Monthly Archives: June 2012

Why Baby Boomers are the innovators of the future

Are Baby Boomers the face of the innovative startup of the future?

Think “innovative startup” and the picture of an entrepreneur under 30 generally comes to mind — someone ready to feed new products to the coveted 18-to-34 demographic.

It’s time for a new picture.

Baby Boomers are starting companies at a faster pace than ever before, according to a March report by the Kauffman Foundation and younger workers lack the disposable income and job prospects they once had. This means we may be witnessing a passing of the innovation baton to members of the older generation. As older Americans begin to define the debate around innovation, then the generation gap will soon make its presence felt in innovation hubs like Silicon Valley.

The 18-to-34 demographic, of course, was largely the creation of the previous mass media era, offering an easy heuristic for understanding the consumption habits of the youngest generation. If, as venture capitalist Vinod Khosla once suggested, people stop trying new things after age 30, the 18-to-34 demographic was always the sweet spot of the market for new innovations.

But not anymore. As Matt Miller writes, America’s youth is struggling.

Meanwhile, the 55-to-64 demographic now boasts the highest rate of entrepreneurship in America, while – surprise! – the lowest rate of entrepreneurship actually belongs to the 20-to-34 demographic. That’s not all. The fastest rate of social media adoption now also belongs to the Baby Boomers and seniors, according to 2010 data from eMarketer. While there are still more Millennials than Baby Boomers who are active on social media, Facebook has become the type of place where your grandparents might hang out, with 47 percent of all Boomers now maintaining a social media presence.

Facebook CEO Mark Zuckerberg may be the face that comes to mind first when you think “innovative startup,” but the data paints a different portrait. (MANDEL NGAN – AFP/GETTY IMAGES) Not surprisingly, the private sector is taking notice. Earlier this month, Pfizer debuted a much talked-about site,, which sought to understand the changing ideas, thoughts and biases of the older generation. The Pfizer campaign, which was intended to create a dialogue around getting older and living better, found that most people expected to retire around age 64 and live until they were 84. More impressively, this 64-to-84 demographic showed a remarkable optimism about the future. Contrast that optimism with what many disillusioned recent college or graduate school graduates must be feeling as they face limited career prospects, a huge student loan debt burden and a nagging sense that many in the political establishment are ignoring the issues most important to them. (more…)

Mojo Monday: Abigail Washburn Builds U.S.–China Relations With a Banjo

It’s Mojo Monday, and as always, I’ve got a little something-something to lift your creative spirits, buoy you up, help you get your mojo on, and nudge (or better yet, catapult) you into writerhead.

As a (reluctantly) repatriated expat in China (nearly 5 years in Shanghai), I think a good bit about U.S.–China relations. I took one look at Abigail Washburn singing in Chinese and playing her banjo, and I thought, “Wow, I sure hope Obama is using her in delicate negotiations.” (If, like me, you’re smitten after watching this amazing TED talk, you can check out a schedule of Washburn’s upcoming performances here.)

Watch. You’ll see what I mean

Global digital TV penetration reaches 50%

Advanced Television
June 2012

About 370 million digital homes were added around the world between end-2007 and end-2011 – or an average of 93 million more digital homes each year, according to a report from Digital TV Research. The Digital TV World Databook estimated that this took the digital TV household total for the 80 countries covered in the report to 675 million.

Simon Murray, author of the report, said: “Half the world’s TV households now receive digital signals. Digital TV penetration climbed from 23.5 per cent at end-2007 to 48.5 per cent by end-2011.”

He added: “However, there were still 714 million analogue TV households (mostly terrestrial and cable, with a few analogue DTH ones) by end-2011. This total was down from 989 million at end-2007.” (more…)


June 22, 2012
By NALIP member Marcia Nunes, Cinemarcia

Over the past decade, we have seen the rise of a powerful new consumer class in the entertainment space – Latinos are increasingly becoming one of the most important demographics on the market.

According to the annual Multicultural Economy report produced by the Selig Center for Economic Growth, Latinos have experienced a 108% gain in disposable income over the past ten years, a large part of which has been used towards entertainment spending. In fact, Latino households boosted their yearly entertainment budgets by 23.9% in the previous 10 years, while most other demographic groups tightened discretionary spending. The current Latino buying power in the United States is at $1 trillion, making it larger than the national economies of all but 14 countries in the world.  Moreover, this buying power is expected to grow another 50% in the next three years, to $1.5 trillion in 2015.

