Monthly Archives: April 2011
By Tim Molloy
Published: April 17, 2011
The announcement that Martin Luther King III and others will launch a new broadcast network catering to African-Americans begs the question of whether there’s room for another such network alongside BET.
The better question: Why aren’t there more already?
As broadcast networks have failed to keep pace with African-American viewers’ desire for shows that speak directly them, one of television’s most reliable audiences has increasingly turned elsewhere.
Bounce TV, which will debut in the fall, believes that creates plenty of opportunity to compete with BET, BET’s Centric, and TV One. (more…)
It must be nice to have Devo as your first client. Mother LA, an offshoot of the Mother ad agency, got just that opportunity—and has hit the ground running with the cult band, getting Mark Mothersbaugh and company to change the very way they operate creatively. With the band set to release its first album in 20 years, Mother pushed to make it an inclusive affair, running a series of crowdsourcing experiments on ClubDevo.com to get input from fans on everything from color selection to song mixes.
“In the past, Devo was very insular,” Mothersbaugh says on the band’s site. “This time, I became intrigued with the idea of having people who understood Devo actually work on the songs, and to do to our songs what we did to ‘Satisfaction’ on our first record. Don’t put any boundaries on their production style, let them bring what they needed to make Devo be what it should be after waking up from suspended animation for 20 years.” (more…)
The Americas Program
Posted on: 12/04/2011
For four centuries before the 1898 Spanish-American war, Europe was practically the only destination of Latin America’s much-coveted raw materials, from gold and silver to sugar cane and spices. Then in the 20th century the United States took Europe’s place as main importer of these commodities.
Now in the 21st century, China is fast overtaking and displacing both the United States and Europe in Latin American trade. Latin American business elites and governments on the left and the right, hungry for foreign investment and exchange, welcome the opportunity to do business with the Chinese. But environmentalists and progressives in the region are concerned about China’s growing influence, decrying that much of its investment is going into environmentally unsustainable activities and is putting local and national sovereignty into question. (more…)
Apr 20, 2011
Investors are seeing quite a potential in mobile marketing targeting Hispanics.
Venice, California-based Briabe Media, a mobile marketing firm targeting Hispanic, African, and Asian American consumers, just raised more than 2$ million in funding from Stochasto Holdings AS of Norway. According to Briabe, the funding also includes a joint venture between the company and Stochasto Holdings AS. Briabe Media offers up mobile advertising targeted at ethnic audiences, and is headed by James Briggs. It will continue to offer advertisers a comprehensive suite of mobile advertising solutions across multiple and diverse mobile platforms, while integrating new offerings in the areas of mobile CRM, location-based services and live event SMS messaging campaigns.
Large Smartphone User Base
The reason for the growth in Hispanic mobile marketing firms, which also include agencies, is that Hispanics over index in mobile use. In fact, many of them do not have landlines and rely only on mobile communications. In addition, Hispanic mobile phone users also overindex in smartphone usage. Smartphones allow for a myriad of applications, games and also are mobile advertising vehicles (6 Reasons why the Mobile Advertising Sector can take off). (more…)
A week ago we reported on some of the new data from the Florida State University Center for Hispanic Marketing Communication and DMS Insights Multicultural Marketing Study. Those findings revealed that Hispanics are digital pioneers in having blogs and personal websites.
Much speculation and some research has claimed that Hispanics are leading in the area of Smart Phone usage. With the our sample of 2,500 respondents nationwide (500 per segment), we found that this year online Hispanics who prefer Spanish, Asians, and Hispanics who prefer English lead in having smart phones over other segments. This is most pronouncedly true when comparing them to non-Hispanic Whites. Close to 50% of these online segments have a smart phone now! (more…)
* PC Mag
April 11, 2011
The cloud, along with subscription and on-demand services, will transform our perception of content access and ownership.
By Lance Ulanoff
The cloud is, finally, about to change our lives—and it will all start with content.
A couple of weeks ago I dragged some of my favorite super-large hardcover books out of the attic and placed them on a shelf in my living room. I may read them again, but it’s more likely they’ll live out their golden years as decorative objects. Interestingly, I think most of my old VHS, CDs, and even DVDs and Blu-rays may soon be joining these books as objects d’art instead of useful content objects.
Until recently, I derided “the cloud,” insisting that it’s simply an airy label for “the Internet.” When you store stuff or access anything from the cloud, you’re simply tapping into the Internet and touching a far-flung server. Nothing lives above you in the stratus or cirrus vapors over our heads. No, it’s just terrestrial miles and miles (hundreds or even thousands) away and speeding to you at the speed of an electron or, in the case of fiber, light. (more…)
Monday April 18, 2011, Matt Brian
Mobile devices won’t just change how we consume music but also how it is produced. With roughly 23,000 music applications already available on the Apple App Store alone, mobile device owners will be able to create, edit and publish their own works as well as enjoy content from more established music acts.
Music labels and advertisers may find new ways to monetize the mobile music market but it shouldn’t take away from the experiences that consumers will enjoy on their mobile devices. (more…)
By ALEX MINDLIN
Published: April 17, 2011
Average length of time per day that African-Americans watched TV in November 2010.
3h. 14m.Average for Asian-Americans.
Last November, African-Americans watched two hours more television per day, on average, than the national average of 5 hours and 11 minutes, according to a report recently released by Nielsen, the TV ratings agency, which surveyed TV viewing habits by ethnicity. Asian-Americans watched about two hours less than the national average.
The report, which studied adults ages 18-49, also looked at programming patterns. It found that football was the most-watched programming among African-Americans, Asian-Americans and whites, while soccer and the Latin Grammys held the top two slots among Hispanics.
The report also singled out a few small television markets with especially large populations of a single ethnicity. For example, the city of Harlingen, Tex., is the 87th-largest television market in the United States, but the 10th-largest Hispanic market. Honolulu is the 72nd-largest market in the United States, but the fourth-largest in terms of Asian households. ALEX MINDLIN
April 15, 2011
Claudia Pardo, SVP Client Solutions & Charles Dreas, VP Client Solutions
There are more than 50 million Hispanics living in the United States, making them the single largest ethnic group, according to the U.S. Census Bureau. If U.S. Hispanics were a country, they would rank as the 12th largest global economy, somewhere between Mexico and Australia, commanding more than $1 trillion in purchasing power. The fact that U.S. Hispanics represent more than half (56%) of net population growth from 2000 to 2010 and are projected to contribute 100 percent of the population growth between the ages of 18-49, is game changing.
By 2050, Hispanics are projected to account for more than 30 percent of the U.S. population – a significant growth driver that marketers can no longer overlook. But the questions for many remain:
- How do I reach and successfully engage Hispanics?
- Will general market campaigns capture enough of the Hispanic demographic?
- Is online relevant?
- Should I consider mobile in my market mix?
To answer these questions, Nielsen breaks down the prevailing myths surrounding Hispanic interaction with today’s media. (more…)
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