Monthly Archives: November 2012
NOVEMBER 19, 2012
BY ANDREW COUTS
A report from the U.S. House’s Republican Study Committee that criticizes the current copyright system was quickly removed from the organization’s website after alleged complaints from Hollywood lobbyists. Here’s everything you need to know, and why you should care.
Few issues rile up civic-minded Web users like copyright policy – and for good reason. U.S. copyright laws are ground zero in the fight between content creators – Hollywood movie studios, record companies, software creators, etc. – and us, the Web users, who “consume” that content. Copyright is the reason the largest Internet service providers in the U.S. are about to start bombarding subscribers with notices that say they may be breaking the law by clicking certain links. It is the force that has confused the idea of ownership in the digital era to the point that it is no longer recognizable. And it is for these reasons, and many others, that so many believe copyright reform is critical for both Web users, and the U.S. economy at large.
Which is why many an eyebrow raised on Friday after the influential Republican Study Committee (RSC) released a policy brief that called for a major overhaul of U.S. copyright policy. The findings and recommendations in the study, which is entitled “Three Myths About Copyright Law and Where to Start to Fix it,” were so “reasonable” that copyright reform evangelists in the technology community immediately jumped on the report as a sign that Washington may soon shed itself of the Hollywood lobbyist-imposed view of copyright, and begin fighting for consumer-focused change. (more…)
This post is also available in: Spanish
As Latin America’s use of mobile devices has surged, a number of different trends have emerged. Below we identify 5 key ones to help marketers and media professionals refine their mobile campaigns and obtain optimal results.
#1 Four Latam countries are among the fastest-growing Android and iOS markets
According to Flurry, a mobile application analytics firm, a number of Latin Americancountries are among the fastest-growing iOS and Android markets in terms of active devices. While China is #1 with 401% growth in terms of adoption, Chile is second with 279% growth in terms of smart devices, followed by Brazil (220%), Argentina (217%), and Mexico (193%).
#2 Latin American smartphone sales to hit 145 million
This is the projection from Pyramid Research for 2017—and it will be a fourfold increase compared to 2011. Here’s a look at recent numbers in smartphone sales for major Latam markets: (more…)
This post is also available in: Spanish
Predicting the future is always tricky, but different industry associations have made forecasts for different forms of media in Latin America for the next few years, all based on current trends. Using this data, here’s what experts say that Latin America’s media market will look like in the near future.
#1 THERE WILL BE 359 MILLION INTERNET USERS IN LATIN AMERICA BY 2015
Currently the population of Latin America is at around 575 million but according to the Comisión Económica para América Latina y el Caribe (CEPAL), by 2015 Latin America will have 598 million people. (This count includes Puerto Rico, projected to have 4.1 million people by 2015, but excludes non-Spanish-speaking countries like Haiti and French Guyana.)
According to a May 2012 projection from Registro de Direcciones de Internet para América Latina y Caribe (LACNIC), by 2015 Internet penetration will reach 60% in Latin America. Since 60% of 598 million is 359 million, it appears that Latin America will add 127 million Internet users over the next 3 years to its current total of 232 million Internet users. (more…)
This post is also available in: Spanish
We’ve seen clear indications of mobile web use spiking in all of Latin America through very clear market indicators. These include robust rates of smartphone/tablet adoption and gigantic upticks in mobile broadband subscriptions in Argentina, Brazil, Mexico, Colombia and several other markets.
However, for anyone considering increasing their mobile advertising campaigns in Latin America—or even trying out a mobile media campaign for the first time—understanding mobile usage patterns is key.
A recent large study from Accenture seems to offer some interesting data points about mobile Internet users around the world. The firm surveyed more than 17,000 people in 13 countries, including France, Germany, Austria, South Africa, Spain, Finland, Italy Russia, the United Kingdom and also Brazil and Mexico.
#1 Android Rules
For 90% of the mobile Internet users in Mexico and Brazil that were surveyed, the operating system is the most important thing to consider when purchasing a smartphone. Out of all respondents from all countries, 41% prefer Android, 22% prefer iOS and only 8% prefer Blackberry. (more…)
November 16, 2012
English is still the most widely spoken language on Facebook, but a new challenger is rising. According to statistics from Socialbakers, a growing number of new users speak Portuguese, the third-most-popular language on the social network.
Socialbakers tracked the growth of users’ primary languaged from May 2010 through November 2012 to find that an overwhelming amount of new users speak Portuguese. In terms of overall numbers, English is still king among new users, but Portuguese has seen a great increase in terms of percentage.
Arabic placed second, and German a distant third.
Ever since SFMusicTech on Oct 9, I’ve been meaning to blog about the whole internet radio fairness act thingummybob. Almost every day someone has asked me: “What do you think about the proposed Internet Royalty Fairness Act?” and I haven’t had a proper answer. I’ve thought all kinds of things about it in the dead of the night, but those thoughts are often conflicting.
I had a vague understanding of the current system as it pertains to me, but didn’t feel that I had enough authority to write on the subject. So, I decided to do what I usually do: read up. I would absorb the fascinating history of internet performance royalties: what laws were made, when, what was the historical context, who was involved and who had the power. Then, I’d learn how the current laws are applied and what are the proposed changes.
This took a long time.
