Monthly Archives: January 2012
Maribel Lopez, Contributor
Businesses faces a dynamic landscape where both customer and employee demands are changing. The world is changing, and there are three market shifts that are driving this change – mobile social and cloud. These trends change what we connect, how we connect and how we transact.
Obviously mobile is changing what is connected. We are moving beyond laptops and smartphones. It’s moving to billions of connected devices as we connect tablets, cars, machinery and medical equipment. Ericcson and Cisco estimates there will be 50 billion connected devices by 2020 as we look to add sensors in just about everything. These devices can be as sophisticated as a tablet or as simple as a sensor that monitors humidity.
We’ve discussed consumerization of IT for years. It’s happening and its not all bad. Consumers are now willing to buy their own devices and bring them into the workplace – and this is the year that CIOs embrace this trend. As a result, companies can move from 15% of the employees being mobile to over 80%. So clearly mobile is changing what we connect in terms of devices and in terms of corporate supported assets. (more…)
By DANIEL ESTRIN
Fri, Jan 27, 2012
JERUSALEM (AP) — The budgets are bare-bones and the talent pool is limited, but Israel has emerged as a surprising powerhouse in the foreign film industry.
The Israeli film “Footnote,” up for an Academy Award for Best Foreign Language Film this year, is Israel’s fourth such nomination in the past five years, giving Israel more nominations during that period than any other country.
It’s an indication to the renaissance of Israeli cinema, which has grown from a fledgling industry with poor cinematography and low box office sales to a darling of world film festivals. That’s in spite — or perhaps because — of the country’s troubled international reputation, due to its lengthy conflict with the Arab world. (more…)
Jan 27, 2012
By Ingrid Lunden
With most of the major handset makers having reported earnings for the quarter that ended in December, analyst houses are laying out their rankings in global smartphone and overall mobile shipments. Nokia (NYSE: NOK) has just about managed to keep its top position overall, while Apple’s phenomenal quarter has put it into pole position among smartphone makers—but only by a fraction of a percentage point.
New figures from Strategy Analytics show that Nokia, with shipments (which Nokia terms “sales”: more on that below) of 113.5 million, has continued to hold on to its position as the number-one phone maker in Q4. Its lead has narrowed by quite some way over last year: it was at 26.9 percent for the quarter and 25.5 percent for the year, compared to 30.9 percent and 33.3 percent for the quarter and year in 2010.
Samsung, shipping 95 million units, made smaller gains than Nokia lost: 1.1 percent on the quarter and 0.5 percent on the year to claim the number two-slot.
What stood in its way to overtaking Nokia? Apple (NSDQ: AAPL). On the strength of its smartphone-only portfolio, it made the biggest gain in market share of the top-three, picking up 4.3 percentage points for the quarter on shipments (like Nokia, Apple calls them “sales”) of 37 million units, to take an 8.3 percent share of the market for the quarter, and 6 percent for the year. (more…)
Over half of all devices at this year’s CES, the world’s largest consumer electronics trade show, were Internet connected devices. Nearly 60% of those were non-traditional computing devices such as TVs, car devices, refrigerators and washing machines. In fact 90% of the TVs at CES were Internet-enabled.
As more and more devices in your home get connected to the Internet, the user experience becomes increasingly important. It’s hard enough to use your PC sometimes, let alone fiddle with the remote on your Internet connected TV! So over the coming months we’ll be exploring the world of User Experience design (a.k.a. UX design). We’ll be interviewing UX experts and reviewing products that get it right – and some that get it wrong. We’ll start by looking at how the user experience of televisions is becoming more interactive and what this will mean to your TV consumption habits.
The main UX issue with TVs has traditionally been the remote control. It’s typically a device with many buttons and – if you’re anything like me – you probably don’t even know what some of those buttons do. That’s not your fault, it’s a user experience failure of TV manufacturers. (more…)
The Spanish-language broadcaster’s latest original, which premieres on TV on Tuesday, will include tweets from characters’ Twitter handles during the show and also use Facebook and YouTube to engage audiences.
NEW YORK – NBCUniversal’s Telemundo Media is looking to make 2012 a banner year for its social media strategy with its latest original telenovela, Relaciones Peligrosas, being its biggest effort ever.
The Spanish-language media company’s Telemundo broadcast network is integrating Twitter in new ways into the drama, which premieres on Tuesday at 10pm, and also using Facebook and YouTube to engage viewers.
One innovative approach will see 16 “character” Twitter handles, managed by the Telemundo social media team, send nightly tweets live during both the East and West Coast broadcasts of the show. The content of the tweets will relate directly to on-air events as they were prepared by the writing team of the novela.
For example, a message from a student shown texting or tweeting on the show could be shared with fans who follow that character’s Twitter feed. Similarly, a character who is only seen in the background of a scene or shown passing by may react on his Twitter account to a scene that he just witnessed. Telemundo executives said they weren’t aware of other shows having used Twitter that way.
To further encourage “must tweet TV,” the official hash tag of the novela will appear on-air throughout the show, Telemundo said. Plus, in a first for Telemundo, the novela also got a premiere via VOD on the network’s novela fan club Club de Noveleras prior to the TV launch.
Promotional support of the new social media strategy is provided by such Telemundo programs as Levantate, Al Rojo Vivo, as well as the social media profiles of the show’s actors. Promotion through exclusive content is also planned for MSN and Telemundo’s YouTube channel, with Facebook also helping to keep the novela front and center.