What this means for the film business is a huge amount of unexplored potential. The Latino market has not been directly catered to until quite recently, and the possibilities are only beginning to be tapped. In the past couple of years, demographic studies have all shown the Latino population as the most voracious moviegoers. While overall admissions in the United States were down 4% from 2010 (according to 2011′s MPAA Theatrical Market Statistics report), Latinos were more likely than any other demographic group to go to the movies. They report the highest annual attendance per capita, seeing an average of five movies a year. And while Latinos only represent 16% of the country’s population, they represent 24% of all frequent moviegoers (those who attend at least one movie per month), a group that drives 50% of the country’s yearly box office intake. (more…)

How Asians displaced Hispanics as biggest group of new US immigrants

The share of Asians among US immigrants has been growing for years, but the data released Tuesday show that a decline in Hispanic immigration is equally important.

By , Staff writer / June 19, 2012

A man carrying the American flag marches during the Chinese Lunar New Year Parade in the Chinatown section of New York in this file photo.

Shannon Stapleton/REUTERS/File

Asians now make up the largest share of immigrants – both legal and illegal – coming to the United States annually, outpacing Hispanics, according to a nationwide study by the Pew Research Center in Washington.

The study, released Tuesday, found Asian Americans are not just the fastest-growing racial group in the US, but they are best educated with the highest incomes.

The increase in Asian immigrants coincides with a decline in Hispanic immigration. Stricter immigration enforcement in the US takes a greater toll on Hispanic immigrants because data show they are more likely to be here illegally. For example, 45 percent of Hispanic immigrants are undocumented compared with about 13 percent of Asian immigrants, according to the survey. (more…)

Forecast: Mobile entertainment revenues to eclipse $65B in 2016


June 13, 2012
By Jason Ankeny

Mobile entertainment revenues will exceed $65 billion annually by 2016, up from $36 billion worldwide in 2011, according to a new forecast issued by Juniper Research.

Juniper notes that while the industry’s transition to an app store-centric ecosystem has dramatically boosted consumer adoption of casual games, it has also driven the development and consumption of infotainment services like leisure and lifestyle applications. The growing popularity of tablet devices is additionally fueling demand for mobile entertainment services.

“For applications such as streamed TV, multiplayer gaming or casino gambling, tablets offer a richer, more immersive experience than smartphones,” said Juniper report author Windsor Holden. “This is already translating into markedly higher usage–and consumer spend–on selected apps within these areas.”

While Juniper anticipates that overall mobile entertainment revenues will continue to increase steadily over the next five years, some segments will fare better than others. For example, mobile music will see growth in streaming subscriptions and full-track downloads offset by a continued decline in ringtone revenues. Juniper anticipates that the Far East and China will drive the largest share of mobile entertainment revenues throughout the forecast period.

An E-Reader Revolution for Africa?

The Wall Street Journal
Friday, June 15, 2012

Schools in developing countries are experimenting with digital books; endless titles, spotty electricity

June 2012


David Norman/Crossroads United Methodist Humble school students learning how to use Kindles in February. ‘It took the kids just a few days,’ says a teache

It is time for a vocabulary lesson in Bernard Opio’s sixth-form class at the Humble Primary School in Mukono, Uganda. One new word the students have already learned this year is “Kindle.”

Mr. Opio instructs them to pull out their Kindle e-reading devices. Within seconds, most of the teenagers have a digital Oxford English Dictionary open on their screens. “It took the kids just a few days to learn how to use them,” says Mr. Opio.

The Humble School, which serves needy children in a part of Africa ravaged by poverty and HIV, is on the front lines of an effort to reinvent developing world literacy programs with technology. The premise is that the new economics of digital publishing might make more and better books available in classrooms like Mr. Opio’s.

“Instead of just having 1,000 books, they have 10 times or 100 times that,” says David Risher, co-founder of a San Francisco-based nonprofit called Worldreader that is leading the experiment in Uganda and two other African countries. (more…)

MundoFox Snares Toyota, T-Mobile, L’Oreal Ahead of Launch

Ad Age Media News

News. Corp Hopes to Challenge Univision in Spanish-Language Broadcasting

By: Published: June 18, 2012

When MundoFox, the new U.S. Spanish-language network set to arrive in August, debuts the first ad won’t be a typical 30-second commercial for a packaged-goods product or a car brand, but rather a trailer for a new movie about two mothers trying to turn around an inner-city school.

That’s not the only nontraditional thing to note about MundoFox, a joint venture between Colombia’s RCN and News Corp. designed to shake up the staid lineup of Spanish-language broadcasters in the U.S. For years, Univision Corp.’s Univision has dominated the category, accompanied by flanker networks TeleFutura and Galavision and NBC Universal’s Telemundo playing the Pepsi to Univision’s Coke. Now MundoFox, which expects to reach more than 75% of the U.S. Hispanic households by the time it arrives, hopes to broaden the sector with a new broadcast operation — the first new broadcast network in the U.S. since Time Warner and CBS combined UPN and the WB into The CW in the fall of 2006.

