Monthly Archives: April 2012

Kaiser Permanente Inspires Latinos to Live a Healthier Life Through Music

Hispanic PR Blog
04/25/2012
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Kaiser Permanente has launched “Música es salud” (Music is Health), the industry’s first in-language website where users can download music to support them in living healthier lives. Based on the concept that music is good for the health by helping you relax the mind, get revved up for a workout, give a mood boost or even fall asleep easier.

“Música es salud” provides Latinos with playlists to help them reap these health benefits. The “Música es salud” website curated by Accentmarketing, Kaiser Permanente’s Hispanic agency of record, in partnership with music branding agency Timbre, builds on Kaiser Permanente’s “Viva Bien” (Thrive) campaign that emphasizes total health and living well.

Given that Latinos are adopting new technologies –including downloading music— at a faster speed than other ethnic segments, Kaiser Permanente facilitates access to this music tool for their members and non-members alike. From categories such as Vive (Live), Muévete (Move) and Relájate (Relax), users can create motivational playlists to help them enhance their daily activities, exercise, and wind down. Site users will have the opportunity to download tracks to their personal music library for free.

“We at Kaiser Permanente are committed to the well-being of the Latino community. Our focus is on total health and we strive to provide innovative, and engaging tools to help our members, as well as the community at large, thrive,” said Lisa Ryan, Senior Director of National Advertising, Kaiser Permanente. “Our “Música es Salud” website is one such tool: it aims to explain the connection between music and health, and inspires users to use music purposefully in their daily lives.”

A new extensive series of brand ads created by Accentmarketing also launched this month. Among them, radio spots, billboards, and digital banners encouraging consumers to look at the world a little differently; a soccer ball can be a remedy for stress, a dog can be a personal trainer.

Accentmarketing has been responsible for Kaiser Permanente’s Latino branding Spanish and bilingual campaigns in partnership with Campbell-Ewald since 2005.

Facebook Shareholders: What Do You Do After You Make a Zillion Dollars

Tech Crunch
James Altucher

Saturday, April 21st, 2012

02-Ferrari-250-Testa-Rossa

In the dot-com boom I lost $15 million cash. Yes, I am an idiot. You know what happens when you lose that kind of cash? When you go to zero? You lose your libido. You don’t want to have sex ever again. And even Viagra won’t help. I lost my house. I lost my family. I lost all my fake friends. I was sick all the time. When I passed people on the street who were laughing I was definitely sure they were laughing at me. $15 million cash. One million a week in the summer of 2000. I could’ve saved lives with that money.Instead every night I would lie on the floor and try to mentally force my body to die. [See, "What It Feels Like to Be Rich"]

So now I will save some lives. You Facebook shareholders are about to make a lot of money. One friend of mine made one of the most common features on Facebook we use every day. He’s going to make $15 million. So my message is to him but the rest of you can listen in on the conversation.

1.) The One-Year Rule. Don’t change your lifestyle at all for at least one year.

No new house or apartment. Don’t buy a fancy car. Don’t buy expensive artwork. Don’t take on a mistress. This is not to say these things are bad. It’s just that you need to let the new wealth marinate your soul a little bit.


(I bought this 5000 sq ft apartment a month after I sold my first business. Stupid!)

Get comfortable with it before you try on new clothes that might not fit yet. Once you buy some massively expensive toys or homes, it changes your whole perspective and might make you much more foolish than you were when you were first climbing the ladder of success.

Remember: One year. (more…)

One of the BEST Motivational Videos I’ve ever seen!

YouTube
April 2012

African Social Networks Thrive in a Mobile Culture

Technology Review

New and fast-growing mobile social networks could challenge Facebook’s growth on the continent.


My iCow
: A farmer registers with iCow.
Su Kahumbu

Thursday, April 19, 2012
By David Talbot

When young maize crops began failing in parts of Kenya earlier this month, the bad news—as well as information about where farmers could get seeds for other crops—spread on many Internet sites, including Facebook, which has 38 million users in Africa.

