Monthly Archives: August 2013

Study: U.S. Consumes More Digital Media Than TV for First Time

August 2013
The amount of time Americans spend consuming digital media is set to eclipse the amount of time spent watching television for the first time this year.

According to an eMarketer study released Thursday, Americans spend four hours and 40 minutes online using either a mobile device or a computer, compared with four hours and 31 minutes watching TV.

The big jump in the past three years is due to the rise of mobile Internet. In 2010, Americans spent just 24 minutes a day consuming non-voice media on their phones. In 2013, the rate catapulted to two hours and 22 minutes of mobile consumption (more than five times higher).

Statista‘s chart below shows American media consumption in 2010 and 2013.

2013_08_02_Media (3)

How much time do you spent with your mobile device compared to watching TV? Let us know in the comments below.

Image: Sean Gallup/Getty Images

Radio Free Song Club Helps Artists, Amasses Fans with Free Music and Performances

By , New York

July 31, 2013

Radio Free Song Club Helps Artists, Amasses Fans with Free Music and Performances

It’s not a revolution – not quite yet anyway. SiriusXM has no reason to sleep with one eye open, but if things keep evolving the way they have been, Radio Free Song Club could be one of the many spark plugs that helps restart the clunking engine of the music business.

Each month,  RFSC singer-songwriters like Freedy Johnston, Laura Cantrell or Peter Holsapple record a new song that gets e-mailed to people who have joined the Club. RFSC’s artists also play a show at Manhattan’s Living Room (capacity 150) once a month. The subversive part? You get the song for free and the show is free. There are over a thousand subscribers to the RFSC, and Cantrell and fellow participant Amy Rigby say gigs and record sale are increasing and raising their profiles as a result. This way of promoting artists is brilliant – in a low-key way. But could it point the way to the future? (more…)

Music brings $9.7 billion into Nashville annually

31 July 2013, 11:16 | By

Nashville is, of course, known for its music. But according to a new study by the Nashville Area Chamber Of Commerce, the Tennessee city has over four times the number of music industry jobs that are found in other areas of the US. Plus, overall the music industry contributes $9.65 billion to the area’s economy each year.


The city’s mayor Karl Dean told The Tennessean: “The music business is such an important part of the city’s identity and its economy that having concrete information about its true impact is important to us”.

Of course, with the music industry rapidly changing, Dean says the challenge now is to continue bringing musical investment into Nashville, something he is committed to supporting.

He went on: “Whether it all comes to fruition while I’m mayor or afterwards, I think it’s a worthy endeavour. We don’t have a specific goal. I think my job, and the chamber’s job, is to create a city that has economic opportunity for our citizens and that is dynamic and has an expanding tax base”.

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The New Explosion in Audio Books

THE WALL STREET JOURNALThe Wall Street JournalThe Wall Street Journal

August 1, 2013

For a new generation of readers, the best way to devour a book may be to not read it at all. Alexandra Alter joins Lunch Break to explain the new surge in audio books. Photo: Getty Images.

Cory Wilbur, a 25-year-old software engineer in Boston, never used to read much. He barely cracked a book in college and would read one or two a year on vacation, at most.

But in the past year, he’s finished 10 books, including Dan Brown’s “Inferno,” Walter Isaacson’s biography of Steve Jobs and George R.R. Martin’s fantasy series “A Song of Ice and Fire.” He listens to audio books in snippets throughout the day on his iPhone during his morning workout, on his 20-minute commute to work, and while he’s cooking dinner or cleaning up. Before he falls asleep, he switches to an e-book of the same story on his Kindle, and starts reading right where the narrator left off.

“I fly through a lot more books than I used to,” Mr. Wilbur said.

