Monthly Archives: February 2012

Online Video Ads 38% More Memorable than Ads on TV

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Tubefilter News

by on February 10th, 2012

ComScore recently released its 2012 US Digital Futre in Focus Report. The white paper is meant to examine “how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce define the current United States marketplace and what these trends mean for the year ahead” and (as the title would imply) help bring the digital future into focus.

The online video findings detailed in the report are sure to make anyone involved in the online video industry all jazz hands about the direction in which consumer behaviors are heading.

First, those living the US are watching a helluva lot more online video than they did before. By December 2011, comScore estimates an average of 105 million Americans consumed some form of online video every single day. That’s roughly one-third of the entire US population and up 43% from December 2010’s numbers.

Second, individuals in America viewed 43.5 billion videos in December 2011 (of which YouTube accounted for roughly half), up 44% from the 301 billion videos viewed in December 2010. Third, online video consumers are consuming a lot more video. The average videos viewed per viewer amounted to 239 last December, an increase of 37% year-over-year.

And fourth, comScore made a few interesting findings about the state and quality of online video advertising, the most notable of which is consumers find online video ads to be 38% more memorable than ads on traditional television.

ComScore Product Manager for Online Video Dan Piech attributes the rise in online video consumption to “an increase in quality, original, created for the web content.” Check out the video below so you can hear that quote and other key findings from the 2012 US Digitual Futre in Focus Report straight from the horse’s mouth.

When In China: Opportunities and Challenges

Submitted by admin on Fri, 05/06/2011

Opportunities and Challenges

Right now, there are 160 cities in China with a population over one million. By comparison, there are 35 such cities in Europe. It is estimated that, 15 years from now, there will be 219 Chinese cities with a population over 1 million, and 24 Chinese cities with a population over 5 millions.

Urbanization of this scale generates obvious opportunities for many industries, such as, construction, IT, retail, consumer goods, transportation, healthcare, and all the supply chains they are attached to.

There are always unique challenges to doing business in China. It is a cliché to emphasize the importance of “guanxi”, especially the differences between “guanxi” and the general “relationship” we speak of in our business world. The issue is how to fuse the cultural differences with common business principles. (more…)

The New American Immigrant

America’s great melting pot continued from 2000 to 2010, but its ingredients are again evolving.

The Census Bureau’s American Community Survey found that 40 million foreign-born people lived in the U.S. in 2010. But notable differences emerged between the 83 percent who entered the U.S. prior to 2005 and the 17 percent who entered in 2005 or later.

Consider, for example, the place of birth of the foreign born; 54 percent of those who arrived before 2005, and 53 percent of those arriving from 2005 to 2007, were born in Latin America and the Caribbean. However, that takes a turn beginning in 2008, as only 41 percent of the most recently arrived (2008 or later) came from Latin America and the Caribbean. (more…)

Five Discoveries from the 2010 Decennial Census That Advertisers Should Know

Our country is changing. Unless you understand these changes, your advertising can miss the mark. Here are five findings to remember:

1. The U.S. population is an older one.

The average age is older than in 2000. If you are advertising products or services used by all persons, you may profit from focusing more attention on older consumers. When the baby boomers were young, advertisers targeted them because that was where the numbers were. They are still a major demographic force, just older. Global advertisers can take solace in the fact that the same strategy may work in other developed countries experiencing the same aging.

2. We are an ethnic soup spread throughout the country.

There are proportionally more foreign-born persons in the U.S. than any time since the early part of the 20th century. They are heterogeneous on income, education and lifestyle. With modern transportation, the new immigrants aren’t merely clustered on the coastal big cities, but spread out throughout the country, in small villages and cities. Simultaneously, around big cities there are increasing in minority groups living in suburbs rather than central cities – the suburbanization of minority groups. This dispersion will change the areas experiencing it. We haven’t seen this before. Advertisers need to target these groups with that in mind. (more…)

Cricket Wireless has the music industry feeling chirpy

The cellphone carrier’s MuveMusic service has helped labels tap a vast underserved audience: people who can’t afford computers. Muve users can download songs directly to their phones. In less than a year it has grown to more than 500,000 subscribers.

Cricket's MuveMusic service

Cricket Communications’ MuveMusic service is doing so well that music labels are using Cricket as a platform for introducing up-and-coming artists. Above, pop singer Jason Derulo gives Muve subscribers a free concert in Chicago. (Joel Wintermantle, Chicago Tribune / December 10, 2011)

By Alex Pham, Los Angeles Times February 7, 2012

Reporting from San Diego—

For the embattled music industry, hope lies inside a small corner store in the City Heights section of San Diego.

