of ex-spouses, the bemused in-laws and a kitten named Agnes that likes to sleep on computer keyboards.
If the Burnses seem atypical as an American nuclear family, how about the Schulte-Waysers, a merry band of two married dads, six kids and two dogs? Or the Indrakrishnans, a successful immigrant couple in Atlanta whose teenage daughter divides her time between prosaic homework and the precision footwork of ancient Hindu dance; the Glusacs of Los Angeles, with their two nearly grown children and their litany of middle-class challenges that seem like minor sagas; Ana Perez and Julian Hill of Harlem, unmarried and just getting by, but with Warren Buffett-size dreams for their three young children; and the alarming number of families with incarcerated parents, a sorry byproduct of America’s status as theworld’s leading jailer.
The typical American family, if it ever lived anywhere but on Norman Rockwell’s Thanksgiving canvas, has become as multilayered and full of surprises as a holiday turducken — the all-American seasonal portmanteau of deboned turkey, duck and chicken.
Researchers who study the structure and evolution of the American family express unsullied astonishment at how rapidly the family has changed in recent years, the transformations often exceeding or capsizing those same experts’ predictions of just a few journal articles ago.
“This churning, this turnover in our intimate partnerships is creating complex families on a scale we’ve not seen before,” said Andrew J. Cherlin, a professor of public policy at Johns Hopkins University. “It’s a mistake to think this is the endpoint of enormous change. We are still very much in the midst of it.” (more…)
The TV business is having its worst year ever.
Audience ratings have collapsed: Aside from a brief respite during the Olympics, there has been only negative ratings growth on broadcast and cable TV since September 2011, according to Citi Research.
Media stock analysts Craig Moffett and Michael Nathanson recently noted, “The pay-TV industry has reported its worst 12-month stretch ever.” All the major TV providers lost a collective 113,000 subscribers in Q3 2013. That doesn’t sound like a huge deal — but it includes internet subscribers, too.
Broadband internet was supposed to benefit from the end of cable TV, but it hasn’t.
In all, about 5 million people ended their cable and broadband subs between the beginning of 2010 and the end of this year.
People are unplugging.
Time Warner Cable, for instance, lost 306,000 TV subscribers in Q3, and 24,000 broadband web subscribers, too.
And Tom Rutledge, CEO of Charter Communications, told Wall Street analysts he was “surprised” that 1.3 million of his 5.5 million customers don’t want TV — just broadband internet. “Our broadband-only growth has been greater than I thought it would be,” he said.
The following charts show the evidence that cable TV is dying, and that people are also unplugging from broadband internet service. (more…)
Studio execs develop detailed business plans before approving projects for production
Hollywood’s shift toward broad superhero films and special-effects extravaganzas that play around the globe has made the greenlighting process more of a numbers game than ever before.
Studios plan toy lines, video games and rides around their biggest movies, mapping out business plans that span sister divisions. Tentpole films, which often carry price tags north of $200 million, are an investment that can require approval across multiple arms of media conglomerates like Disney and Comcast, requiring the input of everyone from consumer products executives to theme park czars.
“For certain types of products greenlighting is no longer relevant,” a film executive who has worked at several major studios said. “These aren’t movies, they are entertainment properties. They aren’t even franchises, they’re consumer experiences.”
Research firm E.Life recently surveyed more than 500 Brazilians from around the country and from different socioeconomic classes to understand better how they use mobile devices. Below we recap the key study results to help marketers, advertisers and media professionals optimize their mobile ad campaigns in Brazil.
#1 Young people in Brazil are more likely to use smartphones than tablets to access the Internet
The survey results indicated that 91% of Brazilians between 15 and 24 use theirsmartphones to go online, while only 42% use tablets. Brazilians aged 25 to 65 also show heavy use of smartphones to access the Internet (nearly 94%) but are more likely to use tablets (nearly 53%).
