Monthly Archives: October 2010

comScore Releases First Comparative Report on Mobile Usage In Japan, United States And Europe

Fierce Mobile Content October 8, 2010

comScore, Inc., a leader in measuring the digital world, today released a study on mobile usage and behaviors in Japan, the United States and Europe from its MobiLens service. The report examined multiple dimensions of mobile usage including content consumption, demographic comparisons and top social networking brands across markets to provide a comparative look at how consumers interact with mobile media across various geographic markets.

 ”Mobile media usage continues to accelerate across the globe, driven by advancing technologies and the growing number of content options available to consumers,” said Mark Donovan, comScore senior vice president of mobile. “As we look across markets, dramatic differences in mobile media consumption, brand adoption and user behavior become evident. These differences are even more pronounced than they are for PC-based Internet usage due to the complex nature of mobile – including various device capabilities, operating systems and methods of accessing content. For brands seeking to establish a multi-market presence, understanding usage dynamics across geographies is essential to implementing a successful global mobile marketing strategy.” (more…)

Myspace changes look and features with Gen Y Latinos in mind

Latina Lista Mediacast Oct 28, 2010

LatinaLista.net — When it comes to today’s social platforms, the ones that get the most attention are: Facebook, Twitter, YouTube and LinkedIn. The one site noticeably missing is MySpace.

Myspace logo.jpg

There was a time when MySpace could more than hold its own with Facebook (FB) but when FB started letting people beyond college students set up pages, MySpace became a distant memory.

In fact, a 2010 study found:

MySpace and Facebook virtually flipped positions over the course of a year — in December 2009, visits to Facebook accounted for 68% of visits to a custom category of 10 social networks, compared to MySpace’s 28%. In December 2008, Facebook had 29% of visits and MySpace had 64%.

Yet, throughout MySpace’s spiral, Latino users have remained steadfast in their loyalty to the platform, though in smaller numbers than before. A 2007 study found that while MySpace was losing most of its members to FB, there was still a group that clung to the platform: (more…)

Latin America Mad About Internet and Social Networking

Latin American Herald Tribune Oct 28, 2010

MIAMI – Internet use will continue growing at a fevered pace in Latin America because of the region’s appetite for the new technologies and the attraction of social networks like Facebook and Twitter.

Several experts attending The Festival of Media: LatAm 2010, which winds up Tuesday in Miami, agreed that Latin American countries are an example of creativity in the use of digital media, though television is still relevant.

As an example of how vibrant the market is, the president of Google Latin America, Alexandre Hohagen, said that his company expects to double its current revenues in the region in the next two years, after going from 10 employees to 400 in a scant five years.

“We have an optimistic vision of the region. Latin America will continue being the area with the greatest growth in the world” in use of the Internet, even if access is simply through computers and mobile phones, Hohagen said.

He estimated that advertising billings in the region for online media will represent by the year 2013 about 13 percent of the current $25 billion, in other words, it will have quadrupled in three years. (more…)

Online Video Tops File-Sharing in Global Web Traffic

 Digital Media Wire Oct 27, 2010 

Los Angeles – Online video has surpassed peer-to-peer file-sharing as the largest generator of global broadband traffic, according to Cisco’s (NASD: CSCO) Visual Networking Index Usage report.

Online video, which includes streaming video, flash and Internet TV, represents 26% of broadband traffic, up from 25% a year ago, while peer-to-peer makes up 25% of traffic — down from 38% last year.

Cisco notes that over one-third of the top 50 sites by volume are now video sites.

Peak hours for video viewing are between 9:00 p.m. and midnight worldwide, when video accounts for 29% of total traffic.

The report found that online video ‘volatility’ is higher than that for file-sharing, as peak video hours see 91% higher traffic than the average video hour, while peak file-sharing hour traffic 64% higher than average file-sharing traffic. 

NBA Launches Hispanic/General Market Efforts

Marketing Daily,Friday, October 8, 2010, 6:27 PM

NBA-B

The National Basketball Association is launching ads on two fronts to promote the 2010-11 season. The League is launching a raft of TV spots for the general and Hispanic market, the former under the “Where Amazing Happens” banner, and the latter part of the year-old “ene-be-a” effort. Elements include partnerships with Univision Interactive to tout the new site. The site will include an array of content from blogs by Latino NBA players to video, photos and fan offerings. (more…)

ESPN to Web Simulcast, Make Pay TV Online Gatekeeper

Bloomberg Oct 15, 2010

Walt Disney Co.’s ESPN will begin streaming its sports channels online to Time Warner Cable Inc. customers as soon as Oct. 25, part of the pay-TV industry’s strategy to fend off Internet competitors.

Time Warner Cable customers with ESPN will be able to watch on computers with Web access, John Kosner, general manager of digital media at the Bristol, Connecticut-based sports network, said in an interview. Service on mobile devices is also planned. (more…)

Both Sides of the Table

The Future of Television & The Digital Living Roomby Mark Suster on October 19, 2010

Nobody can predict 100% what the future of television will be so I won’t pretend that I know the answers.  But I do know that it will form a huge basis of the future of the Internet, how we consume media, how we communicate with friends, how we play games and how we shop.  Video will be inextricably linked to the future of the Internet and consumption between PCs, mobile devices and TVs will merge.  Note that I didn’t say there will be total “convergence” – but I believe the services will inter-operate.

The digital living room battle will take place over the next 5-10 years, not just the next 1-2.  But with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011.  The following is not meant to be a deep dive but rather a framework for understanding the issues.  This is where the digital media puck is going. (more…)

Showtime for Univisión

A new studio and fresh programming take center stage as the company scripts its future.

BY BRIDGET CAREY AND GLENN GARVIN

Business Friday, 10.22.10

When Nielsen Media Research sent out its weekly television ratings report for the first week in September, TV programmers and marketing directors across America blinked, rubbed their eyes, then blinked again. Could it really be? Spanish-language Univisión finishing first? Not first in the Spanish rankings, not first in Miami or Los Angeles: First in the whole United States, ahead of Fox, CBS, ABC and NBC.

It could be. It was. And, says Univisión Networks President Cesar Conde, it will be again. (more…)

For the Nets, a Journey Toward Becoming a Global Brand Has Just Begun

The New York Times
Published: October 16, 2010

BEIJING — Brett Yormark is talking about the incredible global marketing potential of the New Jersey Nets, a concept — New Jersey, the Nets and global marketing potential — that might seem unlikely until you hear his pitch, and remember that two years from now, they will probably be the New York Nets.

Travis Outlaw and the Nets played two preseason games in China. Next spring, the Nets will play Toronto twice in London. (more…)

Make A Billion Dollars and Save the World: A How-To Guide

Goodlife Zen
practical inspiration for a happier life
Oct 2010

A guest post by Stephen Farah from In Pursuit of Meaning

Billionaire philanthropist  George Soros is a man who knows how to get things done.  Someone who understands on a fundamental level how to succeed in spectacular fashion. (more…)