15 Fast Facts about Brazil’s Mobile Market

by Sergio Kligin@US Media Consulting on APRIL 11, 2014 in BRAZIL, MOBILE

In planning mobile campaigns in Brazil or anywhere else, it’s helpful to know the latest numbers. So we put together a quick presentation of key Brazilian mobile market numbers to help our clients and colleagues at agencies and brands.

68 per minute In 2013, Brazilians bought 68 smartphones per minute.

272,000,000 The amount of active mobile lines in Brazil as of the end of the first quarter of 2014. 134% Overall mobile penetration in Brazil as of the end of the first quarter of 2014.

140 million The number of active mobile Internet subscriptions in Brazil as of February 2014, a 50% increase compared to February 2013.

123% The growth in smartphone sales in Brazil in 2013.

35,600,000 The amount of smartphones sold in Brazil in 2013.

23% The projected growth of sales of smartphones, PCs, tablets and notebooks in Brazil during 2014—a total of 71 million units.

67.8 million The amount of cell phones sold in Brazil in 2013, a record-breaking figure.

26% The level of smartphone penetration among Brazil’s Class A.

5 inches or more 58% of Brazilians buy cell phones with screens that are 5 inches or more, 32% pick phones with screens that are 4.5 to 4.9 inches and 31% pick cell phones with screen sizes ranging from 4.0 to 4.4 inches.

8% to 17% The change in smartphone penetration rate among Brazil’s Classe C middle class between 2012 and 2013. Classe C now numbers 108 million people.

3,000,000 The amount of tablets sold in Brazil during the last quarter of 2013. This marks the first time that tablets have outsold notebooks in Brazil.

157% Growth in tablet sales in Brazil during 2013. Total 2013 sales of tablets in Brazil were 8.4 million.

101.4 million The amount of 3G subscriptions in Brazil as of the end of February 2014.

1.8 million The amount of 4G mobile subscriptions in Brazil as of the first quarter of 2014.

Sources:  IDC, Anatel, Telebrasil, KantarWorldpanel