In between being a mom, being on tour, filing my 2011 taxes, recording a new song and scoring a TV commercial….I’ve been reading everything I can find and talking to people who know about it. The subject of internet performance royalties is not only mind-numbing and very hard to focus on, especially when you have a toddler attached to your leg, but it is also joyless. It’s not rocket science, but I think rocket science would be more fun. (more…)
By Peter Rutherford
Wed 14 Nov 2012
SINGAPORE (Reuters) – China lies at the heart of global expansion plans for many of the world’s biggest sports organizations. But whether it’s the search for a new superstar or selling caps to 1.3 billion people, most find cracking the Chinese market a whole new ball game.
Among the heavy hitters of North American sport, only the National Basketball Association seems to be a slam-dunk with Chinese fans so far, thanks in no small part to Shanghai-born Yao Ming’s success with the Houston Rockets.
After getting off to a slow start in China, the NFL has been ramping up its efforts to match those of the NBA and Major League Baseball, though unlike the other leagues it has no plans to stage a game there anytime soon.
The Ultimate Fighting Championship (UFC), with its high-octane China debut in the glittering gambling Mecca of Macau on Saturday, is the latest sports organization from the United States to look East for future growth.
The world’s biggest mixed martial arts (MMA) promotion is keen to muscle in on the action in China and while other leagues take it one step at a time, the UFC can afford to adopt a more aggressive approach, its Asia chief Mark Fischer told Reuters.
“We are moving faster than the other leagues simply because we can,” said Fischer, who was one of the key figures in the NBA’s drive into China before moving to the UFC.
“Fighting is universal. It doesn’t require a full team, it doesn’t take a ton of explanation about the rules, you watch it and you understand it.”
The UFC has worked to distance itself from an early incarnation as a blood-spattered spectacle to a highly professional combat sport blending striking and grappling martial arts such as boxing, Brazilian jiu-jitsu, muay Thai, wrestling and judo.
The UFC’s popularity with the male 18-34 demographic in the United States helped bring a seven-year deal with FOX Sports Media Group, reported to be worth around $100 million per year. (more…)
November 15, 2012
by Seth Fiegerman
Consumers and businesses worldwide will make more than $1 trillion in purchases from mobile devices by 2017, as the technology enabling mobile payments becomes increasingly common, according to a new report from IDC Financial Insights, a market research firm.
IDC predicts that the vast majority of these payments will come from mobile commerce, which includes things like making purchases through a company’s mobile website. NFC payments will make up a significant chunk as well, as this technology comes to more smartphones and retailers upgrade to point-of-sale terminals.
“The growing prevalence of smartphones is enabling a variety of mobile payment methods, which combined are becoming a significant share of global commerce,” said Aaron McPherson, IDC’s practice director of worldwide payment strategies, in a statement. “We expect growth rates to continue to accelerate as consumers and retailers become more comfortable with the technology.”
While $1 trillion might sound like a lot, IDC points out that it’s still just 2.5% of the total global payments that could be processed through mobile devices by 2017 if the technology and demand were there.
Much of this, as IDC points out, depends on financial institutions, telecoms and retailers coordinating on standards for mobile payments going forward. If not, IDC says, mobile payments may grow at a slower rate in the coming years.
Mashable U.S. & World
November 14, 2012
by TED Talks
Box World Tour Chicago - Nov 28, 2012
When Bono accepted the TED Prize in 2005, he offered this wish: that aid to Africa not be thought of as a celebrity cause but as a global necessity. Here, he picks nine talks that express equally powerful ideas and shares why each needs to be spread.
Kate Coleman: Eradication needless blindness
“Kate Coleman is the quietest storm that ever blew into town. Gorgeous, dulcet tones take you through some tough and innovative thinking on how to quite quickly eradicate the scourge of needless blindness.”
To see videos of speakers below go to website here. >www.mashable.com/2012/11/14/bono-ted/
Seth Godin: How to get your ideas to spread
“Describing a revolution in media in the most unrevolutionary terms, this talk is an understatement. Smart, funny dude would be my understatement.”
Bill Gates: Innovating to zero!
“I’m choosing this over his talk on malaria, which is hard for me. But the challenges set out here — to re-examine the role of a safer nuclear power in the light of the clearly worsening climate crisis — are bold alongside renewing our look at renewables. The fireflies don’t work as well as the mosquitos did, though.”
Wael Ghonim: Inside the Egyptian revolution
“This man was standing right there when the 21st century began. The Arab Spring, whether it goes right or wrong, will be seen as that important in history — the traditional power pyramid turned upside down and Egypt, of all places, from now on at the base instead of the tip.” (more…)
RadioandMusic.com’s recent gathering in Mumbai, has led to some very eye-opening revelations about music consumption in India, the Digital era has defiantly impacted the Indian Sub-Contieneant with 65% of the market now being classed as digital with over 200 million consumers in the market, leading to 10-12 billion paid transactions last year.
The ‘Global Music Industry Overview’ at Radioandmusic.com’s Nokia Music Connects 4 had a panel discussion moderated by Mobilium Global CEO Ralph Simon on the ‘New Music Ecosystem’. The other members of the panel were Hungama Digital Media Entertainment MD and CEO Neeraj Roy, Youtube APAC head of music Anthony Zameczkowski, Nokia Entertainment operations director James Bradbury, EMI Music India MD and CEO T Suresh and Fountainhead Promotions and Events chairman Brian Tellis.
The panel started of the discussion by highlighting the importance of social media and television in the music market today and expressed that there was a need to utilize these opportunities to ensure revenue streams are fully maximised. (more…)
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