Monthly Archives: January 2011

Black? White? Asian? More Young Americans Choose All of the Above

Stephen Crowley/The New York Times

From left: Shannon Palmer, Japanese/Irish; Vasco Mateus, Portuguese/African-American/Haitian; Laura Wood, Black/White. More Photos »

By SUSAN SAULNY
Published: January 29, 2011

COLLEGE PARK, Md. — In another time or place, the game of “What Are You?” that was played one night last fall at the University of Maryland might have been mean, or menacing: Laura Wood’s peers were picking apart her every feature in an effort to guess her race.

Race Remixed

A New Sense of Identity

Articles in this series will explore the growing number of mixed-race Americans.

Multimedia

Readers’ Comments

“How many mixtures do you have?” one young man asked above the chatter of about 50 students. With her tan skin and curly brown hair, Ms. Wood’s ancestry could have spanned the globe.

“I’m mixed with two things,” she said politely.

“Are you mulatto?” asked Paul Skym, another student, using a word once tinged with shame that is enjoying a comeback in some young circles. When Ms. Wood confirmed that she is indeed black and white, Mr. Skym, who is Asian and white, boasted, “Now that’s what I’m talking about!” in affirmation of their mutual mixed lineage.

Then the group of friends — formally, the Multiracial and Biracial Student Association — erupted into laughter and cheers, a routine show of their mixed-race pride.

The crop of students moving through college right now includes the largest group of mixed-race people ever to come of age in the United States, and they are only the vanguard: the country is in the midst of a demographic shift driven by immigration and intermarriage. (more…)

Music Industry Braces for the Unthinkable

The New York Times By Eric PFanner
Published: January 23, 2011

PARIS — After another year of plunging music sales, record company executives are starting to contemplate the unthinkable: The digital music business, held out as the future of the industry, may already be as big as it is going to get.

The International Federation of the Phonographic Industry, a trade group based in London, said last week that sales of music in digital form had risen only 6 percent worldwide in 2010, even as the overall music market had shrunk 8 percent or 9 percent, extending a decade-long decline.

In each of the past two years, the rate of increase in digital revenue has approximately halved. If that trend continues, digital sales could top out at less than $5 billion this year, about a third of the overall music market but many billions of dollars short of the amount needed to replace long-gone sales of compact discs.

“Music’s first digital decade is behind us and what do we have?” said Mark Mulligan, an analyst at Forrester Research. “Not a lot of progress.”

“We are at one of the most worrying stages yet for the industry,” he continued. “As things stand now, digital music has failed.”

Music executives disagree, saying there is hope, as long as they can come to grips with piracy, which according to the industry federation accounts for the vast majority of music distributed online. (more…)

100 Things to Watch in 2011

JWT: http://www.slideshare.net/jwtintelligence/2f-100-things-to-watch-in-2011-6306251

Music in the Hispanic Market: Different Generation, Different Tunes

It Can Be a Powerful Brand Attribute — If You Don’t Slip Into Cliched Playlists

Advertising Age
Posted by Luis Miguel Messianu on 01.26.11

Luis Miguel Messianu
Luis Miguel Messianu

Music has always played an important role in my life. My father lost his own father at an early age and supported himself and his mother by playing violin and sax for an orchestra back in Romania. He wanted me to follow in his footsteps and imposed violin lessons on me at age 6. It wasn’t the hippest instrument a young boy could think of, and at 12 I finally had the guts to rebel and quit my lessons. Little did I know that my old man (who was initially opposed to my pursuing advertising) had given me the basis for an important component of my work, and that my early musical education would come in handy on more than one occasion.

A lot has been said about the role music can play in Hispanic advertising, more so than even in the general market (whatever that term means these days). We can say music is one of the clichés of our industry. It wasn’t long ago that it was mistakenly considered to be the central idea — as opposed to an executional component — when it came to reaching Hispanics in the U.S. I remember when I first moved to Miami back in 1993 and I saw a commercial for a bank in which all the cashiers were dancing salsa. I remember asking myself, “Would I really want to deposit my money here?” (more…)

Online Communities Are a Winner for Women

JANUARY 26, 2011
E Marketer Digital Intelligence

Females find niche communities more valuable than sites like Facebook

Women are well known for their high usage of social media sites, where they make an attractive target. They like to socialize with friends and family, share information and give advice. But social media is about more than just traditional social networking sites, and according to research from women’s community site iVillage in conjunction with Burke Research, Facebook may not be the best place for marketers to find women.

Asked about their attitudes toward online communities designed for women, like iVillage itself (which has a vested interest in such research), CafeMom or BabyCenter, vs. web portals and social networking sites, female internet users preferred online communities for a variety of reasons. They trusted the sites most, especially for information on brands and products, and they felt the people on women’s sites were most qualified to understand their needs.