In a neighborhood chock-full of Mexican, Vietnamese and Somalian restaurants, Larry Woelfel, a 40-year-old unemployed lab technician, waited with two dozen customers to buy cellphones and service from a San Diego company called Cricket Wireless.

By also signing up for Cricket’s MuveMusic digital music service, Woelfel illustrates Cricket’s emergence as one of the music industry’s best hopes for tapping a vast underserved audience. (more…)

11 streaming services that want to take Netflix’s crown

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February 2012

FORTUNE — Netflix isn’t the only the web streaming service out there. As consumers migrate from physical to digital media, more companies are rushing to meet their needs. Apple has a robust media ecosystem in iTunes. Amazon conveniently rolls its recently-beefed up service into Amazon Prime. Now, DVD kiosk provider Redbox is getting into the market. And the race is only going to get more competitive. Here are the players vying to tale Netflix’s crown.

Shawn Achor: The happy secret to better work

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February 2012

We believe that we should work to be happy, but could that be backwards? In this fast-moving and entertaining talk from TEDxBloomington, psychologist Shawn Achor argues that actually happiness

Africa Is Quickly Becoming The Greatest Investing Opportunity The World Has Ever Seen

Business Insider
Ndubuisi Ekekwe,
Harvard Business Review
Feb. 6, 2012

Angola is offering financial aid to debt-ridden Portugal. The Economist recently declared Africa a “hopeful continent” after years of writing it off as “hopeless.” More than a million Chinese are in Africa exploring opportunities in villages and cities. The continent is attracting top global brands and has a growing middle class. There’s a sense of upbeat optimism with possibilities that seem endless. As the lions roar from Kenya to Ghana, and cheetahs from South Africa to Mali, young Africans are unleashing their entrepreneurial energy and most governments are offering stronger leadership, a more business-friendly economy, and less corruption.

But, Africa is not an isolated island in the world, and ongoing uncertainty with some of its trading partners could imperil any sustainable progress. A trade shock is just around the corner, as the continent remains reliant on a mineral-based economy. And new, rosy economic statistics have not managed to stop strikes, riots, and other protests, which are the result of the continued reality of economic inequality. What’s more, Africa is complex, fragmented and multicultural. What works in Nigeria is not guaranteed to work in Kenya. (more…)

The $1.6 Billion Woman, Staying on Message

Antoine Antoniol/Bloomberg News

Facebook’s No. 2 executive, Sheryl Sandberg, will reap a fortune in its stock offering. And she hasn’t stopped telling the world how women should take responsibility for their careers.

By NICOLE PERLROTH and
Published: February 4, 2012

SEVENTY-TWO hours before Facebook’s big moment, Sheryl K. Sandberg was half a world away, hobnobbing with the likes of Bill Gates and the Archbishop Desmond Tutu.

Yes, Ms. Sandberg is Mark Zuckerberg’s No. 2. And, yes, if all goes well, she will soon become the $1.6 billion woman. On Wednesday, Facebook filed to go public in a deal that, in all likelihood, will instantly make it one of the most valuable corporations on the planet.

Haraz N. Ghanbari/Associated Press

Sheryl Sandberg, chief operating officer of Facebook, with Jeffrey Immelt, left, chairman of General Electric.

But Ms. Sandberg, who has helped steer this social network to this once-unimaginable height, had more on her mind than securities filings and ad metrics. She was attending the annual World Economic Forum, in Davos, Switzerland, where her subject wasn’t Facebook — but women. Specifically, how women, in her view, must take responsibility for their careers and not blame men for holding them back. (more…)

The N.B.A. Is Missing Its Shots in China

Sim Chi Yin/VII Mentor, for The New York Times

Wilson Chandler has learned to embrace his time in China, including the demands of media and fans, while the N.B.A. goes on without him. He has been playing as a forward for the Zhejiang Lions.

By
Published: February 1, 2012

Wilson Chandler was about six weeks into China, and having mostly acclimated to his strange new life, he wanted a tat. But even at 6-foot-8, Chandler had little available real estate — he already had approximately 100 tattoos, including a tribute inked across his neck to his grandmother Olivia, who raised him in Michigan, which is memorialized on his forearm, not far from the gothic lettering of his nickname, Thrill, stripped across his bicep. So the Chinese tattoo artist had to search before he found a space near Chandler’s left elbow. There he slowly etched “Qian De Le,” the Mandarin rendering of Chandler’s name, into his skin. A few mildly painful minutes later, China was indelibly stamped onto Chandler. (more…)