Monthly Archives: October 2012

Bigger Than Psy: 2NE1 And The Future Of K-Pop

Zack O’Malley Greenburg
, Forbes Staff

The event roster for the PrudentialCenter in Newark, New Jersey, is fairly diverse. On any given night, the arena might play host to an American Idol concert, a hockey game or a death-metal mini-festival. But on August 17th, the main attraction was something unusual
even for a bastion of bizarreness.

Just before bass started thumping, a projector illuminated the curtain with images of a diamond, a spade, a heart and a club, representing the four diminutive members of the musical act known as 2NE1. Pronounced “twenty-one,” as in blackjack’s magic number, the group—CL, Bom, Minzy and Dara—proceeded to stomp across the stage as a crowd of 10,000-plus rapped and sang along with them in Korean.

“I think Korea right now is really passionate about music. I mean, everybody is, but we’re passionate about performing and we love music,” CL explained when the group stopped by FORBES’ New York headquarters a few days later (see full video below). “So I think the world is feeling that right now, feeling the energy.”

The world certainly is feeling the energy of Korean pop music—better known as K-Pop—in general, and one need only look at Seoul rapper Psy’s viral “Gangnam Style” video for evidence. The clip has racked up over 475 million YouTube views in since its launch three months ago; Psy himself was recently signed to Schoolboy Records, the Universal Music Group imprint run by Scooter Braun, who also manages Justin Bieber, Carly Rae Jepsen and Asher Roth. (more…)

Culture Moves Before Politics: Diversity Speaker Jeff Chang’s Q&A in ColorLines

The Lavin Daily
Diversity | October 19, 2012

Culture Moves Before Politics: Diversity Speaker Jeff Chang's Q&A in <em>ColorLines</em>

When culture leads, politics will follow. Eventually. So says diversity speaker Jeff Chang, who is currently Stanford University’s Executive Director of the Institute for Diversity in the Arts. In a Q&A in ColorLines, where he is a founding editor, Chang explains the significant role that the arts and cultural collaboration play in enacting change in government and policy.

“Culture is still bubbling and culture still has a very strong role to play in this very polarized, very divided political stalemate that we’re in right now,” he said in the interview. Citing the story of Jose Antonio Vargas, an undocumented student in the U.S., that was featured on the cover of TIME Magazine, Chang says the rise of storytelling can make a tremendous impact on policy. In the case of Vargas, it only took twelve hours after the article hit the web for President Obama to issue a directive, dubbed Deferred Action for Childhood Arrivals, that would protect undocumented immigrant youth from deportation for up to two years and authorize legal work permits. Further, telling a story in a collaborative method has become and important vehicle for enacting change.

“What’s happened in the last two or three years,” Chang said, “is that people have said, ‘Let’s get organized.’” Collective movements such as Occupy, UndocuQueer, and Creative Time have brought people together in creative ways to send a powerful message. Which, Chang says, they “did by calling to the imagination as opposed to calling to the older sense of how you organize in politics.”

Named by The Utne Reader as one of “50 Visionaries Who Are Changing Your World,” Chang is dedicated to breathing new life into the discourse on multiculturalism and race relations. In his books Can’t Stop Won’t Stop and Who We Be, he combines his signature laid back, “street-cred,” style with an impressive grasp of history to explain how culture, race and politics intertwine. He will be participating in the upcoming Facing Race 2012 National Conference this November, where he and his peers will advocate for racial justice and equality.

YouTube’s Mobile Views Have Quadrupled In 18 Months (GOOG)


Owen Thomas, provided by

Wednesday, October 10, 2012

Justine Ezarik

YouTube executive Robert Kyncl said at a conference that views from mobile devices now account for a quarter of views on the Google-owned video site.

“We’re experiencing a massive consumer shift,” Kyncl said at the Abu Dhabi Media Summit. “Mobile has increased from 6% to 25% in last 18 months across the whole of YouTube.”

That figure is up dramatically from the latest official statistics YouTube provides. The company has previously announced that mobile traffic tripled in 2011 and stood at 20 percent of total views.

The shift to mobile has been evident across all online media. But mobile has been particularly difficult for YouTube. Until recently, it didn’t serve advertising on most of its mobile traffic, and vulnerabilities in its site allowed hackers to inflate the number of mobile views some videos received.

YouTube has addressed those issues, though, and rolled out a new mobile app for the iPhone that allows it to display ads.