The digital revolution may have dealt a heavy blow to print, but it is boosting literacy in other unexpected ways by fueling the explosive growth of audio books. (more…) Surpasses Orkut to Become the #3 Social Site in Brazil

by Sheila Vicente@USMediaconsulting.Com on JULY 2013 in BRAZIL,INTERNETSOCIAL MEDIA Surpasses Orkut to Become the #3 Social Site in Brazil

Back in December 2012, we wrote about the rise of in Brazil and Latin America while noting the other social sites that had lost traffic in the region. However, new data from credit firm Serasa Experian now shows that is the #3 social site in Brazil. This ranking is based on the percentage of visits to social sites as opposed to unique visitors or overall reach. So for example, Facebook receives 68% of the visits made to social sites by Brazilians each month. only receives 1.86% but that’s enough for it to rank #3 behind YouTube, which receives 16.7% of the visits to social sites in Brazil, and ahead of sites like Twitter, Orkut, Badoo and Google+. Here are the rankings from Serasa Experian, listing each site and the percentage of total social media visits it receives in the Brazilian market:

  1. Facebook (68%)
  2. YouTube (16.7%)
  3. (1.86%)
  4. Twitter (1.75%)
  5. Orkut (1.73%)
  6. Yahoo! Respostas Brasil (1.55%)
  7. Badoo (1.08%)
  8. Bate papo UOL (.082%)
  9. Google+ (.74%)
  10. Instagram (.48%) (more…)

YouTube to Open Production Studio in New York Next Year

The Wrap Media

That complements a 41,000-square foot studio in Los Angeles

By Lucas Shaw
Published: August 01, 2013

YouTube will open a production studio in New York next year, the company announced at VidCon on Thursday. The company complements similar facilities in London, Tokyo and Playa Vista, where  YouTube opened a 41,000-square foot production, post-production and community event space last November.

YouTube conceived the spaces as production hubs for its creators to use state of the art equipment at little cost. This applies to creators big and small. Freddie Wong, who spent 1.2 million on his most recent project — the second season of “Video Game High School – used the production space for much of the shoot.

Also read: Failure, Sellouts and Overseas Expansion: 5 Predictions for YouTube’s Biggest Networks

YouTube announced its plans for a New York location at the annual online video convention in Anaheim — which it sponsors — during a panel where a series of executives trumpeted the continued growth of the world’s largest video site.

A big part of that was statistics, and here are a couple:

325 different channels on YouTube now boast more than 1 million subscribers. That’s four times the number of channels that had reached that figure last year (78).

The YouTube mobile app has been downloaded more than 250 million times, and 40 percent of time watching YouTube videos is done via mobile devices.

Burning Man 2.0: Funded online, forged in the fire

The Daily Dot


By Adam Schragin on July 30, 2013

Burning Man starts and ends with nothing.

But for a week starting August 26, Nevada’s Black Rock Desert will be transformed into a psychedelic city, a sublime gathering of independent thinkers getting their collective freak on. “There was nothing,” a friend once told me, “and all of a sudden you have an ice shop, a corner jazz band, a postal service.”

For artists around the word, the festival’s “leave no trace” ethos provides a unique set of challenges, from transport and logistics to cleanup, one heightened by the community’s general disdain for corporate sponsorship.

Now more than ever, crowdfunding efforts are changing the way Burning Man operates, making it possible to pull of grand-scale projects. Members of the community are turning to platforms like Indiegogo and Kickstarter to fund everything from enormous vagina sculptures to the return of the grand  “Temple,” one of the more ambitious projects undertaken every year. (more…)


Hunt Mobile Ads
July 2013

The growing availability and functionality on mobile devices and the needs on being at the forefront of the fastest growing technology industry and the latest developments, increase the huge LatAm potential on mobile market.

Current numbers won’t let us lie, mobile penetration in LatAm countries is every time higher and this growth seems to be endless. According to Mobile World, Mobile broadband connections in Latin America (Caribbean, Central and South America) are forecast to top 150 million this quarter, accounting for about one in five of the region’s mobile subscriptions.

BRAZIL: According to Anatel, at the end of 2012, Brazil had 261 million active mobile lines. And now the country has 132% of mobile penetration.