If you’re targeting by socioeconomic class, nearly 91% of Brazilians from classes AB access the Internet with smartphones and 57% use tablets. (more…)
#1 By 2017, 98% of Brazilian Internet Users Will Go Online with Their Phones
A report from eMarketer included this projection based on current usage patterns. EMarketer also notes that in 2013, 53% of Brazilians are going online with their phones and that next year nearly 67% will do so. So how many people are we talking about? IBOPE’s latest estimate is that there are 105 million Internet users in Brazil, while comScore’s estimate is slightly more conservative: 92 million. This means that in 2014, anywhere from 61 million to 70 million Brazilians will be going online with their phones.
While Folha adopted a paywall in 2012, a number of other large Brazilian newspapers have recently implemented them, including O Globo, Zero Hora, Valor Econômico, Correio Braziliense, Estado de Mindas, Gazeta do Povo, O Amarelinho andABC Domingo. Thus far, one notable exception to this paywall trend has been O Estado de S. Paulo.
#3 Class C Dominates the Radio Audience of Brazil
New data released by IBOPE profiled the Brazilian radio audience and showed that 48% of radio listeners in Brazil are from Class C, while 36% are from Class B, 5% are from Class A and 11% are from Class D. the types of music that Brazilians report listening to on the radio in the past 7 days include sertanejo (58%), musica popular brasileira (47%), samba/pagoda (44%), forró (31%) and rock (31%). Also of note is that 81% of Brazilians who listen to samba/pagoda also listen to sertanejo. Musica popular brasileira seems to have slightly more appeal to women (54%) and nearly half of listeners (46%) are classes AB. Rock, on the other hand, tends to have a plurality of male listeners (53%), more than half (52%) are classes AB and 45% listen to international news shows on the radio. (more…)
This post is also available in: Spanish
In reviewing which social sites are the most popular as per comScore rankings, we noticed that blogging sites have gained significant ground. In Argentina, Brazil, Colombia and Mexico—the top 4 Internet markets in Latin America—three blogging platforms are among the top 10 most popular social media sites in each country. These platforms are Blogger (the #2 social media site in all 4 countries in September 2013), Tumblr (#7 in Argentina, #8 in Brazil, Colombia and Mexico) and WordPress (#6 in Argentina, #3 in Brazil, #4 in Colombia and Mexico).
In total, these 3 sites had 118 million unique visitors in September 2013 from these 4 countries. In comparison, comScore’s figures indicate that Facebook had 114 million visitors from these 4 countries in that month.
Leveraging the Love
The problem is how to leverage these numbers. Tumblr doesn’t sell ads and WordPress doesn’t seem to have an ad platform to allow advertisers to target blogs automatically by region, country or topic, for example. Blogger is owned by Google but running targeted ads by country on its blogs appears to be tricky. (more…)
November 19, 2013
Who are the movers and shakers that make or break the wireless and wireline industries? In this annual list, Fierce ranks the men and women who make the decisions that shape the telecom industry. And for the first time, we’ve included several power players from the wireline side of the business as we found that the gap between wireline and wireless is rapidly narrowing and those who exert influence on one side of the business typically have just as much power on the other.
Gauging a person’s power isn’t an easy task. When we devised this list, we looked for individuals who we believe have a unique mix of influence, business savvy, leadership and technical expertise. We also picked individuals–like T-Mobile US’ (NYSE:TMUS) John Legere or C Spire’s Hu Meena–who are shaking up the industry with innovative offerings.
In the fast-changing world of telecom, power can be fleeting. Some of last year’s top-ranked power brokers no longer make the cut. For example, Steve Ballmer, Microsoft’s outgoing CEO, has seen his power quotient drop since he announced earlier this year that he would be retiring. Likewise, BlackBerry’s (NASDAQ:BBRY) former CEO Thorsten Heins is no longer on the list after being ousted as the top chief of the company Nov. 4. And Alcatel-Lucent’s (NYSE:ALU) former CEO Ben Verwaayen, who resigned early this year, is also off the list.
Perhaps just as interesting as those who were ousted from the list are those newcomers who are on the list for the first time. John Legere, T-Mobile’s outspoken and innovative new CEO, is on the list for his company’s disruption of traditional wireless pricing strategies. And so is Maggie Wilderotter, the CEO of Frontier Communications, a company that is making interesting inroads in the rural broadband market. (more…)
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