NBA’s international growth on rise as China hosts twice

USA Today
Jeff Zillgitt, USA TODAY Sports

October 9. 2012 - Growing up the child of travel executives, Heidi Ueberroth had a chance to see the world. In ways that aren’t always obvious, the experiences shaped her career

Clippers 10-08-12

Given her background and her father’s influence — Peter Ueberroth was the president of the Los Angeles Olympic Organizing Committee for the1984 Summer Games and Major League Baseball commissioner from 1984 to 1989 — it’s no surprise Heidi Ueberroth is the president of NBA International. She heads the league’s ambitious efforts to make the NBA even more popular worldwide through business and grassroots programs.

“Certainly, our philosophy is that it starts with the game and what happens on the court, and you also have got to be a part of helping drive participation. That’s a fundamental for us,” Ueberroth said.

Because of last season’s lockout, the NBA did not play outside of North America for preseason or regular-season games. But the league is back with a strong international presence in 2012-13, playing preseason games in Istanbul, Berlin, Milan, Mexico City, Barcelona, Beijing and Shanghai — all sellouts according to the NBA – and a regular-season game in London between the New York Knicks and Detroit Pistons on Jan 17.

The Dallas Mavericks play FC Barcelona in Barcelona today, and the defending champion Miami Heat and Los Angeles Clippers play twice in China — in Beijing on Thursday and in Shanghai on Sunday. The Mavericks and Boston Celtics were in Europe last week, and the Orlando Magic and New Orleans Hornets played in Mexico City on Sunday. (more…)

Calculate the ROI of Social Media

Brian Solis
October 2012

Guest Post by Jaap Favier, managing partner of The Small Circle

What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be with friends. The secret of bars is that they convert our quality time into cash. Like bars, social media are places where friends meet. The best social media programs also convert the consumer’s social time into a brand premium, reaching a return on investment (ROI) up to four times as high as the ROI of a TV commercial.

The time with friends and relatives is worth a lot to us. It’s worth our paycheck. A close look at the average bar tab or restaurant check—even the costs of a family holiday or yacht—reveals that we spend what we earn per working hour for an hour of time with friends. Pew Research data confirms this remarkable fact: an extra hour per week with friends makes consumers just as happy as an extra hour’s worth of salary. It makes sense: if we valued a working hour more than an hour with our buddies, we wouldn’t go to happy hour but stay at the office. Branded blogs, Facebook fan pages, YouTube channels,

Twitter accounts, and Pinterest boards serve as online bars, where:

Staff speaks to visitors.
Marketers promote the brand, just like waiters in a bar do. Some of the fans and followers listen but rarely pass the commercial messages along. As a result, the stream of service messages and sales promotions on sites like the JetBlue Twitter account offers the airline’s 1.7 million followers hardly any quality time.

Strangers introduce themselves.
Bloggers, tweeters, and vloggers use branded content to make a good impression on the strangers and acquaintances that come to their online venue. Some of the readers start a dialogue, and when it clicks, the blogger and engaged reader will often agree to meet face-to-face, according to a study by Technorati.

Friends converse with each other.
Consumers pick up branded content and “like” and share it with friends. Some comment and chat, often with close friends. TOMS Shoes, for one, feeds these dialogues on its Facebook page. The shoe brand gives one pair of shoes to children in third-world countries for every pair it sells. With daily footage of delighted children and articles about poverty, the brand gives fans food for thought and conversation. (more…)

Are Big Media Companies Driving Off A Cliff?

Deadline New York
By DAVID LIEBERMAN, Executive Editor
Friday October 12, 2012

That’s the critically important question that’s being debated  across the industry and — finally! — head-on by two of the Street’s savviest analysts: Bernstein Research’s Todd Juenger and Craig Moffett. Juenger kicked things off in a note last week, and Moffett delivered his response today. The core issue is whether millions of consumers will cut the pay TV cord rather than accept ongoing price hikes driven by network owners including Time Warner, ViacomNews CorpDisneyNBCUniversalCBS, and Discovery. For competitive reasons, they want to pack more original shows and high-priced sports on to their schedules — and pass the rising costs along to cable and satellite providers. But the pay TV distributors say that they’d need to pass their higher costs on to consumers, and too many are so cash-strapped that they’ll simply cut the cord and watch shows from over-the-air broadcasts or low-priced Internet services such as Netflix. If things continue, the argument goes, then Big Media will have to abandon the lucrative and ubiquitous basic cable bundle that requires customers to pay for lots of channels that they never watch. If that happens, and channels are offered a la carte, no more than 10 would be profitable enough to survive, Needham & Co analyst Laura Martin estimates.