But it was a mobile platform called iCow—which allows 11,000 farmers and other members to receive livestock-management and other agricultural information—that helped cover the crucial “last mile” to older farmers. When a message from iCow passed along a tip already posted on Facebook about disease-free seeds available from the Kenya Agri Research Institution, that institution was, within two hours, besieged with hundreds of calls.

“Facebook has got the younger farmers on it, and iCow has the older farmers on it. We can bridge that gap to the older farmers who don’t have access to Facebook and don’t use the Internet,” said Su Kahumbu, the founder of iCow.

The episode is a reminder of the limits of Facebook, and of the role that small, mobile platforms and mobile-focused social networks can play, especially in the mobile-centric and culturally and ethnically nuanced African market.

Facebook did not start out as a mobile platform and is still playing catch-up on mobile applications—witness the fact that it felt compelled to spend $1 billion on the mobile-only Instagram photo-sharing app. And recent moves in Ghana and South Africa show that Facebook will continue to get a run for its money on that continent. (more…)

Salsa anyone? India swings to the Latino beat

go to MSN IndiaNews

Wed, 18 Apr 2012

New Delhi, April 18 (IANS) Latino dances are now the world’s hottest cultural diplomacy tool connecting people across continents. And in India, it is the new beat on dance floors.

Dancers say the popularity of Latino dances lies in the inherent joyousness, the friendships it generates on the floor across cultural divides – and the free-flowing body language, open to improvisations.

Last week a world Congress of Latino dances, India Fiesta Latina, brought more than 300 dancers from 30 countries and nearly 3,000 Latino enthusiasts for a four-day gala at the Jaypee Greens hospitality complex in suburban Noida.

‘Dances like the salsa, merengue, bachata and mambo are the social dances that can be danced any time, anywhere. You don’t have to know your partner or his culture. You just dance without fear of being misunderstood despite the physical proximity and the diversity of partners. Salsa teaches men to respect women on the floor….,’ dancer and choreographer Sunil Chopra, co-planner of the India Fiesta Latina, told IANS.

Chopra runs the Mundo Latino dance school with his dancer wife Shallu and Poland-based dancer Neeraj Maskara in the capital’s Greater Kailash area. The school teaches salsa and Spanish to nearly 100 amateur dancers for Rs.1,500 for six sessions lasting for 90 minutes.

‘It is kind of a weekend dance school where we personally teach our students and encourage them to attend Latino dance congresses around the world,’ said Chopra, who started training nine years ago with his wife in Miami. (more…)

Maximizing the serendipity around you

aweissman.com
Apr 19, 2012

Media: What’s Past is Prologue

Information does not want to be free; instead it wants to be distributed friction free. What that means is that information – content –  wants to be in as many places as possible, with many options for access, and with an ease of use to access.

Today, we have an abundance of great content flowing through many channels. Hulu, Twitter, HBO, Youtube, AMC, ebooks, Wattpad, Soundcloud, MediaReDEFined, iTunes, Amazon, Tumblr, Spotify, 9gag. Compared to a few years ago, this change has been remarkable.

As a result we are moving to a world where almost everything is available, basically on demand. The problem for users in this environment is no longer “what CAN I watch” (or read or listen to). Instead, the problem for users is now “what SHOULD I watch ” (or read or listen to). The problem has moved from *can* to *should*. (more…)

Eight Products the Facebook Generation Will Not Buy

24/7 Wall St. – Insightful Analysis and Commentary for U.S. and Global Equity Investors
Posted: April 19, 2012

Consumer tastes are changing at a greater rate than ever before. Not surprisingly, the purchasing habits of the youngest generation present the most dramatic shifts — a reflection of what they find important. 24/7 Wall St. has identified eight popular products that the “Facebook generation” is not buying.

Generation Y, generally defined as those born between 1980 and 1999, have lost interest in many of the se
rvices and products their parents found important. For example, younger Americans are less interested in cars. In 1998, 64.4% of potential drivers 19-years old and younger had drivers licenses. By 2008, that rate had dropped to 46.3%, according to the Federal Highway Administration.

Read the eight products the facebook generation won’t buy

What young adults care about has shifted. A recent study by Gartner research revealed that, if forced to choose, 46% of all 18-to-24-year-old drivers in the United States would choose access to the Internet over access to a car.

