Monthly Archives: May 2011
Launches Blog Community as Marketers Realize Potential of Reaching Hispanics via Social Media
Marketers have put lots of effort into building social-media programs around key targets such as moms and youth. Now they’re turning their focus on another fast-growing, social-media-savvy segment: the Hispanic-blogger community.
This week Kmart kicks off its Latina Smart platform, built around five blogueras, after a soft launch in late April. Each of the five Latinas writes regular blog posts that run on both the Latina Smart Facebook page and on their own blogs, and engages in other activities such as Twitter parties and photo contests.
“One of the key insights about Latinas is they see themselves as empowered women and that’s what Latina Smart is about,” said Mark Snyder, Kmart’s chief marketing officer. “We hired five great well-known Latina blogueras that are driving the conversation on the site.”
One post, by Latina Smart blogger Carrie Ferguson Weir, is about preserving Latino culture anywhere, including Tennessee, where the Cuban-American runs a bilingual T-shirt business. Her post is also featured on her own Tiki Tiki blog, and invites her readers to “like” the new Kmart Latina Smart Facebook fan page. It ends with the disclosure “This essay is sponsored by the Latina Smart campaign, powered by Kmart. The campaign is about the sharing and exploration of our Latin culture.”
Another Latina Smart blogger, Afro-Latina chef Bren Herrera, blogs at Flanboyant Eats, while fashion and beauty blogger Mercedes Sanchez ponders at BeChicMag.com whether it’s too early in the season to wear white. (more…)
Shows reaching out to Hispanic audiences
May 15, 2011|By Johnny Diaz
On a recent episode of NBC comedy “30 Rock,’’ Tina Fey’s character held up a book called “Learn Spanish’’ and declared that she would finally learn the language. Later on, as Fey’s character performed community service in a park, she shouted in her novice Spanish, “Estoy hablando con mi amigo!’’
On the CBS legal drama “The Good Wife,’’ America Ferrera’s character recently translated for lawyers during a teleconference call with a fictional Venezuelan president. Viewers followed along with the help of subtitles.
And on ABC’s “Modern Family,’’ actor Sofia Vergara regularly rolls her “r’’s and improvises lines with her native Spanish.
By Ronald Jacoby
While mobile has dominated the headlines over the past few years (thanks to rise of the smartphone and the success of apps), another movement is under way in the living room — Internet-connected TV. Just as DVRs and on-demand programming have become the standard, soon we won’t be able to remember our TVs before they were web-enabled.
Right now, more than 30 million U.S. households are using digital TVs, Blu-ray players and gaming consoles for viewing some form of online content in the living room, and that number is on the rise. According to Parks Associates, less than a quarter of HDTVs were connected to the Internet in 2010, but by 2015, that number will spike to 76%. The reason for this massive jump? With increasing consumer demand for connectivity in the living room and faster broadband speeds, device makers will make it convenient for HDTVs to connect directly to the Internet without an extra device in-between. (more…)
May 13, 2011
The man charged by Major League Baseball with sorting through the finances of the Los Angeles Dodgers is finding a complex jigsaw of companies.
As Tom Schieffer traces the money from the baseball team to Frank McCourt, he has found the Dodgers are composed of 26 interlocking entities, just two fewer than all the properties on a Monopoly board.
Trying to crystallize the Dodgers’ bottom line is like trying to capture the shifting borders of the strike zone.
“The complexity of the situation is daunting,” he said Thursday during an interview with The Associated Press at Major League Baseball headquarters. “The way things are structured, sometimes they’re for tax purposes and sometimes they’re for liability purposes, but it does require you to try to follow the dollar through the process, and that takes a little bit of time. And some of the entities are shells that were set up maybe to do something else and that don’t really bear a great deal on it. What you’re trying to do is figure out what is pertinent … and it just takes a little bit of time.” (more…)
Saturday May 14, 2011,
Courtney Boyd Myers
As connection speeds increase and the ubiquity of the Internet pervades, digital content reigns. And in this era, free education has never been so accessible. The Web gives lifelong learners the tools to become autodidacts, eschewing exorbitant tuition and joining the ranks of other self-taught great thinkers in history such as Albert Einstein, Alexander Graham Bell, Paul Allen and Ernest Hemingway.
“Learning is not a product of schooling but the lifelong attempt to acquire it.” -Albert Einstein
10 years ago in April 2001, Charles M. Vest, the MIT President at the time, announced that the university would make its materials for all its courses freely available on the Internet. This initiative, found at OpenCourseWare, has enabled other teachers and lifelong learners around the world to listen and read what is being taught at MIT. 5 years later, in April 2006, UC Berkeley announced its plan to put complete academic courses on Apple’s iTunes U, beginning what is now one of the biggest collections of recorded classroom lectures in the world. One year later, in October 2007, the school launched UC Berkeley on YouTube. According to Benjamin Hubbard the Manager of Webcast at UC Berkeley, the school has had well over 120 million downloads since first sharing videos online, which they began doing in 2001. (more…)
Published: May 12, 2011
The Big Five TV networks are expecting to receive a record $9.5 billion at the upfront ad market this year. But they’re going to be giving up some of their commercial dollars to fast-growing Spanish-language broadcasters Univision and Telemundo, which are expecting their own upfront haul to be, well, mas macho.
When the official selling season begins — after all the major networks present their 2011-12 schedules to advertisers next week — expect the two Hispanic networks to take in between 15-20 percent more ad dollars than they did in last year’s upfront.
(Pictured: Telemundo’s popular telenovela “La Reina del Sur.”)
In total, it’s expected that Univision will rake in about $1.3 billion, while Telemundo will tally about $450 million. (more…)
True stories – like the star who spent $600,000 at Barney’s in a year – and a list of the 25 savviest financial pros who rein them in.
Not long ago, a celebrity client of entertainment business manager Evan Bell came to him with news of a girlfriend in London. This wouldn’t be terribly extraordinary except for the fact that the client already had a wife. Nevertheless, the celebrity wanted to know if it would be possible to set up separate bank accounts in Las Vegas and London so he could maintain two families. It was indeed possible, and Bell took care of the details. (more…)
At least once, a friend has sent you an e-mail with the subject line “You might be a child of the 1970s if …” Or the 1980s or the 1950s or whatever decade you came of age. These e-mails contain funny lists of pop culture references, the average cost of a movie ticket, or a fashion or game fad that contributed to the zeitgeist of that decade. You laugh about the familiarity of a list only people who grew up at the same time as you did can understand.
People’s attitudes are influenced by the familial and cultural experiences of their childhood. Whether you grew up during wartime or peacetime, in heady economic times or financial uncertainty, or in periods of profound change such as the civil rights era or the Internet era—all these factors help define your generation’s values. And those values are brought into the workplace.
Next year, five generations will participate in the workforce, according to the U.S. Bureau of Labor Statistics. Each one has defining characteristics and at least one nickname. (more…)
Published: May 09, 2011
By Steve Pond
As TheWrap reported exclusively in mid-April, YouTube is launching a movie-rental service that will make about 3,000 titles available to rent online and on mobile devices.
The service has partnered with several major Hollywood studios and is designed to compete with the likes of Netflix and iTunes, and to persuade users who come to YouTube for short-term video content to stick around for feature-length entertainment. (more…)
Last week, Forbes published its annual World’s Top Earning Models List. Gisele Bundchen, as she has for each year of list’s existence, vastly out-earned her competitors, this time with an estimated $45 million.
Four years ago, I headed up the first World’s Top Earning Models list. Before that, models appeared on the annual Celebrity 100 list along with musicians, actors, actresses, directors and other Hollywood entertainers. (more…)
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