Here’s a synopsis of the arguments Junger makes in defense of programmers — and Moffett’s explanation why he thinks they’re headed off a cliff:

uenger: Consumers are more willing than they let on to pay for pay TV. Basic cable rates have grown about 4% a year. While that’s higher than the inflation rate, it’s also lower than lots of other expenses that people accept including dog food. It certainly hasn’t resulted in widespread cord cutting; about 90% of all households continue to subscribe to pay TV. Viewing is up — and so is the quality of TV programming. What about a la carte? (more…)

The New Yorker

OCTOBER 3, 2012
Posted by 


It can take the uninitiated a minute to realize that “Gangnam Style” is satire. When the absurdly infectious single by Korean pop star PSY appeared in July, the video had all the hallmarks of earnest K-pop: highly engineered dance routines, over-the-top styling, and the Technicolor production values honed by Seoul’s hit-making industry, which my colleague John Seabrook describes in the magazine this week in his piece, “Factory Girls.”

But the most important thing that “Gangnam Style” has is a sense of humor about itself. (If you haven’t yet seen it, put down your surgical instruments or air-traffic-control headset or whatever else might be distracting you, and watch it now.) Its satire made it a viral phenomenon with three hundred million views on YouTube, surpassing and mocking the earnest K-pop products, and thus proving, as Seabrook says, that “cultural technology can only get you so far.” (more…)

Entrepreneurs in Latin America – The lure of Chilecon Valley

The Economist

As America shuts out immigrant entrepreneurs, Chile welcomes them

Oct 13th 2012 | SANTIAGO | from the print edition

ONE by one they came to the stage and pitched their ideas to the crowd. There was the founder of, which makes software that helps landlords mint more money from their properties. There was the co-founder of Chef Surfing, an online service for people looking to hire chefs, and for culinary wizards keen to tout their skills. And the creator of Kedzoh, which has an app that lets firms send short training videos to workers via their mobile phones or tablet computers.

These and other start-ups, some sporting fashionably weird names such as Chu Shu, Wallwisher and IguanaBee, won rapturous applause from the entrepreneurs and venture capitalists in the audience. To your correspondent, who is based in Silicon Valley, it all felt very familiar. Yet this scene took place in Chile, a nation better known for copper-mining and cheap wine than for innovation.

Many countries have sought to create their own versions of Silicon Valley. Nearly all have failed. Yet Chile’s attempt is interesting because it exploits the original Silicon Valley’s weak spot—America’s awful immigration system. When the home of free enterprise turns away entrepreneurs, Chile welcomes them. (more…)

Asia-Pacific Poised to Dominate North America as World’s Top Ad Market, According to ‘Most Comprehensive’ Edition of the eMarketer Global Media Intelligence Report


NEWSROOM eMarketer’s latest news, announcements, and media resources.

Digital Grabs Greater Share After Global Ad Spending Passes Half-Trillion Mark

NEW YORK, NY (October 10, 2012)—eMarketer, in collaboration with Starcom MediaVest Group (SMG), today released its annual Global Media Intelligence report on media trends in major markets worldwide, for brands to use as they plan advertising budgets and strategy for 2013.

According to the report, China is set to become the world’s second-largest advertising market in 2013, and the second-largest digital advertising market the following year, behind the US. As a result, Asia-Pacific is expected to surpass North America in total ad spending in 2014, thanks to extraordinary growth rates in internet and mobile internet usage, as well as rapid growth in digital advertising spending.

Some other key findings include: (more…)

The List of the 100 Companies that Matter Most in Online Video in 2012

Discover our 2012 list of the 100 companies doing the most interesting and innovative work in streaming video. Did your favorites make the list?

Our panel of 11 streaming media experts has spoken, and these are the 100 companies doing the most important and innovative work in online video today. Read our introduction to learn more about how the list was created.

(You can see many of these companies and their products and services in person at Streaming Media Europe in London next week, Streaming Media West in Los Angeles next month, and at Streaming Media East in New York in May.)


Adobe Systems, Inc.


AEG Digital Media


Akamai Technologies