However, many products that have declined in popularity among the youth are more a result of the changing tastes across all ages than a generational shift. Examples include lower sales in traditional cell phones, maps and CDs. In 2002, compact discs had a more than 95% market share of music sales. In 2010, they had less than half. Various reports suggest this decline is the result of all age groups moving away from CD sales toward digital sales.

24/7 Wall St. has identified eight of the country’s most popular products that are losing favor, either solely among young adults or at a significantly higher rate among that group. To demonstrate these products’ waning popularity, 24/7 reviewed data from a number of major research firms and government agencies. We looked at products in every major sector, including transportation, digital electronics, food, beverages and other miscellaneous consumer goods.

These are the eight products the facebook generation won’t buy. (more…)

Business Etiquette: 5 Rules That Matter Now

Eliza Browning

Apr 17, 2012

The word may sound stodgy. But courtesy and manners are still essential–particularly in business.

shutterstock images

The ‘elevator rule’: Don’t discuss the meeting till you’re out of the elevator … and the building.

The word “etiquette” gets a bad rap. For one thing, it sounds stodgy and pretentious. And rules that are socially or morally prescribed seem intrusive to our sense of individuality and freedom.

But the concept of etiquette is still essential, especially now—and particularly in business. New communication platforms, like Facebook and Linked In, have blurred the lines of appropriateness and we’re all left wondering how to navigate unchartered social territory.

At Crane & Co., we have been advising people on etiquette for two centuries. We have even published books on the subject—covering social occasions, wedding etiquette and more.

Boil it down and etiquette is really all about making people feel good. It’s not about rules or telling people what to do, or not to do, it’s about ensuring some basic social comforts.

So here are a few business etiquette rules that matter now—whatever you want to call them.

1. Send a Thank You Note

I work at a paper company that manufactures stationery and I’m shocked at how infrequently people send thank you notes after interviewing with me. If you’re not sending a follow-up thank you note to Crane, you’re not sending it anywhere.

But the art of the thank you note should never die. If you have a job interview, or if you’re visiting clients or meeting new business partners—especially if you want the job, or the contract or deal—take the time to write a note. You’ll differentiate yourself by doing so and it will reflect well on your company too. (more…)

Hispanics and the Mobile Mandatory



Patrick Moorhead, Group
Management Director of Mobile Platforms, Draftfcb

April 16 2012
Advertising & Branding

Pandora Courts Local Advertisers, by Offering Well-Defined Listeners

Aaron Houston for The New York Times

William Feinstein of Planet Honda says iPhone traffic to his site quadrupled after he advertised on Pandora.

By and
Published: April 15, 2012

The music was pumping and the finger food laid out in abundance one recent evening in a subterranean Manhattan bar, as executives of Pandora Media, the Internet radio service, mingled with some of their most prized new advertisers.

Most of the clients, however, were not representing big corporate accounts or multimillion-dollar national campaigns, but rather local businesses whose budget might top off at $20,000 a month. Yet they are the focus of one of Pandora’s most important new corporate strategies as it competes with terrestrial broadcasters for a chunk of radio’s $17 billion ad market.

Pandora’s pitch to advertisers is that its technology can cater to consumers with far greater precision than radio — it can pinpoint listeners by age and sex, ZIP code or even musical taste — and that as it grows, Pandora will effectively be the top station in many cities.

“A dollar spent on Pandora is better than a dollar spent on terrestrial radio,” said Tim Westergren, the company’s founder and chief strategy officer, nearly shouting at a corner table to be heard above the din of his party.

Competing head-to-head with terrestrial radio’s armies of local sales staff members will not be easy. But for Pandora, increasing ad revenue is essential.

The service went online in 2005, streaming free music tailored to listeners’ tastes, and its growth has been explosive. In the last two years, it has gone from 45 million to 125 million registered users, and its revenue has increased from $55 million to $274 million, the vast majority of it from advertising (it also sells ad-free access for $36 a year). In March, Pandora streamed a billion hours of music. (more…)