US Female Internet Users

Social networks like Facebook, by contrast, were seen as less useful, less trustworthy and more of a waste of time. (more…)

Who Recalls the Most Mobile Ads?

hispanicPRblog : 01/24/11

Black mobile web users have highest recall rates

Mobile users are becoming more accepting of ads on their devices, and as of December 2010 more than a third remember seeing them.

Overall, mobile marketing agency Briabe Media and mobile social network MocoSpace found that 37% of those polled recalled seeing specific advertisements on their mobile phone. The advertisers most commonly remembered included wireless carriers, major retailers and handset manufacturers.

There was little difference in mobile ad recall between men and women, with females just 1 percentage point more likely to say they remembered a mobile ad.

123899 Who Recalls the Most Mobile Ads?

Age played a slightly bigger role in mobile ad recall, with respondents over 30 in the lead at 39% recall. Teens were 2 points behind. (more…)

CHART: Top Reasons Some People Aren’t On Facebook Plus 2 Lessons For Artists & Marketers

2011.01.13
Hypebot.com

image from 3.bp.blogspot.com Despite what the media would have you believe, everyone is not using Facebook. And, believe it or not, the top reason is not a a fear of losing their privacy. Most who don’t use Facebook, do so because they think its a  a waste of time. The chart below is based on a survey of 2,500 over the age of 18.  Interestingly, there were more people that said they weren’t on Facebook because it’s a waste in November than in September. The two big takeaway for artists and music marketers:

1) Make sure the updates and info that you provide on your social networks has value.

2)  Be certain that your web site, not Facebook, is the hub of your fan activity.

image from static.businessinsider.com

Distractions Are Yours to Manage

December 28, 2010

B Chris Brogan

1500 mail boxes

The first of several times I attended college, I came upon a realization: No one is watching me! They don’t know where I AM! I immediately hid out in the library for days and days. No one ever questioned where I was. I was king of my own world. And I flunked most of my classes that semester. Wow, brilliant.

Later in life, when I was made a manager at the phone company, I realized that I had certain performance criteria, but beyond that, the job was mostly mine to make up. There were old ways of doing things, but my boss, Dave, was the kind of guy who let anyone hang themselves, or run free, depending on how you ended up doing things. I ran free for the most part, but there were days that I phoned it in, and that no one noticed. I felt so clever. Until that went nowhere.

Nowadays, I’m president and CEO of my own company. I have responsibilities at another company, plus I manage my own speaking and writing career. Technically, no one is watching me. I can do what I want with my time. Yep, I’m in that same position as I was in the old days at college or at my first management role. Only the stakes are even higher.

Distractions Are Part of Life

You don’t have to be the president of a company to be distracted. You have Facebook. You have Twitter. You have access to more entertainment options than ever before. Your phone can play movies while you sit at your desk, pretending to review the month’s stats. You can have eBay open in one window watching an auction while clicking the occasional bold and italic icons in Word. (more…)

Canadians spend more time online than any others

The Globe And Mail

Toronto— The Canadian Press
Published Tuesday, Dec. 28, 2010 7:23AM EST

Canadians were curating their Facebook profiles long before the rest of the world got hooked, many were experimenting with the limitations of writing in 140-character snippets at Twitter’s launch in 2006, and we watch online video more than any other web surfers. There aren’t many theories as to why exactly, but Canadians rank among the most enthusiastic users of the web and all its various offshoots. The Canadian Press talked to a few of the Internet’s biggest properties about what Canadians are doing online.

Canada loves surfing the web …

Canadians spend more time online than users in any of the countries tracked by measurement company comScore, which also said Canada had the highest penetration of Internet access. About 68 per cent of the Canadian population is online, comScore estimated in April, compared to 62 per cent in France and the United Kingdom, 60 per cent in Germany, 59 per cent in the United States, 57 per cent in Japan, and 36 per cent in Italy. (more…)

TV Viewing Continues to Edge Up

The New York Times
Published: January 2, 2011
By Brian Stelter

Historians may someday note with wonder that by the end of 2010, at least six cable television shows were about auctioneers and pawnbrokers. And all were considered successes by their respective channels.

Scott Caan, left, Daniel Dae Kim and Alex O’Loughlin, actors on “Hawaii Five-0.”

Isaac Brekken for The New York Times

A crew in Las Vegas filming an episode of “Pawn Stars,” a reality show on the History Channel.

Countless shows were about cops and robbers, too, and countless hours were devoted to competitive singing, dancing and even figure skating, and they each found an audience, proving again that television remains a refuge in the media revolution. (Except, perhaps, for figure skating. In December, ABC’s “Skating With the Stars” struggled to keep a mere one million viewers ages 18 to 49.)

Americans watched more television than ever in 2010, according to the Nielsen Company. Total viewing of broadcast networks and basic cable channels rose about 1 percent for the year, to an average of 34 hours per person per week. The generation-long shift to cable from broadcast continued, but subtly, as the smallest of the big four broadcast networks, NBC, still retained more than twice as many viewers as the largest basic cable channel, USA. (more…)