Monthly Archives: May 2013
T – BY THE NUMBERS
MAY 8, 2013
By JULIA FELSENTHAL
The 75-year-old businessman Chris Blackwell has made a fortune betting on the charms of his beloved Jamaica. In 1959, Blackwell started Island Records, which brought reggae and Bob Marley to a worldwide audience. (He also signed U2, Cat Stevens, Grace Jones, Nick Drake and Roxy Music.) When Blackwell sold Island 30 years later, he turned his attention to hotels: both in Miami’s South Beach, which he helped put on the map when he transformed blighted Art Deco properties into luxury destinations; and, more enduringly, at home, where his current holdings include GoldenEye, the former home of the James Bond author Ian Fleming (a longtime lover of Blackwell’s mother, Blanche), which attracts the likes of Kate Moss and Naomi Campbell. His latest venture? Jamaican rum, naturally.
By BRIAN STELTER
Published: May 6, 2013
Newspapers have digital subscriptions. Record labels have iTunes and Spotify. And YouTube is about to have special programming for paying customers.
This week YouTube, the world’s largest video Web site, will announce a plan to let some video makers charge a monthly subscription to their channels. There will be paid channels for children’s programming, entertainment, music and many other topic areas, according to people with knowledge of the plan, who spoke on condition of anonymity because they had been asked by YouTube not to comment publicly yet. Some of the channels — there will be several dozen at the outset — will cost as little as $1.99 a month.
If the subscription option catches on, it could herald a huge change for the online video industry, which has subsisted almost entirely on advertising revenue. It could give producers of Web video series a second source of revenue, analogous in some ways to the flexible pay walls that some newspapers and magazines have adopted. It could also put more pressure on the cable television industry, which is fighting off fresh competition from the Web. (more…)
01 May 2013
April was very good to mun2. Great weekend prime ratings made it the #1 and fastest-growing Hispanic entertainment cable network among key demos – adults 18-34 and 18-49 – on Sunday night prime (7-11 p.m.) in April, according to Nielsen.
Sunday night’s delivery makes it the best for any month in its history. mun2′s year-over-year growth on Sunday prime was +31% (42,000) adults 18-34, +94% (93,000) adults 18-49 as well as +93% (166,000) total viewers for the month.
The cable network’s original reality series I Love Jenni and its original, bounty hunter reality series Fugitivos de la Ley: Los Angeles drove deliveries for the month, with the final season of I Love Jenni delivering an April reach of 2.3 million total viewers since its April 14 premiere. Both programs finished #1 in their time periods, out-pacing all Hispanic cable networks. (more…)
The Latino population in the U.S. is growing—and in places many people might not be looking. While historically Hispanic-designated market areas (DMAs) like Miami and New York still have the largest shares of the Latino population, new research from Nielsen highlights how the pace of growth is soaring in a range of areas outside of these concentrated immigrant gateways.
For example, Charlotte, N.C., isn’t traditionally thought of as a Latino market, but its Hispanic population is growing faster than any other region in the country. Additionally, dramatic Latino growth in a range of cities across the U.S. since 2000 has created a bevy of opportunity beyond the more traditional Hispanic markets, as noted in the country’s 15 largest Hispanic DMAs. The high growth in the mid-market DMAs mirrors the growth in Los Angeles and New York just a couple of decades ago. So it’s only a matter of time before one of these DMAs becomes the next Latino population center.
“The Latino boom has expanded beyond traditionally Hispanic markets and continues to fragment,” said Reny Diaz, Director of Client Engagement. “It’s imperative that brands’ messages speak to these new Hispanic segments–the young bilinguals, the suburban and upscale households–that are driving a new U.S. reality alongside more established segments of the U.S. Hispanic population.” (more…)
YouTube has released some staggering new stats:
- 1 billion unique monthly visitors, connecting 15% of the planet to videos
- users are watching more than 6 billion hours of video each month
- that’s almost an hour a month for every person on Earth and 50% more this year than last
- there are 55,000 YouTube partner channels
- they collectively represent more than 14 million subscribers and almost 800 million video views
To celebrate YouTube created this promo video:
MAY 3, 2013
Google’s video site could top $15 billion in revenue in next five years, Wall Street analyst says
Within the next five years, Google’s YouTube could generate $15 billion or more in annual revenue — which would make it about the same size as CBS or Viacom, a Wall Street analyst predicts.
“We think the odds are extremely high that YouTube will be a large, profitable and highly consequential business” in the next few years, Sanford Bernstein senior analyst Carlos Kirjner wrote in a research note Friday. “It is becoming an attractive and important medium for brand advertisers, and we think it will increasingly compete (with traditional media companies) for the incremental video-delivered brand advertising dollars.”