To promote the launch of the series, for example, Telemundo last week hosted a 30-minute live Facebook video chat from the set featuring such talent as Sandra Echeverria, Ana Layevska and Carlos Ferro, which drew a couple of thousand live viewers and another couple of thousands later. The show’s Facebook page already has more than 30,000 fans before the novela’s launch.
Peter Blacker, executive vp, digital media and emerging business, told The Hollywood Reporter that generating interest and tune-in from fans and social media friends of fans, as well as increasing loyalty to the show and time spent with it are the main goals of the social media push.
“We want the level of engagement to be as high as it can be and drive TV tune-in,” he said, highlighting that U.S. Hispanics over-index on smartphone use. “And the moment it’s off the
air, we don’t want people to forget about the show.”
Making money off social media around TV shows is also coming into focus with the new social TV test case, Blacker said. “We are actively in the process of monetizing the opportunity as a number of clients in last year’s upfront asked how we can provide a social TV program. We are working on letting them connect with these opportunities.” He didn’t provide further details.
Relaciones Peligrosas lends itself to a social TV push as the drama focuses on interpersonal dynamics between parents, students and teachers in an urban area high school. Based on a Spanish series, the novela was adapted by Telemundo for the U.S. Hispanic audience and marks the debut of young talent from Telemundo’s Actors’ Workshop.
“We wanted 2012 to be the year where we take social TV to a new level,” Blacker said. “And we singled out this novela as the one that we’d throw all our muscle behind.”
Telemundo provided smartphones and social media training to the young cast of the new series late last year to get it started on building a social audience. The cast has already generated more than 11,000 fans on social media.
To engage fans during the first episode, a social premiere party will be hosted with the entire cast of the novela, incorporating YouTube videos of talent answering fan questions, tweets with “best quotes” from episodes for fans to re-tweet and more.
BY Nidhi Subbaraman
Mon Jan 23, 2012
In our last India edition of The Great Tech War of 2012 , we noted how Facebook was emerging as a clear winner. Since then, things have gotten more competitive. Here’s what’s been happening in the last few weeks.
The biggest news to affect any of the biggest tech companies concerns the regulation demands that the Indian government is considering imposing. The Indian government is backing a lawsuit that will require Microsoft, Facebook, Google, and 18 other companies to take responsibility for and remove “objectionable” content. The firms have been summoned for a Delhi court hearing in February. Meanwhile, lawyers representing Google and Facebook are seeking to have the case rejected on the grounds that it would be impossible to monitor content on the scale proposed.
Otherwise, Facebook faces a promising year ahead. As we’d noted in our previous roundup, the company had signed on a feature phone chip maker to make cheap phones Facebook-compatible, and look forward to India surpassing the U.S. as their biggest user base. Should things go south with the content rulings in India, Brazil may have their back–shortly after the new year, Facebook overtook Orkut as the social network of choice in the country. Both India and Brazil are well populated, and their Internet penetration is still growing–which means Facebook’s user pool will keep growing too. (more…)
Cloning or copycatting ideas, companies, and products is nothing new in China. Westerners, especially Americans, loathe cloning; it hurts their pride and is an insult to their creativity and hard work. The Chinese, however, love it. It comes as second nature and presents a grand opportunity to seize a massive market potential.
People outside of China often wonder why the Chinese love to copy things. The answer is that it’s the way they’re taught to learn. Follow the teacher, recite books, and don’t challenge authority. This mentality sticks with people as they mature. Moreover, I’m sure many startups think, “Why shouldn’t I copy?” if the business model has been proven overseas and they know how to adapt it for China. Not copying would almost represent a missed opportunity.
When I interviewed the co-founder of Match.com, Peng Ong (now a Partner at GSR Ventures) he said “Copying is a form of innovation. The best companies never just copy; they copy and then localize. It’s like jazz, you have a basic rhythm and structure and you move around that. Is jazz copying? I don’t think there is any original idea. Google is a copy.” (more…)
Jan 20, 2012
US. Hispanic media properties, most notably Univision but also online ad networks including Batanga, have sales offices in Mexico City specifically targeting Mexican advertisers who want to reach Hispanic audiences. Mexican corporations are eager to target Mexican inmigrants in the U.S., who not only can buy products and services for themselves but also for their relatives back home. These Mexican companies tend to have a high brand equity among U.S. Hispanic consumers of Mexican origin. Advertising to U.S. Hispanic audiences makes a lot of sense for retailers like Grupo Liverpool and Elektra. To geotarget online advertising to U.S. Hispanic audiences is an option, but so are TV and print advertising. Elektra, for example, advertises in magazines of Miami based, Maya Publishing Group, itself owned by Mexico City’s Notmusa, such as TV Notas. (more…)
Practical Tips for Productive Living
by Jacob Sokol of Sensophy
“I’d always believed that a life of quality, enjoyment, and wisdom were my human birthright and would be automatically bestowed upon me as time passed. I never suspected that I would have to learn how to live – that there were specific disciplines and ways of seeing the world I had to master before I could awaken to a simple, happy, uncomplicated life.”
Studies conducted by positivity psychologist Sonja Lyubomirsky point to 12 things happy people do differently to increase their levels of happiness. These are things that we can start doing today to feel the effects of more happiness in our lives. (Check out her book The How of Happiness.)
I want to honor and discuss each of these 12 points, because no matter what part of life’s path we’re currently traveling on, these ‘happiness habits’ will always be applicable.
- Express gratitude. – When you appreciate what you have, what you have appreciates in value. Kinda cool right? So basically, being grateful for the goodness that is already evident in your life will bring you a deeper sense of happiness. And that’s without having to go out and buy anything. It makes sense. We’re gonna have a hard time ever being happy if we aren’t thankful for what we already have. (more…)
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