In addition to the movie trailer for “Won’t Back Down” — a promotional effort by sister company 20th Century Fox — MundoFox’s air will include commercials from at least 12 charter advertisers including L’Oreal, Toyota Motor Sales USA and T-Mobile USA, according to Tom Maney, senior VP-advertising sales at Fox Hispanic Media. In addition to TV ads, their buys include custom “capsules” on air, web chats with actors and actresses online, integration with host segments around airings of movies, placement in prime-time shows and appearances in digital and social-media venues hosted by the network. (more…)

The Surge of the NBA’s International Viewership and Popularity

Alicia Jessop
, Contributor

Nearly six months after the NBA lockout ended, NBA fans across the world and the league’s executives have much to celebrate.  Tonight the Oklahoma City Thunder and Miami Heat will face off for Game 2 of the 2012 NBA Finals.  Although the 2012 NBA season was shortened as a result of the lockout, fans have not turned their back on the league.  In fact, fans in 215 countries from Iceland to Madagascar and Afghanistan to Sri Lanka, will watch as The Finals are streamed in 47 different languages.  Additionally, the NBA expects that 278 million fans will follow The Finals through social media networks.

The large surge in international viewership of The Finals is driven in part by the vast number of networks and online outlets that are televising the event.  This year, 90 international television, radio and online outlets will air The Finals.  Notably, this season, fourteen international networks are airing The Finals for the first time.  These networks are located in:  Cameroon, Georgia, Ghana, Greece, Mexico, Mongolia, New Zealand, Russia, South Africa and Turkey.  The growth of international interest in the NBA is further demonstrated by the amount of international media that will converge upon Oklahoma City and Miami to cover The Finals.  1,800 media members total have been credentialed to cover The Finals.  12.6 percent of all media covering The Finals are international media members, as 227 media members representing 34 countries other than the United States are credentialed to cover The Finals.

Social media networks have also increased the NBA’s worldwide fan base.  According to the NBA, the league has built one of the largest social communities in the world, with more than 278 million likes and followers.  The official NBA, team and player pages combined across Twitter and Facebook have accumulated more than 226 million likes and followers.  In China, the NBA is the number-one sports league across social media with 52 million fans on the league’s official accounts.  The NBA has enjoyed over 883 million videos viewed on YouTube since 2005.  Much of the NBA’s social media success is driven by international fans, as nearly 50 percent of the league’s followers on Facebook, Twitter and YouTube are international.

The surge of international interest that the NBA has seen in recent years is arguably driven by a number of factors.  First, in the off-season, coaches, players and team personnel travel overseas to promote basketball and the NBA through various goodwill clinics and events.  The growth of interest in the sport has also caused the NBA to open offices in 15 international markets.  Additonally, team rosters are largely made up of international talent.  Approximately 20 percent of the league’s players are international, as 79 international players are on team’s rosters.  Four of the league’s international players play for teams competing in this year’s Finals:  Oklahoma City’s Serge Ibaka (Congo) and Thabo Sefolosha (Switzerland), and Miami’s Ronny Turiaf (France) and Joel Anthony (Canada).

When asked specifically what is driving international interest in the NBA, Heidi Ueberroth, NBA President, International provided the following insight:

“It’s all about the game.  The Playoffs were incredible, and The Finals match-up features All-Star players that are known worldwide.  Basketball’s popularity is at an all-time high.  Fans want to see the very best compete and what’s unique in our sport is that the best players in the world play in a single league.  Basketball is the number-two sport globally with an estimated 500 million people playing the game.  We work with FIBA, the governing body of basketball, and local federations on developing the game at the grassroots level.  We believe our joint efforts to encourage participation helps bring fans to the game.”

Hispanic Millennials vs. Hispanic Thirty-Somethings: How They’re Different.


June 2012
Most advertiser sweet spots fall in between the adult 18 to 49 demographic … yet among Hispanics, specifically; this demo is less culturally monolithic than ever. Major differences exist between adult Hispanic Millennials (18- to 29-year-olds) and Hispanics in their thirties. Although very close in age, these age groups are distinct from each other in ways that are essential for marketers and content developers to understand.

The main source of their differences is where they were born. The majority of today’s adult Hispanic Millennials – 59% — were born in the U.S. In contrast, 65% of Hispanics in their 30s are foreign-born. To this point, most Latinos have been immigrants. But with immigration at a near-standstill and U.S.-born Hispanics rapidly aging into young adulthood, the proportions are shifting.

Here are some of the ways adult Hispanic Millennials are different from thirty-something Hispanics, according to an analysis of Simmons data:

Prefer English, but bilingual at home . Two-thirds of adult Hispanic Millennials prefer to speak only or mostly English in their everyday lives – but at home, 74% speak some combination of Spanish and English. Hispanics in their 30s prefer to speak more Spanish, and are more likely to live in Spanish-dominant households. (more…)