It’s projected for 2013 that more than 21 million smartphones will be sold. While in 2012, 15.5 million smartphones were sold, says Frost & Sullivan.
For 2014 Brazil will be hosting the 2014 FIFA World Cup, and they will use this opportunity to show the world who is dominating the mobile industry in the region by offering a unique mobile experience.  Mobile operators, such as TIM or VIVO, are preparing the field for what is coming. This year companies are making several improvements and investments in technology and new facilities to maximize the performance of mobile devices.  The improvements are focused in the installation of new sites and modernization of infrastructure, new data packets, mobile payment services and transportation ticketing.

MEXICO: 16 million of smartphones are expected to be sold during 2013, against 12.2 million of smartphones bought by Mexicans during 2012.
2.2 million tablets are expected to be sold this year, and by 2016 tablet sales in Mexico will reach 4.3 million, predicts IDC.
The smartphone penetration expected to 2015 reaches the 70%.
According to the Organization for Economic Cooperation and Development, Mexico has 10.7 million mobile broadband subscribers.

ARGENTINA: There are currently 33 million mobile internet subscribers in Argentina and Cisco projects by 2017 there will be 37 million. According to IDC, in 2012 more than 5.9 million smartphones were sold in Argentina.  From mobile phones sold in the country, 42% were smartphones, Pyramid Research projects that in 2013 that number will increase to 53% and by 2017 more than 70% of the mobile phones sold in Argentina will be smartphones.
During 2012 the dominating operative system was Android with 57% market share and Blackberry with 70% market share among companies that distribute smartphones to their employees.
Regarding Tablets, during the same year, 340.000 were sold in Argentina.

Hispanic Millennials: One size doesn’t fit all


Annette González-Malkin, Hunter Public Relations

July 29, 2013

One in five Millennials living in the US is Hispanic, and while Hispanic Millennials share similarities with the rest of their generation, they are a dynamic group of individuals with diverse backgrounds and distinct traits.

Each contribution in this three-part series will provide strategic insights on how to reach a different segment within the US Hispanic population, beginning with the one I know best. I am proud to be a part of the “one in five” and will share five things to remember when engaging Hispanic Millennials:

1. Earn their trust now
According to the 2010 US Census, the median age of US Hispanics hovers around 28– a bull’s eye target for many brands. While they already have brands they are loyal to, they are more likely to try new products they perceive as genuine and to share their opinions with others. When projecting future sales goals and growth, brands should particularly consider the younger set of US Hispanic Millennials as a long-term investment. Winning them over won’t happen overnight; brands must make a genuine cultural promise and long-term commitment to this community, but it has the potential to pay off for years to come.

2. Create a brand “para mi” too
Hispanic Millennials are extremely savvy, and they need to feel confident that brands value their opinions and genuinely understand and appreciate their cultural intricacies. An example of a brand creating a product “para mi” is Doritos’ launch of Dinamita Nacho Picoso, rolled tortilla chips that are similar to taquitos (also known as flautas), a common Latin American dish. This not only illustrates Doritos understands the culture and flavor preferences of this community, but underscores the influence Hispanic Millennials and the Latin palette have on driving mainstream trends and new products. (more…)

Univision Takes On Pandora, iHeart Radio With A Little Help From The Echo Nest

image from

The Echo Nest’s music intelligence platform will be powering Hispanic Media giant Univision’s new Uforia music app for iOS, catering to one of the fastest-growing segments of the U.S. population. The app offers most popular Hispanic radio stations, exclusive digital channels and a custom radio offering with more than 20 million songs along with human curation.

The Uforia app relies on The Echo Nest for dynamic playlisting to deliver customized artist radio stations, much like Pandora. Users can rate, skip, and favorite songs and artists to fine tune any station. The Echo Nest’s technology also augments Univision’s programmers with the ability to scale to new or otherwise overlooked music. “Univision’s Uforia app for iOS demonstrates the power of scalable curation, with The Echo Nest platform,” said Jim Lucchese, CEO of The Echo Nest.

In 2013, The Echo Nest has expanded its global footprint powering music discovery experiences in 80 countries.

on 07/30/2013