The vidsite now streams 6 billion hours of video to more than 1 billion unique users per month across the globe. In the U.S., YouTube now reaches a bigger audience of adults 18-34 than any single TV network, global head of content Robert Kyncl said at Google’s YouTube Brandcast event this week, citing Nielsen analysis. (more…)
The Wrap Media
Published: May 02, 2013
By Lucas Shaw
YouTube content chief Robert Kyncl told advertisers this week that the biggest online video portal in the world got something wrong last year.
Only a substantial mistake compels an industry leader to admit when it screwed up, and in Silicon Valley it’s usually something that spawned a customer mutiny. Netflix admitted error when it tried to spin of fits DVD service. Apple said it screwed up when it replaced Google Maps with its own service on the iPhone.
So what did YouTube flub?
Kyncl thought YouTube was like TV. He now contends that it’s better.
“TV is one-way; YouTube talks back,” he said Wednesday night. “It’s interactive. It can be easily shared.” (more…)
The Wrap Media
Published: April 29, 2013
Television companies have descended upon New York every May for decades to pitch advertisers about their newest shows at the UpFronts. But this week, for just the sixth time, a series of companies straddling the border of tech and entertainment are trying to convince those same advertisers thatthey are the future during the NewFronts.
Google, Yahoo, AOL and Hulu are jockeying for position in a new era of entertainment, one where people are as willing to watch video on a five-inch-screen as their television.
While all those companies have begun to amass huge audiences for their videos, serious advertising dollars have only begun to trickle in. Television racks up tens of billions of dollars each year at the UpFronts. These companies will be lucky to walk away with a few billion.
Here’s what needs to happen for that to change:
1. Psychological Warfare
Most adults don’t believe online video is legitimate because they haven’t heard of any of the shows or the stars. Freddie Wong? iJustine? “Burning Love”? Netflix started to change that with its latest original shows, “House of Cards” and “Hemlock Grove.” Advertisements were plastered across billboards and buses, which is how a lot of people still learn about movies and TV shows. If YouTube stars, Yahoo and AOL want more attention for their shows, they will have to advertise in some more traditional spaces. It can still be disruptive, as Vuguru CEO Larry Tanz pointed out in a recent conversation, arguing traditional advertising remains “the most accessible.”
If they protest tradition, then they need to work with advertisers on being more innovative.
“Advertisers need to think about ways they are engaging with their audience,” Keyvan Peymani, head of digital at ICM Partners, told TheWrap. “Digital has always been that place where people talk about how we should engage the audience more. The reality is that most advertisers haven’t been doing a lot of interesting things.” (more…)
April 28, 2013
by Eliot Van Buskirk
Although it was designed to help the people who put music into television shows find more tunes to match the mood of their show, Curation Station, one of the hacks to emerge fromTVnext Hack 2013 this weekend, also works just fine as a method for extending your taste from television to music.
Simply enter the name of a television show, and this web app mines Rdio and Watchwith to figure out what songs have appeared on that show. Then it analyzes their attributes using The Echo Nest’s API. (Curation Station is the work of music hack day hall-of-famer Paul Lamere, director of development for our publisher The Echo Nest.)
Once Curation Station understands the musical tendencies of the show, it can extrapolate them out to everything on Rdio, finding all of the music that would fit on that particular show. Then, you can tweak the above-pictured chart in all kinds of ways, perhaps most interestingly for music supervisors, by familiarity, so if they have a big budget they can try to license a big hit that fits the mood, or a find a less familiar artist to fit a smaller budget. Oh, and you can listen to every dot on the graph instantly, so this is a full-fledged music player too (with full tracks if you subscribe to Rdio).
Music supervisors could find this interesting, quite obviously, but if you love a show (or the mood of that show), this could be a fun way to check out new music using an entirely new starting point.
Wait, so now you can watch television and still feel productive, because you’re looking for shows that can improve your music collection? Whatever helps you get through the day.
A bridal shop window in the San Gabriel Valley.
SAN MARINO, Calif. — Beneath the palm trees that line Huntington Drive, named for the railroad magnate who founded this Southern California city, hang signs to honor families who have helped sponsor the centennial celebration here this year. There are names like Dryden, Crowley and Telleen, families that have lived here for generations. But there are newer names as well: Sun, Koo and Shi.
A generation ago, whites made up roughly two-thirds of the population in this rarefied Los Angeles suburb, where most of the homes are worth well over $1 million. But Asians now make up over half of the population in San Marino, which has long attracted some of the region’s wealthiest families and was once home to the John Birch Society’s Western headquarters.
The transformation illustrates a drastic shift in California immigration trends over the last decade, one that can easily be seen all over the area: more than twice as many immigrants to the nation’s most populous state now come from Asia than from Latin America. (more…)
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